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All Journal Jurnal Pendidikan Tata Niaga (JPTN)
Rony Setawan
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Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PERILAKU KONSUMEN ELEKTRONIK PADA ONLINE-MARKETPLACE Finisica Patrikha; Rony Setawan
Jurnal Pendidikan Tata Niaga (JPTN) Vol 10 No 3 (2022)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.25 KB) | DOI: 10.26740/jptn.v10n2.p1732-1738

Abstract

This study was conducted to analyze consumer behavior in buying electronic devices through online-marketplaces based on consumer perceptions of brands, sellers' country of origin, store criteria, prices and service quality. Descriptive analysis is used to determine respondents' perceptions. A total of 134 respondents were obtained from respondents who filled out the questionnaire in full. The results showed that consumer perception of the brand, and the seller's country of origin became an important consideration in deciding to purchase electronic products through the online marketplace.
Co-Authors Finisica Patrikha