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PENGARUH FAKTOR INDIVIDUAL, FAKTOR LINGKUNGAN DAN STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DENGAN POTONGAN HARGA, DI GERAI MATAHARI LOMBOK EPICENTRUM MALL MATARAM ARTIKA, IDA BAGUS EKA; ARIFIANTI, INDAH; KENCANA, A. A. MADE SURYA; MARINI, IDA AYU KETUT
GANEC SWARA Vol 14, No 2 (2020): September 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v14i2.152

This study aims to determine the influence of individuals, the environment and marketing strategies in consumer decision making in buying clothing products at discounted prices at Matahari Department Store outlets, Lombok Epicentrum Mataram. The type of research is associative with the data collection method is survey sample. The sampling technique was purposive sampling with 40 respondents and the data were analyzed multiple regressionsThe results showed that there was a positive and significant partial influence of individual variables and marketing strategies on the decision to buy clothes at a discount at the Matahari Lombok Epicentrum Mall Mataram outlet, while environmental variables did not significantly influence, simultaneously the three variables had a significant effect, individual variables, environment. and marketing strategies contributed or played a role in influencing purchasing decisions by 34.3% and 65.7% were influenced by other factors.The individual factor is the dominant variable in influencing consumers in deciding to buy clothes at a discount at Matahari Lombok Epicentrum Mall Mataram outlets.

Strategi Meningkatkan Daya Saing dan Upaya Bertahan Saat Pandemi Covid 19 Pada Usaha Kecil dan Menengah PT Sasak Maiq Batu Layar Lombok Barat Ida Bagus Eka Artika; Irianto Irianto; Ida Ayu Ketut Marini; Baiq Ertin Helmida
Valid: Jurnal Ilmiah Vol 18 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v18i2.185

The sustainability of PT Sasak Maiq, in West Lombok Regency, as one of the Small and Medium Enterprises has recently been threatened by the Covid - 19 pandemic which began to hit Indonesia in early 2020. PT Sasak Maiq is concerned about this because it has an impact on reducing turnover sales of their products. This requires a strategic study, to be able to maintain the existence of PT Sasak Maiq in the Covid-19 pandemic, which cannot be predicted when it will end. This research is a descriptive study with the aim of knowing which strategies are suitable to be applied in order to maintain the existence of PT Sasak Maiq in the future. The data is sourced from stakeholders, with an analysis technique in the form of environmental analysis (SWOT Analysis). The results showed that the suitable strategy to be applied to maintain the sustainability of PT Sasak Maiq is the ST strategy, which is in the form of a diversification strategy, by creating the new unique product, strengthening the online marketing network, maintaining a price strategy, maintaining relationships with marketing networks both at domestic and abroad, so that it can maintain demand for its products.

DAMPAK SOSIAL EKONOMI PADA KELUAGA TENAGA KERJA INDONESIA YANG BEKERJA DI LUAR NEGERI (STUDI KASUS TKI DI MALASIA) IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA; A.A. MADE SURYA KENCANA
GANEC SWARA Vol 13, No 1 (2019): Maret 2019
Publisher : Universitas Mahasaraswati Mataram

Labor migration from one country to another or migration between countries in the era of globalization has become an increasingly easy phenomenon for workers, because of the various easy accesses that are supported by technology, increasingly supporting regulations and transportation to destenations which more expedite and more affordable. This study aims to determine the social and economic impacts on Indonesian workers families (TKI) from Lombok Island who work in Malaysia. The sample of respondents is 70 families of migrant workers who were working in Malaysia, and interviews are conducted with the wives of the migrant workers. The results show that the families of migrant workers who work in Malaysia actually can improve the quality of social interaction, improve the education level of their children by prioritizing their children's schools, although the negative social impact is also felt by the wives of migrant workers working in Malaysia through Verbal abuse, nicknamed "Malaysian widow", seduced by other men, ostracized and made a rumor. Economically, families of migrant workers who work in Malaysia are able to improve the welfare of their families, even though all respondents go to Malaysia are stuck with capital debt, but after they get a salary, some of the salary sent to their wives is used to pay the debts, in addition to fulfilling other economic needs. To the regional government, especially the government of West Nusa Tenggara Province, considering that remittance produced by TKI who work abroad,hence a program is needed to improve the quality of workers who will be sent abroad through strengthening job training for prospective Indonesian workers who will be sent abroad

ANALISIS STRATEGI PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) PADA USAHA DAGANG KENANGA DI KECAMATAN AMPENAN KOTA MATARAM IDA AYU KETUT MARINI; IDA AYU NOPIARI; IDA BAGUS EKA ARTIKA
GANEC SWARA Vol 13, No 2 (2019): September 2019
Publisher : Universitas Mahasaraswati Mataram

