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Yusuf, Dionisius
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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POSITIONING FLOWER BOUQUET DENGAN MULTIDIMENSIONAL SCALING BERDASARKAN PERSEPSI KONSUMEN DI LACHERIE FLORIST Mariana, Christy Dwita; Octavalery, Yolanda; Yusuf, Dionisius
Business, Economics dan Entrepreneurship Vol 3 No 1 (2021): Journal B.E.E (Business, Economics and Entrepreneurship)
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v3i1.270

Abstract

The purpose of this study is to determine the position of flower bouquet on ​​the consumer perception in Lacherie Florist by using multidimensional scaling analysis (MDS). The sample in this research were 104 respondents of Lacherie Florist. Data collection used a questionnaire through Google forms. The validity test results stated that all statements were valid as well as the reliability test showed that all parameters were reliable. The results obtained from the bouquet flower were divided into four different positioning groups based on consumer perception. The results indicated that (1) Bloom Box was most different from other types of bouquet flower (2) Bloom Bag, Artificial Flowers and Snack Bouquet have similarities because they were in the same quadrant (3) Mixed Money and Flowers and Money Bouquet were the most similar type because of the position closest to each other. (4) Fresh flowers have similarities with Mix Money Bouquet and Flowers but located in different quadrant.Keywords: Bouquet flower, consumer, perception, multidimensional scaling, positioning
PERUMUSAN STRATEGI BUSINESS MODEL CANVAS UNTUK PENGEMBANGAN USAHA INDUSTRI FOTOGRAFI: STUDI KASUS EXSTUDIO, PEKANBARU Mariana, Christy Dwita; Chan, Khendy; Yusuf, Dionisius
Business, Economics dan Entrepreneurship Vol 3 No 1 (2021): Journal B.E.E (Business, Economics and Entrepreneurship)
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v3i1.272

Abstract

The aim of the study is to determine the strategies that can be used by Exstudio. The research method used descriptive using interview, observation, reference and documentation. Data analysis was carried out descriptively using canvas models and SWOT analysis. The results of the study showed Exstudio has a segmentation of the open market consumer segment, the consumer market (B2C) and government market. The proposition of value of Exstudio is to offer exclusive services to its clients following current trends. The channels of Exstudio's business are digital-based channels with the use of social media. Exstudio provides both pre-purchase and post-order photography and videography services. Income derived from documentation services and commission for printing orders. Exstudio resources consist of: (1) physical resources (office); (2) Human resources (core management and freelance employees); (3) Financial resources (personal capital and grant funds); and (4) Intellectual resources (brands, knowledge, partnerships, databases). Exstudio relies on its main activities namely, production, distribution, marketing and administration. Exstudio's main partners consist of event organizers and wedding organizers, printing vendors, suppliers of packaging material supplies. Exstudio is a value-driven type and consists of fixed costs and variable costs that are used for production, marketing, and administration
Co-Authors Chan, Khendy Christy Dwita Mariana, Christy Dwita Octavalery, Yolanda