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All Journal MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Jurnal InterAct Communication Sphere Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal SOLMA Journal of Dedicators Community Jurnal Sosial Humaniora IKRA-ITH ABDIMAS LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Infrastruktur Jurnal Pengabdian Kepada Masyarakat (Mediteg) Indonesian Journal for Social Responsibility International Journal of Geotourism Science and Developmen
Eli Jamilah Mihardja
Bakrie University
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Media Convergence as Universities’ Attraction: Study of the Use of E-Learning as a Marketing Communications Strategy of Private Higher Education Institution in Indonesia Siti Komsiah; Eli Jamilah Mihardja; Dian Harmaningsih
Communication Sphere Vol 1, No 1 (2015): November
Publisher : Communication Sphere

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Abstract

ABSTRACTThe competition between higher education institutions in attracting prospective studentsincreased today. Each educational institution improve educational facilities and infrastructurefacilities, improvement of the curriculum, the quality of human resources, collaborate withoutside agencies, and emphasis the cost of education. The increase in the facility includes theapplication of e learning on the course. E learning application provides convenience andflexibility in teaching and learning activities. This paper is a presentation on marketingcommunications strategies using e learning in the lecture as an attraction for students,consumers of higher education institutions.This research using survey method of students and then depth interviews withmanagers of private universities whose implementing e learning programs in Indonesia. At thetime of this paper was written, research was already held in Jakarta (representing the westernregion), Denpasar (representing the middle region), and will soon be carried out in Makassar(representing the eastern region of Indonesia).Our preliminary study, in Jakarta and Denpasar resulted in findings that e learning canbe partially marketing communications strategies for Private Higher Education Institution. Thatis, the application of e learning as a teaching and learning method improve the Private HigherEducation Institution opportunity to be selected as a college by students. The findings of thisstudy academically useful as a reference for similar studies in the future. As a practical manner,the findings of this study are expected to be a recommendation for the management of otherprivate universities in shaping the marketing strategy of the institution.Keywords: E learning, Marketing Communication Strategy, Private Higher Education Institution
WILAYAH YANG BERUBAH: Transformasi Hunian dengan Perspektif Spasial dan Tatanan Budaya Sebagai Potensi Destination Branding Kota Tua Ampenan Mataram Mihardja, Eli Jamilah; Ihsan, Mohammad; Adriati, Fatin
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1938

Abstract

Identification of changes in the culture of society in the Kota Tua Ampenan Mataram (the Old Town of Ampenan) is expected to be able to influence the emergence of residential transformation so that destination branding strategies can be developed. This research combines the heritage engineering approach in guiding the destination branding strategy. Using data collection methods through field observations and interviews with community leaders, elders, and the community, findings showed that the heritage engineering approach resulted in a recommendation that the Kota Tua Ampenan could be developed into a specific residential area and become a city identity. Therefore, it is necessary to develop cultural changes in the local community, such as changes in mindset, perspective, community behavior, and agreements between communities. This is important to develop Kota Tua Ampenan as the flagship destination of Mataram, NTB. To cite this article (7th APA style): Mihardja, E. J., Ihsan, M. & Adriati, F. (2019). Wilayah yang Berubah: Transformasi Hunian dengan Perspektif Spasial dan Tatanan Budaya sebagai Potensi Destination Branding Kota Tua Ampenan Mataram [Residential Transformation with Spatial and Cultural Perspectives as Destination Branding Potential]. Journal Communication Spectrum, 9(1), 67-78. http://dx.doi.org/10.36782/jcs.v9i1.1938
Penerapan Teori Difusi Inovasi Dalam Community Engagement : Kisah Pengolahan Limbah Rajungan Dari Indramayu Eli Jamilah Mihardja
Journal of Dedicators Community Vol 6, No 2 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v6i2.2030

Abstract

Strategi penyampaian pesan diperlukan dalam kegiatan pengabdian kepada masyarakat sehingga mencapai tujuan yang ditetapkan. Pada kegiatan program kemitraan bagi masyarakat (PkM) Universitas Bakrie dalam pembuatan kitin dan kitosan skala laboratorium dari limbah cangkang rajungan, proses dan hasil kegiatan tersebut ditelaah dan dianalisis dengan menggunakan teori-teori dalam bidang ilmu Komunikasi, khususnya Teori Difusi Inovasi. Hasil kajian ini diharapkan dapat menjadi rekomendasi dan refleksi bagi para pelaksana Program PkM lainnya untuk memahami strategi yang efektif dan efisien dalam mensosialisasikan inovasi kepada masyarakat
Samarinda City Branding through Tourism Communication of Dayak Village in Pampang Tuti Widiastuti; Eli Jamilah Mihardja; Prima Mulyasari Agustini
MediaTor (Jurnal Komunikasi) Vol 13, No 1 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i1.5654

