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ANALISIS TINGKAT KESIAPAN ADOPSI E-MARKETPLACE UMKM BATIK DI KOTA PEKALONGAN Taryadi, Taryadi; Yunianto, Era; Royani, Nur Ika
JURNAL LITBANG KOTA PEKALONGAN Vol 8 (2015)
Publisher : BAPPEDA Kota Pekalongan

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Abstract

UMKM BATIK DI KOTA PEKALONGAN TELAH BANYAK YANG MENGGUNAKAN TEKNOLOGI INFORMASI DAN KOMUNIKASI SEBAGAI SARANA PENDUKUNG DALAM PROSES PENJUALAN. NAMUN HAL INI MEMPUNYAI KELEMAHAN YAITU SERING TERJADI PENIPUAN SEHINGGA SULIT MEMBANGUN KEPERCAYAAN PELANGGAN. STUDI INI AKAN MELAKUKAN ANALISIS TERHADAP TINGKAT KESIAPAN ADOPSI SALAH SATU BENTUK PEMASARAN SECARA ELEKTRONIK YAITU E-MARKETPLACE. E-MARKETPLACE DAPAT DIJADIKAN SEBAGAI SARANA PEMASARAN DAN PENJUALAN PRODUK SECARA ELEKTRONIK. METODE ANALISIS YANG DIGUNAKAN YAITU METODE E-READINESS UNTUK PEMASARAN ON-LINE DENGAN MENGGUNAKAN ENAM INDIKATOR YAITU KEPEDULIAN, TATA KELOLA, KONSISTENSI, SUMBER DAYA BISNIS, SUMBER DAYA MANUSIA DAN SUMBER DAYA TEKNOLOGI. HASIL PENELITIAN MENUNJUKKAN BAHWA UMKM BATIK TELAH MEMILIKI TINGKAT KESIAPAN YANG CUKUP SIAP MENGGUNAKAN SARANA TEKNOLOGI INFORMASI UNTUK MEMASARKAN PRODUKNYA YAITU MELALUI SARAN E-MARKETPLACE. SELAIN ITU STUDI INI JUGA MENGHASILKAN MODEL BISNIS UNTUK E-MARKETPLACE. DENGAN MODEL BISNIS INI MAKA SELANJUTNYA DAPAT DIKEMBANGKAN SEBUAH MODEL E-MARKETPLACE BAGI UMKM BATIK DI KOTA PEKALONGAN.
PENGARUH ADOPSI E-COMMERCE TERHADAP KEBERHASILAN USAHA (STUDI KASUS PEDAGANG BATIK DI PASAR GROSIR SETONO) Sulistyorini, Prastuti; Royanti, Nur Ika; Yunianto, Era
JURNAL LITBANG KOTA PEKALONGAN Vol 7 (2014)
Publisher : BAPPEDA Kota Pekalongan

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Abstract

Effective strategies and targeted to business success of companies can be obtained if batik traders adopt e-commerce. According to the model Technology Accepatance Model (TAM) decision to adopt IT users are influenced by perceived usefulness and ease of use. This study aims to explain the effect of the adoption of e-commerce to business success batik traders Setono Wholesale Market. Formulation of the problem in this research is the extent of adoption of ecommerce can provide benefits to batik traders Setono Wholesale Market, determine whether the benefits and ease of use factor significant and positive impact on the adoption of e-commerce, and e-commerce adoption is significant and positive impact on the success of business. The sample used for hypothesis testing are 32 batik traders who already have a personal website. The sampling technique used is pusposive sampling technique. Testing research instruments using validity, reliability, and normality. Testing research hypotheses using regression analysis intervening. T o process the data used SPSS version 17. Results of hypothesis testing shows there is simultaneously a positive significant impact factor and ease of use of the benefits of e-commerce adoption, and there is a significant positive influence the adoption of e-commerce to business success. Keyword : AdoptionE-commerce, TAM Model.
Identifikasi Tingkat Pengangguran Terbuka Berdasarkan Kecamatan Di Kabupaten Pekalongan Menggunakan Spatial Model Ariyanto, Tory; Yunianto, Era; Taryadi, Taryadi
Jurnal ELTIKOM : Jurnal Teknik Elektro, Teknologi Informasi dan Komputer Vol 5 No 2 (2021)
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/eltikom.v5i2.337

Abstract

Unemployment is an economic problem that the central and regional governments must resolve comprehensively and integrated. The open unemployment rate in Pekalongan Regency in the last three years has increased. It is influenced by several factors, one of which is the population growth rate. Likewise, the labor force participation rate has increased. It shows that the increasing availability of the workforce is not accompanied by additional employment and is not proportional to population growth. This study aims to determine the level of open unemployment and labor force participation in the sub-district, whether there is a relationship and mutual influence between sub-districts in Pekalongan Regency. The method used to see the correlation between sub-districts is the spatial analysis method. The method used to analyze the correlation between regions is the Moran's Index and the Moran Scatterplot, while to prove the dependence or spatial effect between regions partially used the LISA test. The test results show the Moran Index for the open unemployment rate of 0,915 and the labor force participation rate of 0,737 with a significance level of 5%. This measurement value shows that the Moran index value is close to 1, which means autocorrelation between neighboring sub-districts on the open unemployment rate and the labor force participation rate. While the LISA test results show that there are seven spatially related H-H districts, meaning that there is a strong correlation between the observed sub-districts and the surrounding districts. The strong correlation between observation sub-districts and their surroundings can be used as a reference for making policies in overcoming open unemployment between sub-districts. The policy for handling open unemployment has become more comprehensive and integrated among sub-districts by seeing that each sub-district has a spatial correlation and affects open unemployment in the district.