Micro, small, and medium enterprises (MSMEs) are one economic entity that continues to be encouraged by the government, because it can absorb labor, can reduce unemployment and also increase people's income This research is carried out at UD Kenanga, which produces and markets oyster mushrooms in the city of Mataram. This research is a descriptive study that aims to determine marketing strategies. This research is analyzed by SWOT analysis. The results show that UD Kenanga is strategically in quadrant II which shows that UD Kenanga is in a diversified strategy position. The conclusion of this study is the internal and external factors that influence the marketing strategy of white oyster mushrooms on UD. Kenanga consists of an affordable amount of capital, competent workforce, adequate product quality, strategic company location, competitive prices and able to produce their own seeds. Factors that become weaknesses are low production levels, not yet diversifying white oyster mushroom products, lack of a marketing system for white oyster mushroom products, limited production land, unprofessional financial management, no mushroom product promotion activities. Factors that become opportunities are broad market share, high purchasing power, government intervention, demand for oyster mushroom products is increasing, technological advances. Threatening factors are inter-company competition, changing seasons, consumer demands for quality mushroom products, rising fuel prices. Suggestions for companies, to diversify the company's products By diversifying products, so as to increase new customers or consumers. For the government, to pay more attention to the needs of micro businesses, especially to increase activities or technical training related to white oyster mushroom products.

PERGESERAN LAPANGAN USAHA SEKTOR PERTANIAN, PERTUBUHAN EKONOMI DAN PENURUNAN TINGKAT KEMISKINAN DI PROPINSI NUSA TENGGARA BARAT IDA BAGUS EKA ARTIKA; A.A.MD. SURYA KENCANA; IDA AYU KETUT MARINI
GANEC SWARA Vol 12, No 1 (2018): Maret 2018
Publisher : Universitas Mahasaraswati Mataram

The agricultural sector still contributes predominantly in economic activities in West Nusa Tenggara (NTB) province, although from year to year, there is a tendency to decrease its contribution to Gross Regional Domestic Product, but in absolute value its production keep increasing. Economic growth of NTB Province also tends to increase from year to year above the national economic growth rate, has implications for the success in reducing the percentage of poor people in NTB. This study is a literature review of the variables of the decreasing role of agriculture sector and the rate of economic growth, to the reduction of poverty level in the province of NTB period 2011 to 2017. Data collection method is the method of documentation of secondary data, with descriptive discussion and simple statistical analysis of linear regression multiple and coefficient of determination. The results of the study found that the shift in the contribution of the agricultural sector to non-agricultural sectors positively affected the decline in poverty, and on the other hand economic growth negatively affected or opposed to the decline of poverty, which means that the higher the economic growth, the more poverty will decline. From the results of this study, it is suggested that the agricultural sector will continue to be developed by intensifying the intensification program, and non-agricultural sectors still have the potential to be developed optimally. The increase in the contribution of sectors outside agriculture, especially those contributing below 5% should be increased, can still be optimized. The mining sector is a fluctuating business field, given that the mining and quarrying sectors are ultimately processed overseas so as to contribute to the economic performance of NTB Province, so that sectors outside mining and quarrying should be prioritized for development in the future

UPAYA MENURUNKAN TINGKAT KEMISKINAN MELALUI PENINGKATAN KAPASITAS KELOMPOK MASYARAKAT DI KABUPATEN LOMBOK BARAT PROPINSI NUSA TENGGARA BARAT IDA BAGUS EKA ARTIKA; I WAYAN KEMBARYANA; IDA AYU KETUT MARINI; IDA AYU NOPIARI
GANEC SWARA Vol 14, No 1 (2020): Maret 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v14i1.133

The poverty reduction strategy is a priority strategy for every local government in Indonesia today with the aim of accelerating poverty alleviation towards a prosperous society. West Nusa Tenggara Province isone of the provinces whose poverty rates are still above the national average, so that various efforts to accelerate poverty alleviation are needed in order to catch up with other regions. This research is conducted on 3 community groups, namely farmers' community groups, fishermen community groups, and crafters community groups in 3 different villages in West Lombok, by conducting a SWOT analysis in order to find the right strategy to accelerate poverty alleviation, especially in the district of West Lombok.The results of the study found that strategies are needed to overcome the weaknesses that exist in community groups, to get opportunities for community empowerment that exists. Programs that need to be carried out are group capacity building programs through mentoring to get empowerment programs by the government, group capacity building programs to gain banking access to increase group venture capital,and community group institutional strengthening programs by making the community groups as cooperatives with legal entities to facilitate the government in providing guidance and distribution of productive revolvingfunds to members

ANALISIS STUDI KELAYAKAN USAHA BUDIDAYA IKAN NILA DI DESA SIGERONGAN KECAMATAN LINGSARKABUPATEN LOMBOK BARAT IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA
GANEC SWARA Vol 12, No 2 (2018): September 2018
Publisher : Universitas Mahasaraswati Mataram

