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Jurnal Komunikasi Profesional

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Published by Universitas Dr. Soetomo Surabaya

ISSN : - EISSN : 25799371 DOI : -

Core Subject : Humanities, Science, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat

Arjuna Subject : -

Articles 328 Documents

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Identitas Gaya Hidup dan Budaya Konsumen dalam Mengkonsumsi Brand The Executive Rafa'al, Mubaddilah
Jurnal Komunikasi Profesional Vol 1, No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Humans not only buy the needed goods, but also the brand. Brand goods are self-pride. Buying reputable brands creates a feeling of "more" in the user. With shopping, consumers not only consume the material value or utility value of the goods they buy, but also what the goods indicate. This research departs from J. Baudrillard's thoughts on consumption trends and cultural signs. Researchers use ads from The Executive products. This product is then not only for formal wear, but also for other types of clothing until now become a lifestyle brand.Keywords: Identity, Culture, Consumption

Kisruh Regulasi Tenaga Kerja Asing Sebagai Kegagalan Komunikasi Publik Pemerintah Firdausi, Indrianti Azhar; Fuqoha, Fuqoha
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The development of information technology should be maximized by the government in establishing communication and information about policies taken by the government. Thus, good communication will be held in order to achieve the goals of the State without the social upheaval that arises in the community due to policies set by the government. One of the failures of government public communication is the government's failure to explain and socialize the Presidential Regulation Number 20 of 2018 concerning the Use of Foreign Workers who get responses to the pros and cons of all parties, both from the general public and from government opposition. The communication failure gave birth to multi-interpretation from various circles of society and government. Every government regulation or legal policy has functions and objectives in order to achieve the goals of the State. Conception The rule of law guarantees legal certainty, legal benefits and legal justice. The regulation on the use of foreign workers is one form of legal certainty in order to protect opportunities and employment opportunities for citizens of their own country. However, communication failures built by the government resulted in multi-interpretation of policies that were considered to provide convenience for foreign workers and complicate Indonesian employment opportunities.

Corporate Value: Persona pada Company Profile PT. Kereta Api Indonesia Muhammad, Alfitra Maharindra; Prawiradiredja, Sanhari; Fitriyah, Irmia
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Kereta Api Indonesia is a train state-owned holding(BUMN). They create meaning by company profile video using Youtube. Companny profile is a business that explain the companny thoroughly. What is meant is the companys value as well as the value of the products. Researches will also discuss about the content of the video and also provide a detailed discussion in this study. This research uses qualitative method, that is by analytical descriptive method by looking at video recording companny profile of Kereta Api Indonesia.Keywords: companny profile, train, corporate value

Pemetaan Platform Media Komunikasi Pemasaran PT. Dyandra Promosindo dalam Ruang Publik di Surabaya Bayu Pratama Putra; Iwan Joko Prasetyo
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This study aims to determine the mapping of marketing communication media platform conducted by PT. Dyandra Promosindo Surabaya in the exhibition of Indie Clothing Expo 8th. This study discusses mapping of marketing communication media platform through promotion mix seen from the use of advertising element, personal selling, and direct marketing. The analysis of this research using qualitative approach with descriptive method, data collecting technique is with documentation, in-depth interview, observation, and data search field. Informant research as many as three people, involving branch manager PT. Dyandra Promosindo, and Project Manager and Promotion Officer of Indie Clothing Expo 8th Exhibition. Data analysis techniques include data reduction, display data, and Conclusion Drawing and evaluation. The result of this research is in mapping of usage of advertising element, PT. Dyandra Promosindo utilizes various advertising media as a means to promote Indie Clothing Expo exhibition 8th from promotion cooperation with some print media such as newspaper and magazine, then some local radio, and informative account in social media, and use of outdoor promotional media starting from billboards, billboards , Until the cutting sticker in public transportation. In addition, PT. Dyandra Promosindo maximizes personal sales through the ICE Agent program by working with fifty representatives of high school students in Surabaya. And finally, the use of ticketbox as a direct marketing strategy by adding a promo program to improve the service and the number of visitors, as well as maintaining the brand image of the exhibition.

Pemberdayaan Pengrajin Perempuan Penenun Sarung ATBM (Alat Tenun Bukan Mesin) Farida, Farida; Christantyawati, Nevrettia
Jurnal Komunikasi Profesional Vol 1, No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Community empowerment through MSMEs is now a central theme that is often raised by some researchers and also a major concern for the government, especially by the Office of Cooperatives and Small and Medium Micro Enterprises. Data released by the Office of Cooperatives and SMEs in 2013, the contribution of cooperatives and SMEs reached more than Rp 600 trillion or about 57% of East Java GDP that reached Rp 1.012 trillion. Besides, the industry of 54.34% in East Java also comes from MSME which can accommodate 98% of the workforce (Bappeda Jtim, 2014). Year 2015 is currently promoting OVOP (One Village One Product). This is the government's way of improving products coming from the region. Sambopinggir and Cerme is a small area in Lamongan and Gresik regency producing weaving ATBM sarong. A group of women weavers of ATBM sarong weavers are a small part of a group of women who take part in a small business of hand-made crafts that are purely human-dependent. Currently weaving fabric manufacturer products that many appear in the market of course very worrying and means of business continuity in the future. Prices for cheaper factory sarongs and varied designs will make ATBM woven sarongs to be lost far away. This is where the need for various parties to keep preserving hand-weaving business that has been running this year-long so as not to become extinct. In this program a group of women weavers weavers will be trained on the design of the woven sarong products to be more varied, the processing of cloth sarong weaving into other forms such as bags, mukena and clothes so more selling effects as well as packaging and product naming. Marketing is also no longer done conventionally so that ATBM woven sarong products can be marketed more widely. Keywords: group of women weavers, ATBM weaving sarong

