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Jurnal Ilmu Manajemen (JIM)

jim
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Published by Universitas Negeri Surabaya

ISSN : - EISSN : 2549192X DOI : DOI: http://dx.doi.org/10.26740/jim

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Ilmu Manajemen (JIM) bertujuan menyebarluaskan hasil penelitian dari pemikiran bidang Manajemen (Sumber Daya Manusia, Keuangan, dan Pemasaran) kepada para akademisi, praktisi, dan mahasiswa. Jurnal Ilmu Manajemen (JIM) mencakup studi ilmu manajemen yang terdiri dari: 1. Manajemen Pemasaran; 2. Manajemen Sumber Daya Manusia; 3. Manajemen keuangan; 4. Manajemen Strategis; dan 5. Kewirausahaan.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 21 Documents

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Search results for , issue "Vol 10 No 4 (2022)" : 21 Documents clear

Pengaruh Social Media Marketing dan Perceived Value Terhadap Purchase Intention Martin Leonardo Silitonga
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Technology is bringing social media to people and businesses alike, turning social media into a marketing medium for everyone, from small groups to huge industries such as smartphones. Social media can be used as a marketing platform to develop a community by businesses to customers, who can make the best decision from thousands of options available from experience and references that motivate them to suit their needs for a new smartphone. Social media marketing is a powerful tool for businesses to promote their products. It can influence purchase intention by giving an informative posting on social media that can also attract customers, even without perceived value, so businesses should use it. This study aims to determine the impact of social media marketing and perceived value on purchase intention. The methods used for this study are quantitative studies with a sample of 109 undergraduate students who do not buy smartphones and have already watched any marketing that smartphone use on social media. This study found that social media marketing positively impacts purchase intention, while perceived value harms purchase intention. Companies should push more content to social media to the customer as it will give the brand more attention to the public, and consumers will preview the item for themselves and make a purchase decision.

Pengaruh Social Media Marketing dan Brand Awareness terhadap Niat Beli Produk KFC di Surabaya Rochmatin Lailatis Sholawati; Monika Tiarawati
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to determine the influence of social media marketing and brand awareness on the purchase intention of fast-food restaurant products. The type of research used is quantitative, using the random sampling method. The number of samples used was 200 respondents. The data collection technique was carried out using an online questionnaire distributed through social media, Whatsapp and Instagram. The data analysis technique is multiple linear regression using SPSS software to test whether social media marketing and brand awareness affect purchase intentions. The results show that social media marketing and brand awareness had a positional effect on the purchase intention of KFC products in Surabaya. Social media marketing and brand awareness also simultaneously affect the purchase intention of fast-food restaurant products. Furthermore, fast food restaurant products are recommended to optimize marketing through social media for all products and introduce fast food restaurant products to grow public brand awareness. Marketing through social media is one of the best marketing strategies amidst the increasing level of digital literacy in society.

Peran Moderasi Toleransi Pelanggan terhadap Pengaruh Pengalaman Pelanggan Terhadap eWOM Negatif Sanaji Sanaji
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

A customer's negative voice can be detrimental to the company when the negative voice is widespread in society. One factor that drives customers to speak negatively is the negative experience they receive when making a purchase. This study aims to confirm the moderating role of customer tolerance which is expected to reduce the effect of negative experiences on negative electronic word-of-mouth (eWOM). The model was tested using Partial Least Square – Structural Equation Modeling (PLS-SEM) from 209 samples. Data analysis found that negative experiences had a positive effect on negative eWOM. The results of the moderation analysis concluded that customer tolerance is a pure moderator in moderating negative customer experiences towards negative eWOM. Unlike the initial expectation, the results of the moderation test show that customer groups with low tolerance can reduce the effect of negative experiences on negative eWOM. Conversely, customers with a high tolerance increase the influence of adverse experiences on negative eWOM.