Abstract

The Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strategy of Samarinda city branding. The symbolic of interaction perspective is used to analyze the use of cultural symbols in the imaging of a city. The research method used is descriptive qualitative. Data are collected from interviews with various informants from the government, community leaders, and traditional leaders. Finding of the research indicated that the performing arts is used as a resource in tourism development with a cultural perspective. Cultural symbols in the performing arts can be a means of symbolic interaction of the Dayak culture in Pampang among the community, domestic and foreign tourists who come to this village. This cultural performing can be an attraction of Samarinda City, which has minimal potential for a nature tourism. The utilization of regional cultural potential can be maximized by increasing support from formal and informal institutions to manage this potential to support the image of the city.
PERSEPSI PEMANGKU KEPENTINGAN MENGENAI POTENSI PARIWISATA SEBAGAI PEMEREKAN KOTA CIREBON Mihardja, Eli Jamilah; Rudianto, Dudi
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1812

Abstract

In an effort to form city branding, the first step is a survey of perceptions and expectations about a region either from the local community itself as well as outside parties who have relevance to the area. Cirebon has great tourism potential to be developed as citybranding, but still unknown chances. Therefore, this research is conducted on tourist visitors as one of stakeholder to know their perception about Cirebon tourism potential to be a city brand. As a result, visitor perception is positive so policy makers can develop it as a strategy to form citybranding of Cirebon Municipal City. To cite this article (7th APA style): Mihardja, E. J. & Rudianto, D. (2018). Persepsi Pemangku Kepentingan Mengenai Potensi Pariwisata Sebagai Pemerekan Kota Cirebon [Stakeholder’s Perception about Citybranding Potentials of Cirebon]. Journal Communication Spectrum, 8(1), 56-71. http://dx.doi.org/10.36782/jcs.v8i1.1812
ENVIRONMENTAL NEWS IN MEDIA: AS SOCIAL RESPONSIBILITY AND PRODUCTION COMMODITY Mihardja, Eli Jamilah; Azmawati, Azman Azwan; Kurnia, Ari
Jurnal InterAct Vol 7, No 1 (2018): InterAct, Journal on Communication
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

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Abstract

Previous studies have suggested that mass media plays a role in raising public awareness on environmental issues (Jurin, 2010), disseminating information to the community (Campbell, 1999) and educating the public on environmental issues. Media is also an important translator of scientific information and policy for audience (Boykoff, 2009). However, there are many barriers to the media to do those, especially in Indonesia (Mihardja, 2017). This paper describes the production process of environmental stories in Indonesia's mainstream media as well as various factors that influencing this process. The description is reviewed with a discussion of Media Theory to understand the challenges and opportunities faced by the media to carry out its role to participate in efforts to maintane the quality of the environment.
ENVIRONMENTAL NEWS IN MEDIA: AS SOCIAL RESPONSIBILITY AND PRODUCTION COMMODITY Eli Jamilah Mihardja; Azman Azwan Azmawati; Ari Kurnia
Jurnal InterAct Vol 7, No 1 (2018): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.495 KB) | DOI: 10.36388/ia.v7i1.1407

Abstract

Previous studies have suggested that mass media plays a role in raising public awareness on environmental issues (Jurin, 2010), disseminating information to the community (Campbell, 1999) and educating the public on environmental issues. Media is also an important translator of scientific information and policy for audience (Boykoff, 2009). However, there are many barriers to the media to do those, especially in Indonesia (Mihardja, 2017). This paper describes the production process of environmental stories in Indonesia's mainstream media as well as various factors that influencing this process. The description is reviewed with a discussion of Media Theory to understand the challenges and opportunities faced by the media to carry out its role to participate in efforts to maintane the quality of the environment.
PENDAMPINGAN REMAJA DI KABUPATEN KUNINGAN JAWA BARAT DALAM PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI PELESTARIAN BUDAYA Murtanti Putri, Dianingtyas; Jamilah Mihardja, Eli; Mulyasari Agustini, Prima
Indonesian Journal of Social Responsibility Vol. 1 No. 02 (2019): December 2019
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v1i02.13

