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All Journal JDM (Jurnal Dinamika Manajemen) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Teuku Fajar Akbar
School Of Business And Economics, Department Of Business, Universitas Prasetiya Mulya Jl. RA. Kartini (TB Simatupang), West Cilandak, East Jakarta 12430
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Entrepreneurship Preference among University Students: an Evidence of Entrepreneurship Education Program Purusottama, Ambara; Akbar, Teuku Fajar
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.21066

Abstract

This study aims to answer the effectiveness of EEP toward entrepreneurial preference in Indonesia. Entrepreneurship Education Program (EEP) has become one of the main instruments of growth of many governments around the world, including the Indonesian government. Nevertheless, polemics and debates have arisen in Indonesia regarding its implementation effectiveness. Through this study, we also emphasize the utilization of family (parents’) work background to understand the effectiveness of EEP further.  Surveys among university students were conducted in this research, particularly to those who were exposed to EEP during their studies. By using the Theory of Planned Behavior (TPB), the findings conveyed that EEP is indeed effective and in line with students’ entrepreneurial preferences. Of the three factors, only subjective norms have a contradicting relationship. Similar results occur using family work background, i.e., families with entrepreneurial-work backgrounds and families who do not have an entrepreneurial-work background. This research contributes to the behavioral theory, particularly in mitigating EEP polemics among researchers and practitioners, as well as assess the effectiveness of EEP.
An Entrepreneurship Education Model for Promoting Students’ Entrepreneurial Intentions: The Case of Indonesian Higher Education Ambara Purusottama; Teuku Fajar Akbar
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 2 (2019): IJBE, Vol. 5 No. 2, May 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.2.138

Abstract

This study aimed to provide an understanding and evaluating the implementation of entrepreneurship education as a mandatory program in Indonesia. The study emphasizes the measurement of the effectiveness of different entrepreneurship education programs in higher education implementation, intracurricular and cocurricular programs. The study used the Theory of Planned Behavior (TPB) to measure students’ entrepreneurial intentions. The objects of the research were students who participated in the entrepreneurship programs. The study used quantitative approach and purposive sampling as the sampling technique. The survey resulted in 304 valid respondents from ten universities in Indonesia. The findings showed that intracurricular-based entrepreneurship education was unable to give a significant emphasis on students’ entrepreneurial intention. In contrast, cocurricular-based entrepreneurship education was able to give a significant emphasis on students’ entrepreneurial intention and emphasized on attitude as a single factor.Keywords: entrepreneurship education, theory of planned behavior, intracurricular, cocurricular, entrepreneurial intention
Optimalisasi Pasar Keripik Pisang Melalui Re-Branding untuk Mengembangkan Bisnis “Keripik Pisang NEVY” Jodi Halim*; Hanum Nurhaliza; Leoni Belinda; Jonathan Sivali; Haekal Roja; Alyssa Geraldine; Jordan Stephenson; Teuku Fajar Akbar
Journal Pemberdayaan Masyarakat Indonesia Vol 1 No 1 (2019): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.731 KB) | DOI: 10.21632/jpmi.1.1.140-155

Abstract

Rebranding is the way used by companies for developing, from the small size upto sustain company. We do this research to know how to optimize banana chips market belongs to NEVY’s banana chips business. The result of this research is using for exploration purpose that is finding newknowledge, and to be reference for college student to developing a business especially in Cianjur. In branding we use a few words such as brand brand identity, brand image, brand personality, brand positioning, brand element, that stand for this rebranding process. A lot of steps which is conducted to do this method, the most seen factor are the transformation of brand element that starts from name, logo, and packaging. Social media is also an important thing to do pasaring to reach wider audience. According to this research, the result is rebranding fitted the most to do, because there is fundamental transformation. Starts from target market, brand personality,and sales. This analysis gave a good result such as increasing sales until 200% from recent sales. The way we sell is not only by preorder but from organic selling as well.
Co-Authors Alyssa Geraldine Ambara Purusottama Haekal Roja Hanum Nurhaliza Jodi Halim* Jonathan Sivali Jordan Stephenson Leoni Belinda