Claim Missing Document
Check
Articles

Found 8 Documents
Search

MODIFICATIONS OF CONVENTIONAL CONCEPTUAL METAPHORS IN THREE INSURANCE ADVERTISEMENTS Harahap, Aris Masruri; Hermanto, Lambok
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (750.107 KB) | DOI: 10.33558/makna.v6i1.823

Abstract

Makalah ini membahas bagaimana metafora konseptual yang bersifat konvensional dimodifikasi dalam tiga iklan asuransi. Pendekatan yang digunakan yaitu kajian linguistik kognitif berdasarkan teori Lakoff dan Johnson (1980) dan Kövecses (2010). Tujuan dari penelitian ini adalah untuk mengungkap tujuan komunikatif dalam suatu periklanan yang menggunakan gaya bahasa tertentu, dalam hal ini metafora konseptual.  Selanjutnya, studi ini akan menunjukkan sampai sejauh mana keefektifan dan keefesienan metafora konseptual yang dimodifikasi tersebut. Hasil dari kajian ini memperlihatkan bahwa tiga iklan asuransi yang menjadi objek penelitian menggunakan versi modifikasi dari metafora konseptual yang konvensional melalui cara ?extending? ?elaboration? dan/atau ?combining?.Dengan cara-cara tersebut, iklan-iklan asuransi ini sepertinya memiliki tujuan untuk menanamkan ide dramatis dalam benak pembaca sehingga mereka menjadi tertarik untuk membeli produknya
PENGARUH KPOP BAGI PENGGEMARNYA: SEBUAH ANALISIS KAJIAN BLOG Sihombing, Lambok Hermanto
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 1 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.489 KB) | DOI: 10.33558/makna.v3i1.842

Abstract

Artikel ilmiah ini membahas konstruksi identitas penggemar Kpop dalam duablog penggemar Kpop yaitu Korean Chingu dan Yeppopo. Lebih dalam lagi,artikel ini menggali pengaruh konsumsi Kpop terhadap penggemarnya denganmelakukan analisis terhadap elemen-elemen yang ada pada blog serta analisistekstual terhadap komentar-komentar para anggota blog. Hasil penelitianmenunjukkan bahwa Kpop dalam konteks blog Korean Chingu dan Yeppopomerupakan konstruksi ?kekoreaan? yang dibentuk oleh para penggemarnya diIndonesia. Konstruksi identitas Korea yang dikonstruksi dalam kedua blog jugatidak ditampilkan mendominasi identitas Indonesia para anggota blog tetapiidentitas Korea tersebut telah menjadi bagian dari identitas para blogger dalamkedua blog. Sehingga, para blogger dalam kedua blog memiliki multi identitasyang terus berproses. Selain itu, Kpop dalam konteks blog Korean Chingu danYeppopo juga tidak dapat dilepaskan dari konteks produksi dan konsumsi budayayang dilakukan para fendom Kpop dalam komunitas blog tersebut.
Pencak Dor in the Cyber World: An Analysis of Comments on Youtube Sihombing, Lambok Hermanto; Harahap, Aris Masruri
KOMUNITAS: International Journal of Indonesian Society and Culture Vol 11, No 2 (2019): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v11i2.19901

Abstract

There has been a rise in the spread and new consumption of a traditional fighting sport from East Java, Indonesia. The sport is widely known as Pencak Dor. These days Pencak Dor has received internet users’ attention. People can easily find videos of Pencak Dor’s fights on the biggest video sharing site, YouTube. However, similar to what happens in the real world; various comments regarding the performance of Pencak Dor appear in the cyber world too. Using encoding-decoding concept from Stuart Hall, we try to unpack the complexity of the diverse comments appeared on YouTube regarding the practices. The result of this study suggested that topics appeared in the comments is not limited to the fight or the fighters. Interestingly, the topic is also about a debate and contestation between preserving the traditional sport and Islamic teachings. Having a root in Lirboyo Islamic Boarding School, Pencak Dor mixes violent culture and religious teachings. The diverse opinions that emerge on YouTube instead affirm that a code that an encoder sends is not necessarily decoded exactly the same as the encoder wants.
Semiotic Analysis: Social Critics Towards Government Depicted in The Songs of Marjinal Band Sihombing, Lambok Hermanto
Virtuoso: Jurnal Pengkajian dan Penciptaan Musik Vol 4, No 1 (2021)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/vt.v4n1.p39-45