Pengaruh Financial Literacy, Financial Technology, Financial Self-Efficacy, Income, Life Style, dan Emotional Intelligence terhadap Financial Management Bahavior pada Remaja di Kabupaten Ponorogo Defrina Rizqi Lathiifah; Achmad Kautsar
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study uses quantitative research to determine the effect of financial literacy, financial technology, financial self-efficacy, income, lifestyle, and emotional intelligence on financial management behaviour. The subject for this research population was Teenagers at Ponorogo Regency. There is 2020 respondent as the sample of this research using non-probability purposive sampling. There are 220 respondents as the research sample obtained through non-probability and purposive sampling. The data analysis technique in this study used multiple linear regression. This research result indicates that financial literacy, financial technology, financial self-efficacy, income, lifestyle, and emotional intelligence significantly affect financial management behaviour. Teenagers are expected to be aware of the need for financial literacy and increase financial literacy that focuses on investment and insurance so that in the future, they will be able to manage their finances better. They also need to encourage self-confidence, especially in their financial management abilities, so that youth are wiser and more responsible in managing their finances. Indirectly, the psychological condition of a teenager can affect the increase in emotional intelligence and lifestyle of adolescents in Ponorogo Regency.

ORIENTASI KEWIRAUSAHAAN DAN KINERJA IKM SEKTOR PARIWISATA: A SYSTEMATIC LITERATURE REVIEW Ryna Parlyna; Perengki Susanto; Abror Abror
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to systematically identify, review, and assess the entrepreneurial orientation literature with small-medium enterprise performance and provide an agenda for future research. The current study assesses the existing scholarship on the topic, reveals the limitations and gaps in the current body of literature, and suggests potential studies for further advancement of knowledge in this area. This study employs a Systematic Literature Review using the PRISMA (Preferred Reporting Items for Systematic Review and Meta-analysis) method. A systematic literature review aims to bring as much existing evidence-based research as possible relevant to the research being done. This research uses the keywords entrepreneurial orientation", "entrepreneurship", and "Small Medium Enterprise performance, SME's performance, the relationship between entrepreneurial orientation on SME's performance, the impact of entrepreneurial orientation on SME performance, entrepreneurial orientation on SME's performance, entrepreneurial orientation, SME's Tourism performance" to get the article. The sample of 38 studies was selected from such databases as Science Direct, Sage, and Emerald. The content analysis, assisted by Microsoft Excel, was employed for review and analysis purposes.

Pengaruh Brand Ambassador, Brand Image, dan Word of Mouth Terhadap Keputusan Pembelian Willa Tiara Amalia; Alimuddin Rizal Riva’i
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to examine and analyze the influence of brand ambassadors, brand image, and word of mouth on purchasing decisions. The population in this study were prospective consumers of Lemonilo products. The researchers took a sample of 75 respondents using a purposive sampling technique with the criteria of respondents being people who would make purchasing decisions for Lemonilo products. With the help of the SPSS version 26.0 program, the relationship between variables can be identified using multiple linear regression analysis. The results obtained from this study indicate that brand ambassadors has a positive regression coefficient value and significant on purchasing decisions, brand image has positive regression coefficient value and significant on purchasing decisions, and word of mouth has a positive regression coefficient value and significant on purchasing decisions.

THE INFLUENCE OF ORGANIZATIONAL CULTURE AND COMPETENCY TOWARDS EMPLOYEE PERFORMANCE WITH MOTIVATION MEDIATION Noor Hidayat; Hastin Umi Anisah; Hani Muntoha; Tri Ismanto
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

PP (Government Regulation) No.58 of 2005 concerning regional finance changed to PP No.12 of 2019. This research aims to analyse the influence of competence and organisational culture on employee performance through motivation at Regional Revenue Service Unit. Using a quantitative method, the population is 53 UPPD Banjarmasin 1 employees. Samples were determined using a random sampling technique for 41 UPPD Banjarmasin 1 employees. The research instrument is a questionnaire with a Likert scale—the PLS analysis technique used for data analysis. Research at the UPPD Banjarmasin 1 shows that: (1) organisational culture did not affect employees' performance; (2) competence had an impact on the employees' performance; (3) motivation did not have an impact on the employees' performance; (4) organisational culture affected motivation; (5) competence had an impact on motivation; (6) competence did not affect employee performance through motivation; (7) competence did not have an impact on the employees' performance through motivation. It implies that better organisational culture will have a more substantial impact on the behaviour of the employees and direct results on their motivation.