Komunikasi Interaktif Grup Facebook Komunitas Suwec Startup Ekonomi Kreatif Rahardi, Rachmad
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

In order to control the numbers of a Surabaya’s population whose numbers are increasing every year,the Surabaya City Government implementsFamily Planning program. Currently, family planning program has run well and 99.74% of the acceptors are women (wives). Whereas for families whose wives have problems with various family planning methods, they choose not to use family planning program. To encourage the number of acceptors of male family planning programs, the Surabaya City government will launch an advertisement about it. To support the effectiveness of these advertisements, the emotions of the male receptors is studied. The results show that the positive emotions when using male contraception were 79%. Emotions with the highest valuesshould be considered when designing ads.Keywords:Emotion, Family Planning Program, Man FP

Peningkatan Pelayanan Berbasis Strategi Komunikasi Organisasi pada RSUD Luwu Hele, Anindya Pertiwi; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of this study is to describe the organization's communication strategy to improve patient service in Luwuk Regional Public Hospital. In this study, the researcher uses qualitative research method in order to know or to describe the facts of the events studied so that it facilitates the researcher to obtain objective data in order to know and to understand the Organization's Communication Strategy on Service in Luwuk Regional Public Hospital. The result of this research can be concluded that the organization communication strategy related to the effort of delivering message has not supported the occurrence of effective communication yet. This is because the message delivered verbally is unclear to the subordinate so that it needs to re-delivery and submission of information back, medicine naming verbally so that it is misidentified by by the nurse, via phone also raises the unclearness of messages and poor doctor's writing that sometimes complicate the task of a nurse so that it will give impact on service pattern. The second is timing; organizational communication strategy related to timing in the delivery of messages is still not optimal. Keywords: communication strategy, organization, service

Komunikasi Pemasaran Destinasi Cagar Budaya di Kabupaten Lumajang Fauziyah, Fauziyah; Pareno, Sam Abede
Jurnal Komunikasi Profesional Vol 1, No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Tourism is recently becoming excellent attraction for Indonesia development. Lots of Indonesia region have striven to develop its tourism destination in attracting more tourist, including Lumajang regency as one of potential destinations with several kinds of tourism object in East Java. One of those is the cultural heritage. Besides, culture and natural tourism object are something may not be missed. From these phenomenon, the writer would like to have research on topic Marketing Communication Cultural Tourism Destination In Lumajang District. It is based on great potency of cultural heritage in LumajangIn this research, the writer will apply qualitative method approach and integrated marketing communication theory. It is to understand the tourism marketing strategy of Lumajang cultural heritage. It is due to great potency of Archaeological sites in Lumajang which needs certain strategy in increasing the number of visitor.Tourism and Cultural Department of Lumajang as the manager needs to compile innovative and creative steps in marketing communication implementation. Tourism and Cultural Department of Lumajang, in fact, has not maximumly implemented that marketing communication at all. For intense, it concerns marketing target and even positioning which is so limited. It seriously will make government need to plan innovative marketing communication design and message as creative as possible. Therefore, I may influence tourist to visit Lumajang regency more. The results showed that the means of integrated marketing communication has not been applied as a whole so that required a very high commitment by the Government of Lumajang Regency, in this case the Department of Tourism and Culture of Lumajang Regency to apply it in an integrated manner in the years to come, in order to preserve the preservation Culture in Lumajang DistrictKeywords : Marketing Communication, Tourism Destination, Cultural Heritage

Apresiasi Masyarakat Miskin Terhadap Layanan Sosial Dasar Pemerintah Sholichah, Nihayatus
Jurnal Komunikasi Profesional Vol 1, No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Changes in the role of local government as stipulated in Law No. 23/2014 on Local Government, demanding the role of public services for quality local government to the community. In addition, the demand for public services as the rights of citizens who have direct access to the Government brings impacts on climate change in the Local Government, especially as a state servant and community service. Especially when associated with one of the factors that affect the success of an organization, which is oriented to the public service, namely its success in performing the service function to the public (public service) either in the form of goods or services in accordance with the desired needs. The phenomenon that occurs in the fishing community shows that, the level of welfare of life is low. Difficulties in overcoming the problems of daily living and poverty have made people in fishing villages have to bear the burden of life that can not be ascertained when the end. As a result of poverty, there is a difficulty in accessing services in the field of basic social services from the Government which includes food, education and health. Keywords: People's Appreciation, Poverty, Government

Loyalitas Konsumen JNE Surabaya: Korelasi antara Marketing Public Relations dan Kualitas Pelayanan Kurniawan, Krisna; Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This research aims to know the influence of marketing public relation and service quality against customer loyalty at PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. The variables used in this study i.e. marketing public relation, service quality, and customer loyalty. The population used in this study are all the consumers who use the service delivery on PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya.As for the sampling technique used was purposive sampling technique with the total sample as many as 140 respondents. In this research analysis technique used was multiple linear regression analysis. The test results showed that the variables consist of marketing public relation, service quality effect significantly to consumer loyalty on the PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. These results indicate that the variable quality of service had a dominant influence on consumer loyalty against PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. Keywords: marketing public relation, service quality, consumer loyalty

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daniel susilo

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name daniel susilo

Contact Email daniel.susilo@unitomo.ac.id

Phone -

Journal Mail Official daniel.susilo@unitomo.ac.id

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

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Contact Name
daniel susilo

Contact Email
daniel.susilo@unitomo.ac.id

Phone
-

Journal Mail Official
daniel.susilo@unitomo.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA