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All Journal JURNAL PUSTAKA KOMUNIKASI Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Cyber PR
Ningsih, Cakra
Universitas Prof. Dr. Moestopo (Beragama)
Humanities Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI HUMAS DALAM MENSOSIALISASIKAN KEBIJAKAN UMKM PARTAI PERINDO Ningsih, Cakra
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the public relations strategy in disseminating the policies of the Perindo Micro Small Medium Enterprises (UMKM). The model used in this study is the Four Steps of Public Relations model and the 7C’s Concept. The paradigm used is post positivism using the case study research method. The public relations strategy in disseminating Perindo UMKM policies is to use mass media such as electronic media, print media, and online media, namely through Facebook, twitter, Instagram and the official Perindo party website at www.partaiperindo.com. In addition, socialization was also carried out by going directly to the field. Constraints faced include; musty credibility, which during the screening was lacking in the research of the Perindo UMKM Public Relations in selecting candidates to be guided by the UMKM program. Besides the aspect of Clarity, the Perindo cart program that is updated on social media is only the end result so that people only see the benefits without knowing the risks. And finally on the Channel aspect, it turns out that there are some who only know the Perindo cart program from electronic media only, not from social media.
DIGITAL HUMAS PEMERINTAH DALAM MENYAMPAIKAN INFORMASI EDUKASI PENCEGAHAN COVID-19 DI INDONESIA Novita Damayanti; Cakra Ningsih
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1121

Abstract

This research aims to find out the government's digital public relations in conveying information on Covid-19 prevention education in Indonesia. The concept used is 7-Cs public relations communication, consisting of: credibilty, contex, content, clarity, continuity, and consistency, channels, capability of the audinence. Government public relations, digital public relations, roles and PR models. The paradigm in this study is Constructivist. This type of research is qualitatively descriptive. The method used is a case study. Research findings show the Ministry of Communication and Information, as well as the ministry of SOEs carry out the functions and roles of government public relations by providing messages or information to the Indonesian people related to Covid-19. The role of communicator facilitator runs in the case of Covid-19 where actively and synergistally between institutions convey information to the public, the message is not only conveyed but also adapted to the conditions of the community that will receive the message.
STRATEGI HUMAS DALAM MENSOSIALISASIKAN KEBIJAKAN UMKM PARTAI PERINDO Cakra Ningsih
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.863

Abstract

This study aims to determine the public relations strategy in disseminating the policies of the Perindo Micro Small Medium Enterprises (UMKM). The model used in this study is the Four Steps of Public Relations model and the 7Cs Concept. The paradigm used is post positivism using the case study research method. The public relations strategy in disseminating Perindo UMKM policies is to use mass media such as electronic media, print media, and online media, namely through Facebook, twitter, Instagram and the official Perindo party website at www.partaiperindo.com. In addition, socialization was also carried out by going directly to the field. Constraints faced include; musty credibility, which during the screening was lacking in the research of the Perindo UMKM Public Relations in selecting candidates to be guided by the UMKM program. Besides the aspect of Clarity, the Perindo cart program that is updated on social media is only the end result so that people only see the benefits without knowing the risks. And finally on the Channel aspect, it turns out that there are some who only know the Perindo cart program from electronic media only, not from social media.
PENGARUH KEGIATAN PUBLIC RELATIONS TERHADAP KEPUASAN INFORMASI PIALANG JAKARTA FUTURES EXCHANGE Cakra Ningsih; Amalia Putri Ghaisani
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol 8 No 2 (2020): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (804.798 KB) | DOI: 10.33592/dk.v8i2.680

Abstract

Salah satu peran public relations perusahaan adalah memberikan pelayanan informasi agar khalayak merasa puas. Tujuan penelitian untuk mengetahui besarnya pengaruh kegiatan public relations Jakarta Futures Exchange terhadap kepuasan informasi pialang. Landasan dari penelitian ini menggunakan teori kepuasan informasi dan teori Uses and Gratification sebagai penghubung antara konsep peran public relations dengan kepuasan informasi. Metode yang digunakan adalah survei dengan pendekatan kuantitaif eksplanatif. Cara mengambil sampel dengan menggunakan probability Sampling dengan teknik acak sederhana dan metode pengumpulan data menggunakan kuesioner. Populasi dalam penelitian ini adalah direksi masing-masing pialang perusahaan, dengan jumlah sampel sebanyak 38 orang. Setelah dilakukan pengujian hipotesis dengan menggunakan tehnik deskripsi statistik. Hasilnya, nilai rxy sebesar 0.765, hal ini menunjukan bahwa nilai rxy > 0 dengan demikian H0 ditolak dan Ha diterima. Artinya variabel x berpengaruh terhadap variabel y sebesar 58,6% dengan pengaruh Kuat sedangkan sisanya sebesar 41.4% ditentukan oleh faktor lain. Dengan demikian kegiatan Public Relations Jakarta Futures Exchange (JFX) melakukan peran dan fungsi komunikasi dengan baik. 
Strategi Komunikasi Humas Kementerian Komunikasi Dan Informatika RI Dalam Menyosialisasikan Program Lambe Hoaks Wahyu Ilham Multaza; Yos Horta Meliala; Cakra Ningsih; Yuni Retna Dewi
Jurnal Cyber PR Vol 1, No 1 (2021)
Publisher : Jurnal Cyber PR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.048 KB)

Abstract

Kecenderungan masyarakat Indonesia yang menerima informasi secara mentah-mentah dan dengan mudah menyebarkannya tanpa mencari tahu terlebih dahulu kebenaran dan informasi tersebut membuat hoaks masih dengan mudah beredar di internet, Sebaran hoaks dan dampak yang makin massif di Indonesia membutuhkan pendekatan dan cara yang lebih kreatif dan inovatif. Humas Kementerian Komunikasi dan Informatika RI yang bertugas mengawasi dan melaksanakan kebijakan di bidang komunikasi dan informatika juga terus berupaya memerangi peredaran hoaks dalam Menyosialisasikan program Lambe Hoaks kepada masyarakat, Penelitian ini bertujuan untuk menganalisa bagaimana strategi Humas Kementrian Komunikasi dan Informatika RI dalam Menyosialisasikan program lambe hoaks, penelitian ini merupakan penelitian kualitatif dengan metode penelitian studi kasus dan menggunakan teori difusi inovasi oleh Everett M Roger. hasil penelitian menyatakan bahwa Proses difusi inovasi pada program Lambe Hoaks ini juga meliputi empat unsur didalamnya yaitu Inovasi, Saluran Komunikasi, Jangka waktu serta Sistem Sosial, selain itu program Lambe Hoaks merupakan sebuah inovasi baru untuk memenuhi kebutuhan informasi masyarakat mengenai klarifikasi berita hoaks yang beredar.
Co-Authors Amalia Putri Ghaisani Novita Damayanti Wahyu Ilham Multaza Yos Horta Meliala Yuni Retna Dewi