Abstract

This research aimed to determine the meaning of the songs belonged to Marjinal band, a punk band whose songs contain critics to the government. The songs that the reasearchers analyzed were Hukum Rimba and Buruh Tani. The researchers used the data taken from various digital platforms and analyzed the lyrics using Semiotic Theory from Ferdinand De Saussure. Furthermore, the results of the research from Hukum Rimba and Buruh Tani song implied that people who had money and power would be spared by the law. Meanwhile, the poor would always be oppressed by the law.Keywords: critics, government, lyrics, money, power 
The Contrapuntal Reading of Colonial Logic and the Play of Caricature in “Houseboy + Maid” by Pramoedya Ananta Toer Widiawati, Harfiyah; Harahap, Aris Masruri; Sihombing, Lambok Hermanto
Language Circle: Journal of Language and Literature Vol 15, No 1 (2020): October 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v15i1.25657

Abstract

Pramoedya Ananta Toer’s works are highly distinguished for their strong realist characteristic and profound analysis of interactions among pre- and post- colonial human beings and their place in society. One of the works that portray such characteristics is “Houseboy + Maid”, the first story in Toer’s collection Tales from Djakarta: Caricatures of Circumstances and Their Human Beings. In this research, post-colonialism and contrapuntal reading proposed by Edward Said are used as methods to interpret a literary work whose narration is about two characters who live in post-colonial Indonesia, or rather post-revolutionary Indonesia. Their unfixed identities which are interrelated through the changing event of the plot indicates that their very destiny cannot be separated from the “politicality, sociality, and historicality” of much bigger entities.
Song Of The Spirit In The Jak Mania Chants: Tribute From Fans To Footballers Sihombing, Lambok Hermanto; Aristia, Andhien Ayu; Bumi, Lanang Tirta
Jurnal Seni Musik Vol 10 No 2 (2021): December, 2021
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jsm.v10i2.48810

Abstract

Chant is a supportive song that is usually shown to idols. Chants are performed by fans as a form of love and support for their idols. Chants usually contain words of encouragement and support and that make the enthusiastic in competition. This study aimed to analyze the chants from one of the Indonesian soccer teams, namely PERSIJA JAKARTA (Persatuan Sepak bola Indonesia Jakarta). The chants that the researchers used are Kesurupan, Majulah Persija, and Menerjang Badai. In order to help the researchers in doing the analysis, Fandom Theory is used in this study to elaborate the lyrics of those three chants. As the result, those three chants do not only contain words of encouragement but also moral messages and even critics towards government.
The Significance of the Caste System of Balinese in the Modern Era: A Discourse of Cultural Communication Sihombing, Lambok Hermanto
Komunitas Vol 14, No 2 (2022): September 2022
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v14i2.35985

Abstract

Bali is an island and a province with a beautiful culture. Most Balinese are Hinduism. Like in any other country, Balinese Hinduism also adopts the caste system. The caste system in Hinduism means that people are classified based on their social status. Balinese people live in a complex caste system relationship that has continued to exist since the days of the kingdom in Indonesia. This research aims to know the perception of the Balinese local people against the caste system in the modern era. The method used in this research is by interviewing one local Balinese person from each caste who might be related and an expert from each caste, analyzed uy using the perspective of Arjun Appadurai. This research finds that the caste system is no longer a determinant of success in the modern era. However, the caste system still affects the way of communication among the people of Bali, and the imprints can still be found in the daily life of the locals.    
Pencak Dor in the Cyber World: An Analysis of Comments on Youtube Sihombing, Lambok Hermanto; Harahap, Aris Masruri
Komunitas Vol 11, No 2 (2019): September 2019
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v11i2.19901

Abstract

There has been a rise in the spread and new consumption of a traditional fighting sport from East Java, Indonesia. The sport is widely known as Pencak Dor. These days Pencak Dor has received internet users’ attention. People can easily find videos of Pencak Dor’s fights on the biggest video sharing site, YouTube. However, similar to what happens in the real world; various comments regarding the performance of Pencak Dor appear in the cyber world too. Using encoding-decoding concept from Stuart Hall, we try to unpack the complexity of the diverse comments appeared on YouTube regarding the practices. The result of this study suggested that topics appeared in the comments is not limited to the fight or the fighters. Interestingly, the topic is also about a debate and contestation between preserving the traditional sport and Islamic teachings. Having a root in Lirboyo Islamic Boarding School, Pencak Dor mixes violent culture and religious teachings. The diverse opinions that emerge on YouTube instead affirm that a code that an encoder sends is not necessarily decoded exactly the same as the encoder wants.