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Hoax management of presidential staff office: An example of government public relations strategies Saidah, Musfiah; Rusfian, Effy Zalfiana
Jurnal Studi Komunikasi Vol 4, No 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i1.1769

Abstract

Hoax management is a significant factor in maintaining government stability. Public Relations is necessary to respond and manage current developing issues, especially during the current era of information. Public satisfaction is dependant on how the government manages issues and ultimately increase public trust. This research employed the qualitative approach, i.e., case study research method, which describes researches carried out intensively in great detail and depth. The data were collected through unstructured observations, interviews, and documentation. This research investigated the Communication Excellence Theory proposed by Grunig and Hunt, which illustrate the symbolic processes of understanding human behaviour within an organisation. This research also studied how the concept of public relations strategies is implemented in solving the cases mentioned in this study. The results of the analysis found that, for the Presidential Staff Office, social media was essential in establishing an effective government public relations as well as to manage public issues.
The Effect of Packaging Design on Impulsive Buying Cahyorini, Astri; Rusfian, Effy Zalfiana
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

he packaging design’s important role as a means of marketing communication is growing. This research examines the effect of Monggo size 40 grams’ packaging design on impulsive buying in South Jakarta and also examines which one among the dimensions in packaging design (graphic design, structure design, and product information) has the biggest effect on impulsive buying. This research uses the quantitative approach to explain the connection between the two variables. The data was collected through questionnaires filled out by impulsive buyers of Monggo size 40 grams in South Jakarta. A total of 100 respondents are examined using the purposive sampling technique. The result of the research shows that the packaging design affects impulsive buying at a rate of 38.0% and the packaging design dimension that results in impulsive buying is graphic design. We may conclude that Monggo’s management needs to review the brand’s packaging design. As the management is yet to utilize other communicating tools such as advertisements to support marketing communication, the packaging design becomes more crucial in boosting sales. The research also finds that customers have a great liking for the brand name ‘Monggo’, as it is a very distinctly traditional name that is not only appealing but also noticeable among the current brands
Hoax management of presidential staff office: An example of government public relations strategies Saidah, Musfiah; Rusfian, Effy Zalfiana
Jurnal Studi Komunikasi Vol. 4 No. 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i1.1769

Abstract

Hoax management is a significant factor in maintaining government stability. Public Relations is necessary to respond and manage current developing issues, especially during the current era of information. Public satisfaction is dependant on how the government manages issues and ultimately increase public trust. This research employed the qualitative approach, i.e., case study research method, which describes researches carried out intensively in great detail and depth. The data were collected through unstructured observations, interviews, and documentation. This research investigated the Communication Excellence Theory proposed by Grunig and Hunt, which illustrate the symbolic processes of understanding human behaviour within an organisation. This research also studied how the concept of public relations strategies is implemented in solving the cases mentioned in this study. The results of the analysis found that, for the Presidential Staff Office, social media was essential in establishing an effective government public relations as well as to manage public issues.