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All Journal Dinamika Akuntansi Keuangan dan Perbankan Jurnal Bisnis dan Ekonomi Dinamika Ekonomi SEGMEN Jurnal Manajemen dan Bisnis Proceeding Fakultas Ekonomi Abdimas Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Mirai Management Proceedings Education and Language International Conference EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business SOLUSI Jurnal Ekonomi
Rokh Eddy Prabowo
Fakultas Ekonomika Dan Bisnis Universitas Stikubank Semarang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ekonomi

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THE INFLUENCE OF LOCATION, SERVICE QUALITY AND PRICE PERCEPTION ON WORKSHOP CUSTOMER SATISFACTION (Study on SBR AC/Audio Kendal Workshop) Adi Rahman Prasetya; Rokh Eddy Prabowo
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The purpose of this study was to analyze the effect of location, service quality, and price perceptions on customer satisfaction in Kendal's SBR AC/AUDIO workshop. The method used is a quantitative research method. The population in this study were all consumers who had Kendal AC/AUDIO repair services. The number of samples is 72 respondents determined by accidental sampling technique. The data analyzed were primary data collected by questionnaire and processed using SPSS version 22. Based on data processing, the following results were obtained: The instrument was declared valid and reliable. The results of the test for the coefficient of determination (R2) show that the ability of the independent variables to explain the dependent variable is 0.849 percent. The results of the t test show that the location variable has a significant effect on customer satisfaction, service quality has no significant effect on customer satisfaction, and price perceptions have a significant effect on customer satisfaction. The results of the regression coefficients of all independent variables were positive. Thus the results of the study indicate that location and price perceptions have a positive and significant effect on consumer satisfaction. And service quality is not significant to customer satisfaction.
BRAND IMAGE MEDIATES BETWEEN K-POP CELEBRITY ENDORSEMENTS IN SOCIAL MEDIA ADS AND THE PURCHASE INTENTION OF GEN Z CONSUMERS Ajeng Aquinia; Bambang Sutejo; Rokh Eddy Prabowo
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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The rapid movement of technology is growing significantly, especially in the smartphone industry. The number of several new brands of smartphones appearing in Indonesia makes tight competition between the previous smartphones brand. This phenomenon makes the fast movement to a brand by making great ads, especially in social media, and using celebrity endorsement as one of their strategy to attract new customers and boost the sales. This research is to find out that these strategies are still relevant to increase the sales of smartphones. The respondent of this research was generation Z who lived in Semarang and is currently active in using social media. The result of this research indicates that celebrity endorsement does play a significant role in effected brand image positively, but on the other hand celebrity endorsement does not influence purchase intenton. Brand image has a positive and significant effect on purchase intention. Brand image is capable to mediate between celebrity endorsement and purchase intention.
Co-Authors 10.05.51.0125 Lia Widyayanti 14.05.51.0097, 14.05.51.0097 Adi Rahman Prasetya Agus Murdiyanto Ajeng Aquinia Amalia Vivian Hadi Anggita Dian Setyani Avitrain Hali Wiedyani, 15.05.51.0231 Bagus Kapirossi Bambang Sutejo Bambang Sutejo, Bambang Dania Ayu Rahmawati, 14.05.51.0003 Dewi, Nia Safitri Dewi, Nia Safitri Euis Soliha Fadila Dona Febriana Finna Azhara Jelita Galih Hilmy Pratama Indra Alvin Widyanto Kis Indriyaningrum Luluk Santika, 14.05.51.0097 Meida Rachmawati Fajrin Moh Firman Subekti, 13.05.51.0210 Moh Firman Subekti, 13.05.51.0210 Muhammad Farikhin Nia Safitri Dewi, 11.05.51.0062 Nia Safitri Dewi, 11.05.51.0062 Pingkan Ayu Anandhita Rohyadi Rizkia Nada Laeli Rona Primada Ustazah Setyani, Anggita Dian Sri Mulyani Sri Mulyani Wiedyani, Avitrain Hali Windi Nova Dayanti, 15.05.51.0015 Yonanda Cambogie Army Maulana, 14.05.51.0101