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All Journal Indonesian Journal of Advocacy and Legal Services
Banna, Sabri
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Law, Crime, Criminology & Criminal Justice

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Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village Santoso, Budi; Pratomo, Inge Widya Pangestika; Hidayah, Nida Nur; Banna, Sabri; Kusumaningtyas, Rindia Fanny
Indonesian Journal of Advocacy and Legal Services Vol 1 No 1 (2019): Strengthening Community and Legal Sector in Indonesia
Publisher : Faculty of Law, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijals.v1i1.33735

Abstract

Brand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the registration brand will need as an id to distinguish the results of the production of produced a person or some people in together or legal entity with the production of another person or another law office. The writer applied law and sociologicalapproach to study these issues so that the brand registration is importat to marketing product and customer loyality Batik of Malon Nature Village.
Co-Authors Dwi Budi Santoso Hidayah, Nida Nur Pratomo, Inge Widya Pangestika Rindia Fanny Kusumaningtyas