PERAN MEDIASI RETURN ON EQUITY PADA PENGARUH DEBT TO EQUITY RATIO TERHADAP HARGA SAHAM PADA PERUSAHAAN PROPERTY DAN REAL ESTATE DI INDONESIA Linzzy Pratami Putri; Irma Christiana Christiana; Riska Dwi Yana
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to determine the effect of the debt-to-equity ratio on stock prices through return on equity. The research approach used in this study is associative. The population in this study are property and real estate companies listed on the Indonesia Stock Exchange for the 2018-2019 period, totalling 65 companies. The sampling technique in this study was purposive sampling, so the sample in this study amounted to 42 property and real estate companies listed on the Indonesia Stock Exchange for the 2018-2019 period. The data analysis technique in this study uses path analysis, classical assumption test, t-test, and coefficient of determination test. The results indicate that the debt-to-equity ratio negatively and significantly affects stock prices. The debt-to-equity ratio has a positive and insignificant effect on return on equity. Return on equity has a positive and insignificant effect on stock prices. Partially, the debt-to-equity ratio to stock price through return on equity has a positive and insignificant effect, which means that return on equity does not mediate the relationship between debt-to-equity ratio to stock price.

PENGARUH PROMOSI ONLINE DAN PERILAKU KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN AYAM PEDAGING Herman Sjahruddin; Aulia Qarinah; Nurlaely Razak; Poppy Nahdia Syahrani Pascawati
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

A micro business is expected to be one of the economic activities that can support the national economy and become a pillar of the nation's economy. One of the rapidly growing micro units in Makassar City is Cahaya Huspi. This study aims to explore the two determinants of purchasing decisions using 97 responses from 161 distributed questionnaires. Data is analysed using multiple regression analysis. It provides evidence that intense online promotions, indicated by the high frequency of advertising, sales promotions, and direct marketing, are the reasons consumers make purchases, as indicated by the high response to the product stability, buying habits and purchase speed. This finding is different from consumer behaviour measured by cultural, social, personal, and psychological factors that are not proven as determinants of purchasing decisions. This study implies the importance of using online promotion in marketing communications for micro-enterprises because of its convenience, low cost, and broad reach.

PENGARUH REPUTASI ORGANISASI, UKURAN ORGANISASI, OPINI AUDIT DAN UKURAN KAP TERHADAP KINERJA ORGANISASI NIRLABA DI INDONESIA Ika Kristianti; Nika Ardian
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The non-profit organisation positively impacts economic, reform, and social improvement. One of the non-profit organisations is the foundation. This study aims to analyse the effect of organisational reputation, organisational size, audit opinion and public accounting firm size on the performance of non-profit organisations. This research is quantitative. The sample in this study consisted of 80 foundations for 4 years of observation. The results show that organisational reputation does not affect the performance of non-profit organisations. Organisational size affects the performance of non-profit organisations. Audit opinion does not affect the performance of non-profit organisations, and the size of public accounting firms does not affect the performance of non-profit organisations. This study implies that the availability of sufficient total assets can provide opportunities for non-profit organisations to continue to improve and improve their performance.

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Contact Name
Yuyun Isbanah

Contact Email
yuyunisbanah@unesa.ac.id

Phone
+6281335351279

Journal Mail Official
jim@unesa.ac.id

Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231 G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Yuyun Isbanah

Contact Email yuyunisbanah@unesa.ac.id

Phone +6281335351279

Journal Mail Official jim@unesa.ac.id

Editorial Address G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231 G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Yuyun Isbanah

Contact Email
yuyunisbanah@unesa.ac.id

Phone
+6281335351279

Journal Mail Official
jim@unesa.ac.id

Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231 G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location
Kota surabaya,

Jawa timur

INDONESIA