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Pengaruh Lingkungan Fisik Dan Hedonic Shopping Value Terhadap Pembelian Tidak Direncanakan Di Giant Express Cilegon Suhaemi, Muhamad; Muharram, Juliandra
Jurnal Manajemen Vol 8, No 2 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

This study aims to determine the effect service scape on impulse buying, to determine the effect hedonic shoping value on impulse buying , and to determine the effect service scape and hedonic shoping value on impulse buying at giant express Cilegon.This study uses quantitative research methode population in this study is consumerswho have shoped at giant express cilegon data were analyzed with SPSS version 20. The methode of selecting type of sample used accidental sampling. Data was done collection by spreading questionnaires to 100 respondents.While based on simultant test with f test results showed that variables of servicescape and hedonic shoping value simultaneously significant effect on impulse buying. Based on partial test with t test showed that variables of service scape effect the significance of the impulse buying with a significance level of 0,000. And hedonic shoping value has significane effect of the impulse buying with a significant level of 0,000.Keyword : Servicscape, Hedonic Shopping Value, Impulse Buying

The Effect Brand Love And Brand Personality On Brand Loyalty: Study On Member Fans Club Football Manchester United In Indonesia Muhamad Suhaemi
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May
Publisher : CV ODIS

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This study aims to examine the effect of brand love and brand personality on brand loyalty (Study on Members of the Manchester United Football Club Fans in Indonesia). This study used an initial sample of 120 respondents with a purposive sampling technique and the normality test was carried out with 80 outliers. Then performed an analysis of the data obtained in the form of quantitative data analysis and data collection methods in the form of a questionnaire. Quantitative analysis includes validity and reliability tests, classical assumption tests, analysis and multiple regression. The results show that partially conclude that brand love has a significant effect on brand loyalty, brand personality has a significant effect on brand loyalty, and the results show that the influence of brand personality is greater than brand love. The results showed that simultaneously brand love and brand personality have a significance level of 0.000 < 0.05, so simultaneously it states that brand love and brand personality have a significant influence on brand loyalty

Pengaruh Lingkungan Fisik Dan Hedonic Shopping Value Terhadap Pembelian Tidak Direncanakan Di Giant Express Cilegon Muhamad Suhaemi; Juliandra Muharram
Jurnal Manajemen Vol. 8 No. 2 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

This study aims to determine the effect service scape on impulse buying, to determine the effect hedonic shoping value on impulse buying , and to determine the effect service scape and hedonic shoping value on impulse buying at giant express Cilegon.This study uses quantitative research methode population in this study is consumerswho have shoped at giant express cilegon data were analyzed with SPSS version 20. The methode of selecting type of sample used accidental sampling. Data was done collection by spreading questionnaires to 100 respondents.While based on simultant test with f test results showed that variables of servicescape and hedonic shoping value simultaneously significant effect on impulse buying. Based on partial test with t test showed that variables of service scape effect the significance of the impulse buying with a significance level of 0,000. And hedonic shoping value has significane effect of the impulse buying with a significant level of 0,000.Keyword : Servicscape, Hedonic Shopping Value, Impulse Buying

Pendekatan Karakteristik Budaya Organisasi Dan Semangat Kerja Dalam Menyelesaikan Masalah Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Syamsudin Syamsudin; Muhamad Suhaemi; YOGA ADIYANTO
Jurnal Akuntansi Manajemen (JAKMEN) Vol. 1 No. 2 (2022)
Publisher : Universitas Serang Raya

This study aims to determine the effect of the characteristics of organizational culture and morale on employee performance with job satisfaction as an intervening variable at PT. Toyota Cilegon shoots. This research was conducted using quantitative research methods. The selection technique for the sample taken is all the population in PT. Tunas Toyota Cilegon, amounting to 95 respondents. The results showed that there was no significant influence between the characteristics of organizational culture on employee performance, there was a significant influence between morale on employee performance, there was a significant influence between job satisfaction on employee performance, there was a significant influence between the characteristics of organizational culture on satisfaction work, there is a significant influence between morale on job satisfaction, job satisfaction being the intervening variable between the characteristics of organizational culture on employee performance because the value of the indirect effect is greater than the direct effect, job satisfaction is not an intervening variable between morale on employee performance because of the influence indirect effect is not as big as the direct effect.

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