Claim Missing Document
Check
Articles

Found 2 Documents
Search

STUDI TENTANG BUSANA PENGANTIN MELAYU JAMBI DI KECEMATAN KOTA BARU KOTA JAMBI Sari, Desy Permata; Ramainas, Ramainas; Yuliarma, Yuliarma
Journal of Home Economics and Tourism Vol 8, No 1 (2015): Periode Maret 2015
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (751.097 KB)

Abstract

This study aimed to describe the Jambi Malay wedding dress at New TownDistrict of the city of Jambi, which include 1) Fashion Design and 2) Proceduresfor usage. The method used in this research is descriptive qualitative method. Thetechnique of collecting document through observation, interviews anddocumentation. Instruments in which the researcher's own research. The results ofthe study include the Malay wedding dress design wedding dress Track Menwear, under wear sleeveless shirt, vest and pants made of satin, or velvet santungred, blue or yellow. Gloves made from songket songket red, belt / belt made ofcopper gilt and gold, Keris, slippers. Clothing bride wearing braces satin shirt red,blue or yellow, Songket made songket and red, made from pandanus folding bunhair and pandanus, Flower Flower cempako and shake made from copper gilt goldcolored, flower bunch of white fabric, flower potpourri made from white paper,green, yellow and red, chiffon scarf cinde green and yellow, red satin made Lotus,necklace Tread Jayo and necklace chain, Pending / belt, bracelet canoe, jaggedBracelet, Earrings and Bracelet flat tembago made from gold gilt, Slippers.Decoration on clothing to wear gold thread embroideries, sequins and beads. Theprocedure for starting the use of wear songket, wearing braces, wearing a lotus,papyrus and folding bun wearing a headdress (folding bun pandanus, pesangkon,and puncture bun), wear earrings, wear a necklace, wear pending and scarves,wear bracelets hand, wearing slippers and the men wear trousers, wear depth,songket wear gloves, wear peding and dagger, vest, wear gloves and daggersongket, wear track, wearing slippers.Keywords: Jambi Malay Wedding Dress
PENGARUH BAURAN PEMASARAN, PESTER POWER, dan HERITAGE TERHADAP KEPUTUSAN PEMBELIAN BISKUIT MEREK ROMA MALKIST Tehubijuluw, Florentina K.; Sari, Desy Permata
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstractAn outstanding marketing mix strategy is needed to assist the customers in buying decision-making process and finally will increase the organization sales and revenue. This study will analyze the effect of the variables of marketing mix (namely: product, price, promotion and place) combined with the pester power and heritage into the buying decision of Roma Malkist biscuit in Tangerang region. The non-probability sampling method is used in this study and 155 Roma Malkist biscuit consumers in Tangerang as the target respondents. All data will be analyzed using the multiple linear regression method. The result of the data analysis showed that product, price and heritage variables had significant effect in buying decision making. On the contrary, distribution, promotion and pester power variables didn’t have ssignificant effect into buying decision making. Keywords: marketing mix, pester power, heritage and buying decision-making.