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All Journal JIKE : Jurnal Ilmu Komunikasi Efek
Venessa Agusta Gogali
Universitas Bina Sarana Informatika, Jakarta
Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM Venessa Agusta Gogali; Fajar Muharam; Syarif Fitri
JIKE: Jurnal Ilmu Komunikasi Efek Vol 2 No 2 (2019): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.372 KB) | DOI: 10.32534/jike.v2i2.608

Abstract

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.
Co-Authors Fajar Muharam Syarif Fitri