Muljadi, Hianly
Faculty of Humanities, University of Indonesia

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"Factory Outlet" Budaya Produksi dan Produksi Budaya Muljadi, Hianly
Wacana Vol 4, No 2 (2002): Produksi Budaya dan Budaya Produksi
Publisher : Faculty of Humanities, University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (909.56 KB) | DOI: 10.17510/wjhi.v4i2.330

Abstract

This article examines factory outlet as a cultural phenomenon in Indonesia. It specifically focuses in the shift in FO meanings. Through observation, bibliographic study and critical critique, it is shown that FO has been perceived differently from a place to get "branded products" for the lower middle class in order to increase their social status to a shopping heaven for the upper class