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All Journal ProTVF: Jurnal Kajian Televisi dan FIlm Jurnal Komunikasi Syntax Literate : Jurnal Ilmiah Indonesia JURNAL MANAJEMEN MEDIA BINA ILMIAH JCES (Journal of Character Education Society) Wacana: Jurnal Ilmiah Ilmu Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial LUGAS Jurnal Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Ilmu Sosial Semiotika: Jurnal Komunikasi PRoMEDIA Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton DIALEKTIKA Jurnal Politikom Indonesiana Tamumatra : Jurnal Seni Pertunjukan Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Scientific Communication (JSC) Da'watuna: Journal of Communication and Islamic Broadcasting
Lubis, Fardiah Oktariani
Universitas Singaperbangsa Karawang
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analisis Strategi Komunikasi Pemasaran Lazatto Unsika 2 Dalam Mempromosikan Produk Kepada Konsumen Intan Awalia; Fardiah Oktariani Lubis; Made Panji Teguh Santoso
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.099 KB) | DOI: 10.47467/dawatuna.v3i1.2559

Abstract

\\\\This study aims to analyze the marketing communication strategy used by Lazatto Unsika 2, in promoting its products to consumers. The development process of globalization was initially marked by advances in information and communication technology, which gradually increased rapidly until finally humans were increasingly spoiled by all existing technology. Likewise in the culinary business world, the promotion and transaction process is easier and more practical to do with digital technology. This has led to an increase in consumer interest in culinary products, and has made the culinary industry one of the most profitable industries and has led to more and more entrepreneurs in this field. The results showed that the marketing communication strategy carried out by Lazatto Unsika 2 in promoting products to its customers in Karawang was very well done. The messages and information conveyed by Lazatto Unsika 2 in increasing customer interest in Karawang are carried out with various interesting and unique promos. The promotion process was also quite successful in attracting a lot of customer interest. Keywords: Strategy; Marketing Communication; Promotion
Perang Tagar Di Ruang Virtual Diskursus Politik Capres Pasca Debat Putaran Kedua Ana Fitriana P; Ema Ema; Fardiah Oktariani Lubis
Jurnal Komunikasi Vol. 12 No. 1 (2020): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v12i1.5622

Abstract

This study aims to uncover the political discourse of the Presidential Candidates after the second round of debates, Jokowi VS Prabowo in virtual space. The background of the political discourse of the 2019 Presidential Election debate in the virtual space gave rise to various responses and sentiments among the supporters. After the Presidential Election debate, the hashtag war between #BohongLagiJokowi and # 02GagapUnicorn on social media Twitter became the main discussion. The aim is to disperse the power, ideology, and interests behind the presidential political discourse through the Fairclough Critical Discourse Analysis. The research method uses qualitative methods to parse the problem in research, using critical thinking as a basis for research. The results showed the tweet of Prabowo supporters trying to show stunts through language. The use of subject pronouns such as the word Mukidi to dwarf the subject, also uses the hashtags #DeletJokowi, #UnistallJokowi, and #BohongLagiJokowi as symbols of virtual communication. In contrast, the tweet of Jokowi's supporters sent a stuttering sentiment because they didn't understand the e-comer business. Hashtag # 02GagapUnicorn as a virtual symbol for organizing texts. In the order of messo or the production of text, the two supporters make a virtual symbol through the hashtag to become a topic of discussion on Twitter. In the situational or macro aspects are influenced by the post-truth phenomenon that is vague information whose source is unclear, have an impact on the inclusion of opinions on the assassination of certain characters. The advice, wise social media, understand and thoroughly source of information, is not affected by the use of certain metaphors, and at the stage of text, production needs to pay attention to the effects that will impact on the influence of social psychology of each supporter.Penelitian ini bertujuan untuk mengungkap diskursus politik Capres pasca debat putaran kedua, Jokowi VS Prabowo di ruang virtual. Dilatarbelakangi oleh lanskap diskursus politik debat Pilpres 2019 di ruang virtual yang menimbulkan berbagai tanggapan dan sentimen di antara kedua kubu pendukung. Pasca debat Pilpres perang tagar antara #BohongLagiJokowi dan #02GagapUnicorn di Twitter menjadi pembahasan utama. Tujuannya untuk membongkar kuasa, ideologi dan kepentingan di balik wacana politik Pilpres melalui analisis wacana kritis Fairclough. Metode penelitian menggunakan metode kualitatif untuk mengurai masalah dalam penelitian, dengan menggunakan pemikiran kritis sebagai dasar pijakan penelitian. Hasil penelitian menunjukan tweet warganet pendukung Prabowo berusaha menunjukkan pengkerdilan melalui Bahasa. Penggunaan kata ganti subjek seperti kata Mukidi untuk mengkerdilkan subjek, juga menggunakan tagar #DeletJokowi, #UninstallJokowi dan #BohongLagiJokowi sebagai simbol komunikasi virtual. Namun sebaliknya, tweet warganet pendukung Jokowi membuat sentimen dengan kata-kata gagap karena tidak memahami bisnis milenial (e-commerce). Tagar #02GagapUnicorn sebagai simbol virtual untuk pengorganisasin teks, sedangkan di tahapan produksi teks (messo) kedua pendukung membuat simbol virtual melalui tagar (#) untuk menjadi tren topik pembahasan di Twitter. Pada aspek situasional (makro) dipengaruhi oleh fenomena post-truth yaitu informasi-informasi samar yang tidak jelas sumbernya, berdampak terhadap penggiringan opini terhadap pembunuhan karakter tertentu. Sarannya, bijak bermedia sosial, pahami dan teliti sumber informasinya, tidak terpengaruh terhadap penggunaaan metafora tertentu, serta pada tahap produksi teks perlu memperhatikan efeknya yang akan berdampak pada pengaruh psikologi sosial masing-masing pendukung. 
Pola Komunikasi Organisasi Languages Learning Club Usereel Syahputra Oktova; Siti Nursanti; Fardiah Oktariani Lubis
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 6 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7790177

