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Astogini, Dwiwiyati
Faculty of Economics and Business Universitas Jenderal Soedirman
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DETERMINAN WORD-OF-MOUTH COMMUNICATION STUDI PADA KONSUMEN KERETA API PURWOJAYA KORIDOR PURWOKERTO-JAKARTA Astogini, Dwiwiyati
Performance Vol 12 No 1 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The aim of this research is to measure the affect of customer satisfaction to word of mouth, confirmatory factor analyses used in this research. By using 110 sample with purposive sampling. The result of this research there are positive affect train tangibles, station tangibles, personel, reliability, empathy, image to customer satisfaction. Customer satisfaction affected to Word Of Mouth.  
VARIABEL ANTESEDEN KEPUASAN DAN PENGARUHNYA TERHADAP LOYALITAS KONSUMEN Latif, Hanif Abdul; Astogini, Dwiwiyati; Sumarsono, Sumarsono
Performance Vol 23 No 2 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The purpose this study to identify and analyze the effect antecedent variable of satisfaction that is web design, web navigation, costumized preview, website quality, service quality, and perceived value to consumer loyalty of Lazada.co.id. The sample in this study there were 155 respondents who are consumers of Lazada.co.id in Jakarta region. Convenience sampling method used in the determination of the sample. Data was analyzed using Equational Structural Modeling (SEM). These results indicate web design has no effect on web quality, web navigation has positive effect on web quality, customized preview has no effect on web quality, web quality has no effect on perceived value, service quality has positive effect on perceived value, perceived value has positive effect on satisfaction,satisfaction has positive effect on consumer loyalty.
ANALISIS SIKAP DAN MINAT MASYARAKAT DALAM MENGEMBANGKAN INDUSTRI KREATIF BATIK DI DESA GAMBARSARI KECAMATAN KEMANGKON KABUPATEN PURBALINGGA Jati, Eling Purwanto; Indriati, Suci; Astogini, Dwiwiyati; Zulaikha, Siti
Performance Vol 17 No 1 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Batik’s Creative Industries is one of craft sub-sector that potential to be developed . Batik Purbalingga is one of the creative industries that actually can be developed well, but face some problems such as : only have a few motives, using simple equipment, narrow market access because it only relies on collectors, lack of business management, lack of administration and accounting records because it was mixed with the family finances. Regeneration batik artisans become a major problem, as well. One of the Government's efforts to tackle the problems is by creating new batik entrepreneur through training in order to develop batik creative industries in Purbalingga. This research was conducted with the aim to analyzed the attitudes and interests of Gambarsari villagers in developing creative industries Batik Purbalingga, based on Theory of Planned Behaviour (TPB) approach, by analyzing the influence of Attitude, Subjective Norms and Behavioral Control against the public interest in develop batik industry creative in Gambarsari. By using multiple regression analysis applied on a sample of 100 respondents in the study, the results obtained showed that Attitude, Subjective norm, and Perceived Behavioral Control has a positive significant effect on Behavioral Intention or interest of Gambarsari villagers to develop batik creative industries, either simultaneously and partially. By using the elasticity test, can be concluded that Perceived Behavioral Control is variable that most affect the Behavioral Intention or interest of Gambarsari villagers to develop Purbalingga’s batik creative industries.
PENGARUH EFEKTIVITAS IKLAN PESAING, ATRIBUT PRODUK, DAN PERILAKU MENCARI VARIASI TERHADAP PERILAKU PERPINDAHAN MEREK PRODUK INDOMIE Hidayatullah, Syamsul; Astogini, Dwiwiyati; Sumarsono, Sumarsono
Performance Vol 23 No 1 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The research entitled “effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie. The aim of this research is to analyze the effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie to other brand. Data collection method use questionnaire with a sample 100 respondents from economics and business faculty of Jenderal Soedirman university students who have switched from Indomie to other instant noodle brand. The data is analyzed by using multiple linier regression, meanwhile the significance level use partial test (t test).The result shows that competitor advertisement effectiveness, product attribute, and variety seeking behavior have positive significant effect to brand switching behavior of Indomie. Based on this research, managers are recommended to increase the advertising frequency, increase the quality of product, do endorsement, expand the taste variety, and also give innovation to every detail of product or pricing in order to minimalize brand switching behavior of consumer.
Co-Authors Hidayatullah, Syamsul Indriati, Suci Jati, Eling Purwanto Latif, Hanif Abdul Siti Zulaikha Sumarsono Sumarsono