FALAH Jurnal Ekonomi Syariah
Vol. 7 No. 1 (2022): FEBRUARY

Critical Analysis on Business Innovation for Traders During Pandemic Covid-19: An Islamic Economics Perspective

Maman Surahman (Department of Sharia Economics Law, Faculty of Sharia, Universitas Islam Bandung, Indonesia)
Popon Srisusilawati (Department of Sharia Economics Law, Faculty of Sharia, Universitas Islam Bandung, Indonesia)
Redi Hadiyanto (Department of Sharia Economics Law, Faculty of Sharia, Universitas Islam Bandung, Indonesia)
Tri Ambarwati (Department of Sharia Economics Law, Faculty of Sharia, Universitas Islam Bandung, Indonesia)
Reyhan Maharis Fadilah (Department of Sharia Economics Law, Faculty of Sharia, Universitas Islam Bandung, Indonesia)

Article Info

Publish Date
28 Feb 2022

Abstract

This study aims to analyze business innovation in Islam Economics to the sustainability of traders around UNISBA during pandemic Covid-19. This study was qualitative using descriptive analytical approach. Type of data collected was primary data obtained from interview. The data analysis technique used was descriptive model qualitative in shape data collection, data reduction, data display, and conclusion. The result found that traders can continue their business by using e-marketing and online marketplace which considered necessary to be implemented, especially in the Covid-19 pandemic situation. The contribution of this research to enhance the development of science and business practice in the implementation of e-marketing dan online marketplace.

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Journal Info
FALAH Jurnal Ekonomi Syariah
Website

Abbrev

JES

Publisher

Universitas Muhammadiyah Malang

Subject

Economics, Econometrics & Finance

Description

FALAH: Jurnal Ekonomi Syariah is managed by Department of Islamic Economic, Faculty of Islamic Studies, University of Muhammadiyah Malang (p-ISSN 2502-3918, e-ISSN 2502-7824) This journal published two times a year (Pebruary and August) since 2016. The journal presents the results of research in ...