Abstract

Research on "Language Learning Club Organizational Communication Patterns (Virtual Ethnographic Study of Languages ​​Learning Club Organizational Communication Patterns)" aims to study and analyze Languages ​​Learning Club organizational communication patterns. The theory used in this study is Mead's symbolic interaction theory concept in which there are three dimensional variables namely mind, self and society. The method used in this study is a descriptive qualitative research method using a virtual ethnographic analysis knife. The results of the research and discussion show that in the dimensions of the mind, organizational communication patterns of the Languages ​​Learning Club use two types of messages, namely two types of messages, namely persuasive and informative, while the dimensions of self do not run optimally due to the lack of participation from outsiders of the Languages ​​Learning Club and the variable dimensions of the community's communication patterns. organizations built by members of the Languages ​​Learning Club can give a positive color to the existence of the Languages ​​Learning Club
Pola Komunikasi Masyarakat Di Desa Sancang Kabupaten Garut Nurul Suhartin Hasni; Fardiah Oktariani Lubis; Luluatu Nayiroh
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 8 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7898063

Abstract

The purpose of this study was to determine the verbal and nonverbal communication used in the interaction of the Sancang Village community and to determine the pattern of communication that occurs between members of the Sancang Village community. The method used in this study is a descriptive qualitative method. Data collection techniques used are observation, interviews, documentation and literature studies. Data analysis techniques using data reduction, data presentation and conclusion. The results of the study show that the communication used by the people of Sancang Village is dominantly using verbal communication. With verbal symbols that are often used, namely language. The language used by the people of Sancang Village is using smooth Sundanese and tends to use low intonation. In the procession of taking kaboa trees there are several verbal symbols including: 1. Tawasulan, a prayer ritual that is generally carried out by Muslims to pray for people who have died. 2. Ngidung, is an activity of singing poetry using Sundanese, with the aim of asking permission from the Creator and the owner of the kaboa tree (which is believed by the local community, the owner of the kaboa tree is King Siliwangi) to take the kaboa tree. Nonverbal communication found in the procession of taking kaboa trees is when burning incense. Where the burning of incense has the meaning of conveying a letter to Allah SWT and to the universe to inform that we (who burn incense) have a specific purpose or intention. The communication pattern formed in the communication activities of the Sancang Village community uses two communication patterns, namely, 1. Primary Communication Pattern, the majority of the Sancang Village community communicates face to face through verbal and nonverbal communication. 2. Circular Communication Patterns, the people of Sancang Village routinely hold light discussions almost every day after the sunset call to prayer and use continuous communication patterns to establish good communication. This is done not only to build good communication, but also to build harmony and strengthen relations between the people of Sancang Village. The author uses Symbolic Interaction Theory as the main theory to translate the symbols created as a result of social interactio
Analisis Resepsi Mahasiswa Saat Menonton Video Autonomous Sensory Meridian Response (ASMR) Cutting Soap Meirisa Nurul Insan; Fardiah Oktariani Lubis; Rastri Kusumaningrum
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.282 KB) | DOI: 10.36418/syntax-literate.v7i7.8578

