Baihaqi, Wiga Maulana
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Journal : Paradigma

Penerapan Teknik Clustering Sebagai Strategi Pemasaran pada Penjualan Buku Di Tokopedia dan Shopee Baihaqi, Wiga Maulana; Indartono, Kuat; Banat, Syifaul
Paradigma - Jurnal Komputer dan Informatika Vol 21, No 2 (2019): Periode September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.82 KB) | DOI: 10.31294/p.v21i2.6149

Abstract

Pustaka Aysha is one of the online bookstores in Shopee and Tokopedia. Shopee and Tokopedia are online shopping sites that are top ranked in Indonesia. The amount of competition that exists between stores so that requires a marketing strategy. This research uses clustering techniques in data mining marketing strategies. Clustereing is one technique in data mining to find data sets that have similarities with other data or data dissimilarity with others. The clustering process is carried out using k-means and k-medoids on the sales transaction data of the Pustaka Aysha bookstore in Shopee and Tokopedia on March 2019 and consists of each of the 488 data divided into 3 clusters namely the first cluster for the most product in demand, the second cluster for products that are quite popular and the third cluster for products that are of little interest. Both of these algorithms will be clustered evaluation to find out which algorithm has better performance in this research, the evaluation process is carried out using davies bouldin index to maximize inter cluster distance and minimize intra cluster distance, so the results obtained that the k-medoids algorithm have performance better than k-means.