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Wiryanti B.U., Sri
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IKLAN DAN HIPER-REALITAS PEREMPUAN Wiryanti B.U., Sri
Nirmana Vol 6, No 2 (2004): JULY 2004
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.823 KB) | DOI: 10.9744/nirmana.6.2.

Abstract

Advertisment is a hiperrealistic reality discourse. Imaging in advertisement always related with aesthetic creativity%2C wich is subject to reality but not reality itself. Advertisement always image woman can be look more pretty%2C sexy woman look sexiest. Abstract in Bahasa Indonesia : Iklan merupakan wacana realitas yang hiperrealistik. Pencitraan dalam iklan tidak lepas dari kreativitas estetik%2C mengacu pada realitas tetapi bukan realitas itu sendiri. Dalam hal ini citra perempuan cantik dapat lebih cantik%2C perempuan seksi lebih seksi. reality%2C hipereality%2C image.
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