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All Journal Jurnal Sinergitas PkM & CSR Jurnal Muara Ilmu Ekonomi dan Bisnis FIRM: Journal of Management Studies Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of the Community Development in Asia Journal of International Conference Proceedings Jurnal Manajemen dan Pemasaran Jasa

Hanif Adinugroho Widyanto

President University

Author-ID : 1085173

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Articles

ENCOURAGING BEHAVIORAL INTENTION TO USE MOBILE PAYMENT: AN EXTENSION OF UTAUT2 Widyanto, Hanif Adinugroho; Kusumawardani, Kunthi Afrilinda; Septyawanda, Amreyzal
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i1.7584

Tujuan dari penelitian ini adalah untuk menganalisa faktor-faktor yang mempengaruhi minat menggunakan aplikasi pembayaran bergerak. Secara khusus, peneliti mengembangkan UTAUT2 (Unified Theory of Acceptance and Use of Technology) dengan menambahkan factor Persepsi Keamanan dan Kepercayaan untuk dapat menjelaskan variable endogenous pada penelitian ini dengan lebih baik. Sampel pada penelitian ini dibatasi pada pengguna sebuah brand pembayaran bergerak di daerah Jabodetabek, dengan data yang didapatkan melalui kuesioner online (n=144). Data pada penelitian ini diuji dengan menggunakan metode penelitian kuantitatif dengan menjalankan analisa SEM-PLS. Penelitian ini menemukan bahwa Pengaruh Sosial, Motivasi Keduniawian, dan Kepercayaan mempengaruhi Minat Menggunakan secara signifikan dan langsung, sedangkan Ekspektasi Usaha, Persepsi Keamanan, dan Ekspektasi Kinerja memiliki pengaruh tidak langsung terhadap Minat Menggunakan. Adjusted R2 dari variabel endogenous Minat Menggunakan pada penelitian ini adalah 71.6%. Hasil dari penelitian ini memberikan kontribusi pada diskusi yang sedang berjalan terkait dengan penggunaan pembayaran bergerak sebagai ‘disruptor digital’ di masa mendatang dengan menambahkan dua variabel penting terkait privasi pengguna. The objective of this research is to analyze the antecedents of Behavioral Intention to use mobile payment platform. Specifically, the researchers expanded on UTAUT2 (Unified Theory of Acceptance and Use of Technology) by incorporating Perceived Security and Trust to better explain the endogenous variable. The sample of this study was limited to the users of mobile payment platforms in the Greater Jakarta area, and the data were collected using online questionnaires (n=144). The data in this study were examined using quantitative research by utilizing the SEM-PLS analysis. This research found that Social Influence, Hedonic Motivation, and Trust directly and significantly affected Behavioral Intention, while Effort Expectancy, Perceived Security, and Performance Expectancy had an indirect relationship with Behavioral Intention. Finally, the adjusted R2 of Behavioral Intention in this study is 71.6%. The results of this study contributed to the ongoing discussion on mobile payment adoption as the next digital disruptor by incorporating two important user privacy constructs.

FAITH-BASED MARKETING: ANTECEDENTS OF PURCHASE INTENTION FOR HALAL-CERTIFIED PERSONAL CARE PRODUCTS Widyanto, Hanif Adinugroho; Irfanur, Muhammad Khalil
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 3, No 2 (2019): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v3i2.7338

Tujuan dari penelitian ini adalah untuk menemukan faktor-faktor yang mempengaruhi minat membeli konsumen terhadap produk perawatan pribadi yang tersertifikasi halal. Faktor-faktor yang mempengaruhi niat membeli konsumen adalah religiusitas, kesadaran halal, sertifikasi halal, persepsi pribadi tentang masyarakat, dan pemasaran halal. Penelitian ini menggunakan metode survei dengan kuesioner sebagai instrumen untuk mengumpulkan data dan diberi skor menggunakan Skala Likert dan dianalisa dengan metode regresi berganda pada aplikasi SPSS 24. Penelitian ini dilakukan di wilayah Jabodetabek dengan total 309 responden. Hasil penelitian ini menunjukkan bahwa religiusitas dan kesadaran halal tidak memiliki pengaruh signifikan terhadap niat beli untuk produk perawatan pribadi bersertifikat halal. Selain itu, sertifikasi halal, persepsi pribadi dan masyarakat, dan pemasaran halal ditemukan memiliki pengaruh signifikan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Semua variabel memiliki pengaruh signifikan secara simultan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Hasil dari penelitian ini dapat memberikan masukan bagi perusahaan terkait pentingnya melakukan sertifikasi halal bagi produk perawatan pribadi yang mereka produksi agar dapat meningkatkan minat membeli konsumen, dan menentukan secara tepat strategi pemasaran mereka. The purpose of this research was to find out the factors influencing consumer’s purchase intention toward halal-certified personal care products. The factors influencing consumer’s purchase intention investigated in this study were religiosity, halal awareness, halal certification, personal societal perception, and halal marketing. This research is a quantitative research with questionnaire as the instrument to gather the data and was scored using the Likert Scale and analyzed with multiple regression on SPSS 24. This research was conducted in the Greater Jakarta area with a total of 309 respondents. The results of this research showed that religiosity and halal awareness had no significant influence toward purchase intention for halal-certified personal care products. Additionally, personal societal perception, halal certification, and halal marketing were found to have significant influences toward purchase intention of halal-certified personal care products. Finally, all the variables had simultaneously significant influence on purchase intention of halal-certified personal care products. The results of this study could provide companies with a valuable insight regarding the importance of and urgency for halal-certifying their personal care products to improve customer’s purchase intention, and to set their marketing strategy accordingly.