Tilapia is a freshwater fish, not only how to maintain it more easily than other freshwater fish, but also more resistant to disease and has a high tolerance for water salinity levels, so it can also be cultivated in ponds with brackish water. In addition, tilapia is widely chosen by the community to be cultivated because of its ease of marketing, and favored by many people.This study is a case study research, with the aim to determine the feasibility of the investment plan in tilapia aquaculture in cages in Sigerongan Village, Lingsar District, West Lombok Regency. The research was conducted at UD. MAHNEP, using investment criteria methods namely Revenue Cost Ratio (R / C) and Break Event Point (BEP). The results show that the value of the Revenue Cost Ratio (R / C) is 1.5 which means that the amount of revenue that will be obtained from the tilapia enlargement business is 1.5 times the amount of operational costs incurred. The value of Break Event Point (BEP) is 1,947.8 kg, which means that the tilapia enlargement business breaks even when the production in one production process is 1,947.8 kg.From the results of the study it is suggested, if the cultivator wants the amount of revenue higher than 1.5 times the production cost, the number of seeds should be increased, while the number and size of the pond should not be increased

Pengaruh Beberapa Faktor Strategis terhadap Indeks Pembangunan Manusia di Propinsi Nusa Tenggara Barat Periode 2015-2021 Ida Bagus Eka Artika; Ida Ayu Ketut Marini; Irianto Irianto
Valid: Jurnal Ilmiah Vol 19 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v19i2.222

The human development index as an indicator in measuring of the development of a country or a region reflects the improvement in the quality of human resources that must be achieved as a goal of sustainable development proclaimed by the United Nations Development Program. West Nusa Tenggara Province as one of the provinces in Indonesia with a human development index which is in the medium level category in 2021 (68,65), is still below the average national human development index (71,94, 2020 ). This is a research with documentation data collection method, aims to determine the effect of strategic variables that are components in measuring the human development index, namely poverty level, dependency ratio, average length of schooling and life expectancy of the population, during the period 2015 – 2021. The result show that the poverty rate and population dependency ratio have a negative effect on the human development index while the average length of schooling and life expectancy show a positive effect. The provincial government of West Nusa Tenggara, is expected to accelerate development programs, especially those strategic variables used to increase the achievement of the human development index.

INCOME DISTRIBUTION OF RED CHILLI FARMER, AT MEREMBU VILLAGE, LABUAPI DISTRICT, WEST LOMBOK REGENCY 2021 Ida Bagus Eka Artika
Journal of Agri Rinjani: Social Agricultural Economics - Faculty of Agriculture, UGR Vol. 1 No. 2 (2021): RAGAM USAHATANI KOMODITAS PERTANIAN DI KABUPATEN LOMBOK TIMUR
Publisher : Fakultas Pertanian, Universitas Gunung Rinjani

Red chili is an agricultural commodity planted by farmers on the sidelines of rice planting as the main agricultural commodity, especially in Merembu Village, Labuapi District, West Lombok Regency. This study aims to determine the level of income distribution of chili farmers in Merembu Village, Labuapi District, West Lombok Regency. The sample respondent as many as 35 red chili farmers in the research area. The analysis technique uses income distribution analysis with three approaches, namely Gini Coefficient approach, Lorenz Curve and World Bank Criteria Approach. The results of the Gini Ratio calculation for the 35 respondents studied, obtained a Gini Index or Gini Coefficient of 0.143, this shows the income inequality of red chili farmers in Merembu Village, Labuapi District in the mild or low category. This statement is reinforced by the Lorenz Curve approach and the World Bank Criteria Approach, namely the results of calculations based on the World Bank approach obtained that 40% of the population with low incomes receive an income of 29.6% or greater than 17% (Low Category) of the total existing income. This indicates that the category of the level of income distribution of chili farmers in Merembu Village, Labuapi District is relatively low

PENGARUH BEBERAPA FAKTOR UTAMA TERHADAP UPAYA PENURUNAN TINGKAT KEMISKINAN DI PROPINSI NUSA TENGGARA BARAT, PERIODE 2012 – 2021 IDA BAGUS EKA ARTIKA; IDA AYU KETUT MARINI
GANEC SWARA Vol 16, No 2 (2022): September 2022
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v16i2.317

As a main priority goal in development in West Nusa Tenggara Province, the government continues to pursue poverty alleviation programs so that the number of poor people is decreasing. This study aims to determine the effect of the main factors, namely the contribution of the agricultural sector, the level of work participation, the dependency ratio and the pattern of non-food consumption on reducing poverty levels in the Province of West Nusa Tenggara. The research method is associative with data collection techniques is documentation . The results of the study found that the main factors, both the contribution of the agricultural sector and the dependency ratio had positive and significant effect in partially and simultaneously on reducing poverty levels in the Province of West Nusa Tenggara, the work participation variable and non-food consumption patterns had a negative and significant effect. The four main variables can explain the variable of reducing of poverty rate by 95.20%, and 4.80% is explained by other variables outside the model. In an effort to reduce poverty, the government of West Nusa Tenggara Province should continue to accelerate programs related to the four main variables that have been studied

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