Abstract

ASMR ialah sebuah sensasi yang dirasakan, seperti rasa kesemutan dan menyenangkan. Sensasi ini dimulai dari puncak kepala yang akan menyebar ke seluruh tubuh, dengan disertai perasaan tenang dan rileks. ASMR juga terjadi secara tidak sadar sebagai respons terhadap pemicu eksternal. Bahkan suara kertas bergesekan pun bisa menghadirkan memori personal bagi pendengarnya. ASMR memang fenomena yang tak dipahami semua orang, dan sangat sedikit diteliti. Tujuan dari penelitian ini adalah untuk mengetahui ketertarikan orang-orang menonton video asmr cutting soap. Untuk mengetahui pesan komunikator menonton video asmr cutting soap.Untuk mengetahui resepsi mahasiswa terhadap tayangan ASMR (Autonomous Sensory Meridian Response) cutting soap. Penelitian ini dilaksanakan berdasarkan pendekatan kualitatif yang berjudul “Analisis Resepsi Mahasiswa saat Menonton Video Autonomous Sensory Meridian Response (ASMR) Cutting Soap”. Alasan peneliti mengajukan judul ini dikarenakan adanya fenomena unik yaitu asmr dan masyarakat awam belum mengetahuinya. Penelitian kualitatif pada hakikatnya merupakan pengamatan orang terhadap lingkungannya, berinteraksi dengan mereka, berusaha memahami mereka dengan dunia yang ada di sekitarnya.
Pengaruh Penggunaan Akun Instagram @pocketnihongo.id terhadap Pemenuhan Kebutuhan Informasi followers Seputar Bahasa Jepang Cut Clara Sinta Kharisma; Fardiah Oktariani Lubis; Flori Mardiani Lubis
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas penggunaan akun Instagram @pocketnihongo.id terhadap pemenuhan kebutuhan informasi followers seputar bahasa Jepang. Teori yang digunakan adalah teori uses and gratification dan model pencarian kepuasan dan aktivitas audiens milik Windahl dan Levy yang membahas faktor keterlibatan dan selektifitas dalam usaha memenuhi kebutuhan informasi. Metode penelitian ini adalah kuantitatif dengan pengambilan sampel menggunakan metode survei eksplanatori. Hasil penelitian menunjukkan bahwa penggunaan media melalui keterlibatan tidak berpengaruh signifikan terhadap pemenuhan kebutuhan informasi, sedangkan penggunaan media melalui selektifitas berpengaruh signifikan terhadap pemenuhan kebutuhan informasi.
Strategi komunikasi panitia sebelas dalam sosialisasi PILKADES di masa pandemic covid 19 Muhamad Reza Prasetya; Fardiah Oktariani Lubis; Luluatu Nayiroh
JURNAL MANAJEMEN Vol 15, No 1 (2023): Maret
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v15i1.12895

Abstract

Tujuan dari penelitian ini untuk mengetahui bagaimana perencanaan, pelaksanaan dan evaluasi dalam penyelenggaran sosialisasi pilkades di desa Waringinkarya Metode yang digunakan dalam penelitian ini menggunakan metode kualitatif dengan jenis pendekatan studi kasus dan teori yang digunakan dalam penelitian ini adalah teori Plan, Do, Check, Act (PDCA) walter Shewhart. Adapun hasil dari penelitian ini bahwa sosialisasi yang dilakukan dari tahap perencanaan sudah berjalan berdasarkan acuan kebijakan yang dikeluarkan oleh pemerintah karawang walaupun pada pada faktanya ada pelanggaran terkait penggunaan protokol Kesehatan pada saat pelaksanaan sosialisasi dan pemungutan suara, namun hal itu ditindaklanjuti oleh panitita penyelenggara  dengan memodifikasi masalah dan proses pelaksanaan pilkades berjalan dengan lancar dan sukses tanpa adanya ekses.
Strategi Komunikasi Program Generasi Berencana Dalam Sosialisasi Pencegahan Pernikahan Dini Pada Remaja di DKI Jakarta Canny Alfianita Priscilla; Firdaus Yuni Dharta; Fardiah Oktariani Lubis
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 19 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8388303

