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All Journal LUGAS Jurnal Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Public Corner
Kristianto, Bernard Realino Danu
Universitas Bunda Mulia
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS STRUKTUR NARATIF TIGA BABAK FILM STORY OF KALE Bernard Realino Danu Kristianto; Adra Ophira Goenawan
Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Vol 5, No 2 (2021)
Publisher : Fakultas Ilmu Sosial UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/komunikologi.v5i2.9610

Abstract

Abstrak Alur cerita yang dikemas dalam sebuah tontonan film tentunya menjadi modal utama keberhasilan film tersebut dalam menarik perhatian penonton. Dari berbagai genre yang ada, tidak banyak film drama Indonesia yang menggunakan alur mundur dalam penyajian ceritanya. Tujuan penelitian ini adalah untuk mengetahui tahapan dramatik tiga babak film Story of Kale dan alur yang digunakan dalam mengemas cerita film spin off garapan sutradara Angga Dwimas Sasongko. Metode penelitian yang digunakan adalah deskripsi kualitatif untuk melihat secara mendalam struktur naratif dan unsur dramatis yang digunakan mulai dari tahap awal, tahap tengah dan tahap akhir. Analisis data pada objek penelitian ini menggunakan teknik analisis struktur naratif tiga babak menurut Syd Field. Hasil analisis penelitian ini menemukan bahwa alur mundur yang disajikan dalam film Story of Kale tidak menggunakan kaidah struktur naratif tiga babak. Penggunaan struktur tiga babak terlihat dalam urutan kronologis cerita film Story of Kale tahap awal, munculnya persoalan dan konflik. Penelitian ini menyimpulkan bahwa penggunaan plot flashback dan teknik editing yang simultan dapat mengubah keseluruhan bentuk cerita naratif.AbstractThis study discusses the narrative structure of the three-act film Story Of Kale by looking at the dramatic elements in the story presented. The purpose of this study was to determine the dramatic stages of the three-act film Story of Kale and the plots used in packaging the story of the spin-off film directed by Angga Dwimas Sasongko. The research method used is a qualitative description to see in depth the narrative structure and dramatic elements used starting from the early, middle and final stages. Analysis of the data on the object of this research uses the three-act narrative structure analysis technique according to Syd Field. The results of the analysis of this study found that the backward plot presented in the film Story of Kale does not use the rules of the three-act narrative structure. The use of a three-act structure is seen in the chronological order of the story of the early Story of Kale film, the emergence of problems and conflicts. This study concludes that the simultaneous use of flashback plots and editing techniques can change the overall form of the narrative story.
Monetisasi dalam Strategi Komunikasi Lintas Budaya Bayu Skak Melalui Video Blog Youtube Bernard Realino Danu Kristianto; Rustono Farady Marta
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.527 KB) | DOI: 10.31334/ljk.v3i1.415

Abstract

This study aims to understand the convergence of digital media into the reality of peak phenomenon of modern society needs in the present. The popular culture of exploiting new media as a means of monetization obscures the movitation and the purpose of new media itself is created.In the discussion, it will show how the owner of YouTube account Bayu Skak, doing self presentation as a representation of Java community in audio visual works, as well as how monetization runs on the video blogs he created in the media platform YouTube.The researchers concluded that the YouTube Media as one of the popular new media forms clearly offers space for modern society to make money and contribute to capitalism by providing an opportunity for account owners to present himself and work through audio-visual media.
SIMPLIFIKASI RITUAL HARAI DAN DIMENSI KULTURAL HOFSTEDE DALAM IKLAN FORTE VERSI SUMO Bernard Realino Danu Kristianto; Rustono Farady Marta
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 5, No 01 (2019): Accredited by Kemenristekdikti RI SK 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.964 KB) | DOI: 10.30813/bricolage.v5i01.1744