The Influence Of Customers’ Perception And Attitudes Toward Customer Purchase Intention At Gramedia Lembuswana, Samarinda Hanif Adinugroho Widyanto; Tubagus Achmad Rachmad Saleh
FIRM Journal of Management Studies Vol 3, No 1 (2018): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

This research aims to find out the influence between customers’ perceptions and attitude toward customerpurchase intention at Gramedia Lembuswana, Samarinda that is experiencing a slowdown in sales growth.Factors examined are extrinsic factors which include perceived price, advertisement, and store image;intrinsic factors which include perceived quality, perceived risk and perceived value; and customer’attitudes which include trust, and familiarity. All responses were collected by using questionnaire with apurposive sampling method. The methodology used in this research is quantitative by utilizing themultiple regression analysis. The research population are people who have purchased items at GramediaLembuswana. Likert scale was used on 165 random respondents of the research. The result shows thatperceived value, advertisement, store image, trust, and familiarity have significant influence towardintention to purchase, while perceived quality, perceived risk, and perceived price do not have asignificant influence toward customer purchase intention. Finally, all the independent variables are foundto have simultaneously significant impact toward customer purchase intention with an adjusted R squarevalue of 0.467.

COVID-19 DAN DAMPAKNYA BAGI PERILAKU KONSUMEN DI INDONESIA TAHUN 2021 [COVID 19 AND THE IMPACT TO CONSUMER BEHAVIOR IN INDONESIA IN 2021] Sonny Sonny; Genoveva Genoveva; Chairy Chairy; Hanif Adinugroho Widyanto; Siska Purnama Manurung
Jurnal Sinergitas PKM & CSR Vol 5, No 2 (2021): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v5i2.4333

This Community Service is organized by the Marketing Study Center (PUSKA) of President University to the public through a webinar (online). The purpose of this PKM is to provide guidance to business practitioners and the public, how to behave in the midst of this pandemic, product sales are decreasing from month to month, government regulations prohibiting people from leaving their homes temporarily, and public panic. Having business practitioners invited to be speakers, who also experienced the same decline but managed to bring their product sales back to normal, gave a lot of enlightenment to the people who attended the webinar.BAHASA INDONESIA ABSTRACT: PKM ini diselenggarakan oleh pusat kajian (PUSKA) marketing universitas Presiden kepada masyarakat melalui webinar (online). Tujuan dari PKM ini adalah memberikan pengarahan kepada praktisi bisnis dan masyarakat, bagaimana harus bersikap di tengah pandemik ini, dimana penjualan produk menurun dari bulan ke bulan, aturan pemerintah yang melarang masyarakat untuk keluar dari rumah sementara waktu, serta kepanikan masyarakat. Dengan adanya praktisi bisnis yang diundang menjadi pembicara, yang juga mengalami penurunan yang sama namun berhasil membuat penjualan produknya kembali normal, memberikan banyak pencerahan kepada para masyarakat yang hadir di webinar.

PREDICTING THE BEHAVIORAL INTENTION TO USE MOBILE PAYMENT IN AN EMERGING COUNTRY: THE ROLE OF TRUST AS A MEDIATING VARIABLE Hanif Adinugroho Widyanto; Kunthi Afrilinda Kusumawardani
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The objective of this research was to analyze the predicting factors of Behavioral Intention to use a mobile payment service in an emerging country, namely Performance Expectancy, Effort Expectancy, Social Influence, Trust, and Perceived Security. The respondents in this study were limited to the users of LinkAja, one of the largest Indonesian mobile payment services, who lived in the Greater Jakarta (Jabodetabek) area. The data collected in this research (n=144) were examined using a quantitative method with structural equation modeling analysis using partial least squares (PLS-SEM) technique. In the end, there were seven out of ten hypotheses in the present study which was supported by the data. The results of this study also exhibited the strategic importance of trust as a mediating construct in this study. The adjusted coefficient of determination for Behavioral Intention was 67.7%, suggesting a moderate-to-substantial in-sample predictive power. This research also offered a few managerial implications for LinkAja and the mobile payment industry in Indonesia. Keyword: Mobile Payment, Behavioral Intention, Performance Expectancy, Effort Expectancy, Social Influence