Abstract

Di tahun 2020 Indonesia mengalami kenaikan yang tinggi untuk pernikahan dini dengan kasus sebanyak 63.382. Kenaikan ini sangat jauh dibanding tahun sebelumnya (2019) yakni 23.145 kasus. Hal ini membuat pemerintah dan BKKBN bekerja sama untuk mengatasi persoalan ini khususnya di DKI Jakarta. Pemerintah dan BKKBN membuat program Generasi Berencana untuk membantu mensosialisasikan dampak negatif pernikahan dini untuk remaja. Artikel ini membahas strategi komunikasi Program Generasi Berencana dalam sosialisasi pencegahan pernikahan dini. Dalam penelitian ini digunakan teori perencanaan oleh Charles Berger dimana konsep pada teori ini adalah penetapan tujuan sosial, meta-goals, dan ingatan kerja. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan deskriptif. Setelah melakukan penelitian didapatkan hasil penelitian yakni Program Generasi Berencana dalam strategi komunikasi pelaksanaan sosialisasi melalui 5 tahapan yakni penelitian, perencanaan, pelaksanaan, evaluasi, dan pelaporan.
Hiperrealitas dalam Media Sosial Amadona Farninda Chairunnisa; Mayasari Mayasari; Fardiah Oktariani Lubis
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4692

Abstract

This study reviews the phenomenon of hyperreality which has now become part of people's lifestyles, especially social media users, namely the phenomenon of makan cantik. This study uses a qualitative method to view and describe the process of makan cantik on social media among female students of the 2019 Communication Science Study Program, Singaperbangsa Karawang University as a hyperreality phenomenon. This study aims to determine whether there is a value discrepancy between what is uploaded on social media, and what actually is. Makan cantik is a simulation activity to show a certain image through social media which is considered to represent an upper-class lifestyle. Makan cantik often try to display only the best sides of food uploaded on social media which can not only increase the attractiveness of food and public interest in the food, but also show a classy lifestyle side. Where in the makan cantik activities that are uploaded on social media, there are conditions that turn out to be different from the reality. Where they will create video or photo content that shows the side of pleasure to the quality of the food that is uploaded. Therefore, currently social media no longer always displays reality so that the phenomenon of hyperreality is created. Keywords: hyperreality, beautiful eating, social media
Terpaan Tren Citayam Fashion Week di Media Sosial dan Pengaruhnya terhadap Persepsi Mahasiswa Rika Mudrikah; Mayasari; Fardiah Oktariani Lubis
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Citayam Fashion Week Trend has become a phenomenon that has attracted a lot of attention from people from various circles. Citayam Fashion Week trens spread quickly on social media, one of which is on social media TikTok. TikTok social media is audio-visual media so that the content presented can be seen and heard and can provide a clear picture of the phenomena that are occurring. This research aims to find out whether there is an influence from exposure to the Citayam Fashion Week trend on TikTok social media on students’ perceptions of fashion. The type of research used is quantitative research with an axplanatory survey method. The sample in this research was 105 students of the FISIP Unsika, class of 2022. This research uses and effect theory. The results obtained in this research are that exposure to Citayam Fashion Week trends on TikTok social media has an influence on students’ perceptions of fashion.
Co-Authors Amadona Farninda Chairunnisa Ana Fitriana P Ana Fitriana Poerana Andhika Prayoga Andrico Rafly Fadjarianto Arindawati, Weni Adityasning Ayu Suryanah Canny Alfianita Priscilla Cut Clara Sinta Kharisma Dea Malinda Didit Nasrudin Dinda Aulia Dwi Faturrahman Ema Ema Fajar Hariyanto Fernanda Khairunnisa Venturini Firdaus Yuni Dharta Hariyanto, Fajar Intan Awalia Jefriyanto Jefriyanto Jihan Akhidatussolihah Kusrin Kusrin Kusrin, Kusrin Lubis, Flori Mardiani Luluatu Nayiroh Made Panji Teguh Santoso Maily Anjani Maulana Rifai Mayasari Mayasari Mayasari Mayasari Mayasari Mayasari Mayasari, Mayasari Meirisa Nurul Insan Mista Aura Ningtias Muhamad Ramdhani Muhamad Reza Prasetya Muhammad Alif Agisa Muhammad Rivai Muzizat Nurul Fauziah Nirmala Sapta Nirwana Noer Khavifah Nurul Suhartin Hasni OKY OXCYGENTRI Rahayu, Maretha Nadya Rajib Kamil Rastri Kusumaningrum Refdi, Ulliandi Rika Mudrikah rizky, shahal Satria Ali Syamsuri Siti Nursanti Syafa Chairinissa Maulida Syamsuri, Satria Ali Tri Susanto Usereel Syahputra Oktova Weni Adityasning Arindawati Zainal Abidin