Abstract

ABSTRACTThis research is entitled Simplification of Hit Ritual and Hofstede Cultural Dimensions in Sumo Version of Forte Ads. This study aims to understand the Harai Rituals in simplified Sumo rituals and Hofstede's cultural dimensions in FORTE cigarette product advertisements. The FORTE cigarette product is relatively new in the Indonesian market. This cigarette product originating from a Japanese company was launched by a local Indonesian company, PT Djarum. But in the advertisement, the product featured Sumo wrestlers who were squeezed by a frame which later revealed mighty tiny writing as the main FORTE cigarette slogan. In the discussion, it will be explained how Hofstede's dimensions of cultural cross are presented through the overall appearance of Forte's cigarette advertisements and products. The researcher concluded that the audio-visual work of Forte cigarette products in the form of advertisements was a simplification of the ritual of the Sumo sport for the purpose of product promotion and the duration of the ad itself. The Japanese cultural identity that appears in FORTE's cigarette advertisements through Sumo sports has the complexity of historical cultural dimensions which are full of meaning and philosophy.Keywords; Simplification, Harai, ritual, cultural, Hofstede, Forte.ABSTRAKPenelitian ini berjudul Simplifikasi Ritual Harai dan Dimensi Kultural Hofstede dalam Iklan Forte Versi Sumo. Penelitian ini bertujuan memahami Ritual Harai dalam ritual Sumo yang tersimplifikasi serta dimensi budaya Hofstede dalam iklan produk rokok FORTE. Adapun produk rokok FORTE ini tergolong baru di pasar Indonesia. Produk rokok yang berasal dari perusahaan Jepang ini diluncurkan oleh perusahaan lokal Indonesia, PT Djarum. Namun dalam penayangan iklannya, produk ini menampilkan pegulat Sumo yang terhimpit oleh frame yang kemudian memunculkan tulisan mighty tiny sebagai slogan utama rokok FORTE tersebut. Dalam pembahasan, akan dipaparkan bagaimana dimensi-dimensi lintas kultural Geert Hofstede dipaparkan melalui penampilan keseluruhan iklan dan produk rokok Forte. Peneliti mengambil kesimpulan bahwa karya audio visual produk rokok Forte yang berbentuk iklan merupakan simplifikasi ritual harai dalam olahraga Sumo demi tujuan promosi produk dan durasi iklan itu sendiri. Identitas budaya Jepang yang tampil dalam iklan rokok FORTE melalui olah raga Sumo memiliki kompleksitas dimensi kultural historis yang sarat makna dan filosofi.Kata kunci; Simplifikasi, ritual, Harai, kultural, Hofstede, Forte.
The Narrative Analysis of Todorov Film Story of Dinda Bernard Realino Danu Kristianto; Maria Carolina Itu Leba; Angela Merici Elvina
PUBLIC CORNER Vol 17 No 2 (2022): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v17i2.2112

Abstract

Various film themes adorn cinema screens and digital platforms, but the theme of romance is still in demand by the people of Indonesia. The success of the film Later Kita Stories About Today, which presented a spin-off of the story in the film Story of Kale, made the production team experiment with packaging the story from a different point of view, with a similar plot in the film Story of Dinda. This study discusses narrative analysis in the film Story of Dinda with the aim of revealing the narrative picture of the film Story of Dinda so as to obtain a description of the discourse in terms of language, text and visuals. Using Tzvetan Todorov's narrative analysis method, this study aims to reveal the storyline from balance, disturbance to ending balance. The results of this study reveal that the film Story of Dinda tries to provide a discourse on toxic relationships in the form of emotional abuse by presenting the main plot of the story, a scene that takes place only in one location in a conversation between characters. The flashback scene can be concluded as a minor plot that is inserted with the aim of adding dramatization to the story, but its existence does not have a significant dramatic impact, only as a sweetener for the story.
Co-Authors Adra Ophira Goenawan Angela Merici Elvina Maria Carolina Itu Leba Rustono - Rustono Farady Marta