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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan
Jayanti, Elda
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Economics, Econometrics & Finance Education

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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS PELANGGAN PADA PRODUK KECANTIKAN MEREK MAKE OVER DI KOTA PEKANBARU Jayanti, Elda; Samsir, Samsir; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2018): Wisuda Februari 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research is done on Beauty Products Brand Make Over in Pekanbaru City. With the aim to know and analyze the influence of product quality and brand image to customer satisfaction and customer loyalty On beauty products make over brand In Pekanbaru City. Where in this study population is women who have age 20 to 49 years who is domiciled in Pekanbaru City Riau Province. The sample used in this research is 104 customer and data processing using path analysis method. Based on the results of the test if the data by using the path analysis can be taken several conclusions are: there is a significant influence between product quality variables on customer satisfaction, there is a significant influence between brand image variable to customer satisfaction, there is a significant influence between product quality variables on customer loyalty , there is significant influence between variable of brand image to customer satisfaction, there is significant influence between customer satisfaction variable to customer loyalty, there is significant influence between product quality variable to customer loyalty through customer satisfaction, and there is no significant influence between variable of brand image to customer loyalty through customer satisfaction.Keyword: Product Quality, Brand Image, Satisfaction and Loyalty
PENGGUNAAN MEDIA PERMAINAN KARTU DOMINO UNTUK MENINGKATKAN PRESTASI BELAJAR SISWA PADA POKOK BAHASAN REAKSI REDUKSI OKSIDASI DI KELAS X SMA NEGERI 10 PEKANBARU Jayanti, Elda; Azmi, Johni; ', Erviyenni
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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Abstract: The research about the use of domino card game media has been conducted in SMA Negeri 10 Pekanbaru. The purpose of this research is to improve the student achievement on the subject oxsidation reduction reaction in class X SMA Negeri 10 Pekanbaru. The type of this research is experimental research with experiment design randomized control group pretest-posttest. Sample of the research consisted of two classes, a class X.3 as an experimental class (use domino card game media) and class X.2 as the control class (without domino card game media). T-test was used as analysis technique. Based on the data analysis obtained t > t table i.e 3,24>1.66, so it can be concluded that use domino card game can improve the student achievement on the subject of oxidation reduction reactions in class X SMA Negeri 10 Pekanbaru up to 10,45%.Keywords: Learning Achievement, Domino Card Game
Co-Authors ', Erviyenni Johni Azmi Samsir Samsir, Samsir Tengku Firli Musfar