Economic and Tourism Empowerment of Rawa Pening Supported by Local Culture and Wisdom (A Study on Rawa Pening, Ambarawa) Retnowati Retnowati; Hari Suryanto; Purwanto Purwanto; Jony Octavian Haryanto; Hanif Adinugroho Widyanto
Journal of International Conference Proceedings (JICP) Vol 3, No 1 (2020): Proceedings of the 6th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i4.797

Rawa Pening Lake is a natural lake that offers a beautiful tourist destination with various kinds of food and souvenirs of Rawa Pening Lake in which these products become the superior products of the community and Local Government of Semarang Regency. Rawa Pening Lake does not only present natural beauty scenery but also provides various aquatic animals that bring economic welfare. By managing the potencies of natural resources while preserving ecosystem of the environment and the lake as well; then the community may obtain their welfare economically, socially, and culturally. This research will describe efforts of the community of Rawa Pening Lake in improving their economic and in developing tourism area of Rawa Pening Lake as the commodity for their welfare. This research uses qualitative method by using data collection technique through in-depth interview and involved observation. The community of Rawa Pening Lake becomes the main subject in the data collection. The research result shows that the dynamics of Rawa Pening Lake community in social, economic, and cultural life have important roles in realizing the improvement of economic and tourism in Rawa Pening Lake area. Community empowerment in entrepreneurship and tourism has increased the numbers of tourists who visit Rawa Pening Lake. Local culture and wisdom of the local community have supported tourism and entrepreneurship which in turns improve community welfare.

Beauty influencer in the digital age: How does it influence purchase intention of generation Z? Hanif Adinugroho Widyanto; Cahya Rahmania Agusti
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This research examined the influence of social media advertising conducted by beauty influencers. The researchers analyzed the impact of Celebrity Credibility (i.e., Expertise, Trustworthiness, and Attractiveness), Reputation, and Persuasive Capabilities toward Purchase Intention. The respondents in this research were 154 young women from Generation Z who lived in the Greater Jakarta (Jabodetabek) area and followed the social media beauty influencers who endorsed a renowned homegrown cosmetics brand. This research utilized a quantitative method using the Multiple Linear Regression analysis. The results of this study showed that only two independent variables associated with the beauty influencer, namely, Attractiveness and Persuasive Capabilities, yielded a significantly positive influence toward Purchase Intention. In contrast, the rest of the variables were not significant. All independent variables had a simultaneously significant impact on Purchase Intention. Finally, all independent variables contributed 72.4% to the dependent variable, while the rest were explained by other variables not examined in this research.

Development of Cultural Tourism in Kutu Wetan Village with Community Involvement to Increase Local Wealth Grace Amin; Filda Rahmiati; Felix Goenadhi; Hanif Adinugroho Widyanto
Journal of the Community Development in Asia (JCDA) Vol 6, No 1 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i1.1987

One of the most important parts of the tourist industry all around the world is cultural tourism. Through the utilization of cultural tourism, tourism villages are able to utilize it as a source of income for the community. This study's objective was to investigate and evaluate several approaches to the promotion of cultural tourism in Kutu Wetan Village, Ponorogo. Participatory observation and in-depth interviews were utilized as components of a qualitative data collecting approach for the purpose of gathering the aforementioned information. The research team conducted interviews with the chief of Kutu Wetan Village, members of the surrounding communities, and officials from the regional administration. In addition, researchers participate in cultural events in Ponorogo, such as the Reog Ponorogo Festival, in order to gauge the community's level of interest in maintaining its cultural tourism and preserve its traditions. The findings demonstrated that cultural tourism plays an important role among the many goods and services offered by the tourist industry. On the other hand, there is still a need to improve support from both the government and the community through promoting involvement in the development of tourist initiatives. The growing sense of pride that local people have in their culture can have an effect on the competitive advantage that sustainable tourism enjoys.

Co-Authors Amin, Grace Cahya Rahmania Agusti Chairy Chairy Felix Goenadhi Filda Rahmiati Genoveva, Genoveva Hari Suryanto Irfanur, Muhammad Khalil Jony Octavian Haryanto Kunthi Afrilinda Kusumawardani Purwanto Purwanto Retnowati Retnowati Septyawanda, Amreyzal Siska Purnama Manurung Sonny Sonny Tubagus Achmad Rachmad Saleh

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