Abstract

Masuknya era 4.0 sekarang ini atau dikenal sebagai era disrupsi yang mengharuskan beragam aspek untuk maju dan dapat mengikuti perkembangan kemajuan teknologi. Dibutuhkan inovasi, problem solving, dan kreatif untuk menghadapi era disrupsi ini. Salah satu aspeknya adalah promosi kebudayaan Indonesia sebagai identitas diri bangsa yang masih terbatas menggunakan beragam media konvensional, dimana harus segera dirubah. Media jejaring sosial merupakan sarana yang efektif untuk mempromosikan beragam budaya nusantara, pengguna muda mendominasi pengguna internet di Indonesia, terutama media jejaring sosial. Pada program pengabdian masyarakat kali ini, memberikan pemahaman berupa penyuluhan secara mendalam mengenai identitas dan pelestarian nilai budaya lokal, dilanjutkan dengan pelatihan penggunaan media sosial, khususnya Instagram untuk meningkatkan kesadaran remaja milenial dan Gen Z akan pelestarian budaya lokal yang mereka miliki. Adanya pelatihan dan penyuluhan penggunaan media sosial sebagai pelestarian budaya lokal yakni Kuningan, Jawa Barat melalui promosi budaya lokal dengan Instagram sebagai medianya, diharapkan setelah mengikuti pelatihan mereka mampu mengimplementasikan Instagram sebagai sarana promosi budaya lokal Kuningan.
Knowledge Configuration about Ciletuh UNESCO Global Geopark in Mass Media Eli Jamilah Mihardja; Prima Mulyasari Agustini; Guson P Kuntarto
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.428

Abstract

This study intends to describe the discourse of the geopark in Indonesia in the Indonesian media. Media coverage is a form of knowledge in society, including about geopark in the context of sustainable regional development. Data was obtained based on analysis of media content (local and national) during 2019 and analyzed. by using sociology knowledge approach of discourse. As a result, the mass media, as a source of knowledge in society, should be able to play a greater role in providing understanding to audiences about the geopark and aspects of sustainable regional development.
PERAN IBU DALAM BERKOMUNIKASI DAN PENGELOLAAN KEUANGAN RUMAH TANGGA Lucyanda, Jurica; Jamilah Mihardja , Eli; Budi Priyanto, Adi
Indonesian Journal of Social Responsibility Vol. 2 No. 1 (2020): Juni 2020
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v2i1.22

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan penjelasan dan pemahaman terkait dengan peran ibu rumah tangga sebagai manajer keluarga dalam berkomunikasi dan pengelolaan keuangan didalam keluarga. Tujuan kegiatan ini secara khusus adalah agar ibu-ibu di Desa Kejapanan Kecamatan Gempol, Kabupaten Pasuruan Jawa Timur dapat menerapkan komunikasi keluarga secara efektif dan terampil dalam mengelola keuangan dan membuat laporan keuangan sederhana. Mitra kegiatan pengabdian kepada masyarakat ini adalah ibu-ibu rumah tangga (kelompok perempuan) di Desa Kejapanan, kecamatan Gempol, Kabupaten Pasuruan Jawa Timur. Metode yang digunakan dalam kegiatan ini adalah pemaparan materi terkait dengan bagaimana komunikasi yang baik dengan keluarga dan pengelolaan keuangan rumah tangga dan dilanjutkan dengan diskusi/tanya jawab. Peserta ibu rumah tangga yang mengikuti kegiatan ini sebanyak 20 orang. Pelaksanaan kegiatan ini memberikan pemahaman dan memotivasi ibu rumah tangga untuk melakukan komunikasi yang baik untuk membangun kedekatan anggota keluarga dan melakukan pencatatan keuangan sederhana sebagai sarana untuk mengendalikan keuangan keluarga. Hal ini ditunjukkan dari antusiasnya ibu rumah tangga dalam diskusi dan bertanya terkait dengan pengelolaan keuangan rumah tangga. Kegiatan pengabdian ini diharapkan menjadi kegiatan lanjutan untuk dijadikan desa binaan Universitas Bakrie untuk memulai bisnis kecil dalam rangka untuk meningkatkan pendapatan rumah tangga sesuai dengan kondisi yang ada di daerah mereka.
Co-Authors Agustini, Prima Mulyasari Amer Qasem Andini Khansa Aqil Azizi Ari Kurnia Arif Mulizar Azman Azwan Azmawati Azmawati, Azman Azwan Budi Priyanto, Adi Budi Priyanto, Adi Dadang Rachmat Puja Denisa Azura Dian Harmaningsih Diki Surya Irawan Dudi Rudianto Fatin Adriati Feni Fasta Guson P Kuntarto Holila Hatta Jurica Lucyanda Kurnia, Ari M. Didih Mirsa Diah Novianti Mohammad Ihsan Mulyasari Agustini, Prima Murtanti Putri, Dianingtyas Rizki Briandana Sirin Fairus Siti Komsiah Sofia W Alisjahbana Togu Pardede Tri Susanto Tuti Widiastuti