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All Journal The Indonesian Journal of Business Administration Kajian Linguistik dan Sastra Jurnal Pertanian Agros
Firmansyah, Erick
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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INTERPERSONAL ANALYSIS OF DONALD TRUMP’S EMOTIONAL LANGUAGE Firmansyah, Erick
Kajian Linguistik dan Sastra Vol 4, No 1 (2019)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.024 KB) | DOI: 10.23917/kls.v4i1.8380

Abstract

The victory of Donald Trump in 2016 US Presidential Election marks the rise of Post-truth era at which objective truth is less important than the emotional truth. This paper analyses interpersonal metafunction of his emotional languages in his campaign speeches. The data are obtained from his speech transcripts. The emotion involves fear, warmth, and humour. They are detected using theory of prototype scenario developed by Wierzbicka (1992) and is analyzed using the perspective of Halliday and Matthiessen?s Systemic Functional Linguistics (SFL) (2004). The analysis focuses on Mood, Modality, and Appraisal Technique. The finding shows the use of all Mood system to convince his audiences, the dominant use of modal item will as median value of obligation, and various use of repetition technique.
Proposed strategy through product rejuvenation in order for Post-it® 3”x3” classic color notes to increase performance in a competitive market Firmansyah, Erick; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Post-it® has been operating in Indonesia since 2003 with its office in Jakarta and its manufacturing warehouse in Tambun, Bekasi. Its core product is consumer product within the stationery industry, producing a well-known worldwide product, one of them are Post-it® sticky notes.  From 2012 up until 2016 is considered as a challenging year for Post-it® Indonesia where Indonesia’s economic slowdown and the increasing of import duty have caused its 3”x3” classic color notes sales to decline. Therefore the objectives of this research is to find the right business strategy for the company and to develop a strategic initiatives to help implement the business strategy. After analyzing the internal as well as the external environment of the company through interviews with the customers to define the customers buying criteria and the representatives of outlets where the product is sold, eventually the root causes of this problem were found and they are: lack of thorough knowledge on the customers, intense price competition from other lower priced competitors, technological threat from the digital version of sticky notes, and the increasing of importing duty. Solving these problems will potentially resolve the main problem. A good business strategy must be formulated by the company in order to solve these problems. Having conducted a thorough business strategy formulation, four alternatives strategies were generated and all the four strategies are expanding business coverage, rejuvenating existing packaging to a new smaller-sized packaging, creating a creativity application for smartphones to support the usage of sticky notes, and lastly create a collaboration between complementary brands to support each other as well as adding more value to the product. The implementation of these four strategies is conducted within short-term and long-term plan with continuous evaluation.Key words: business strategy, Post-it, sticky notes, 3M, stationery
PEMBANGUNAN SISTEM REKOMENDASI PEMUPUKAN BERBASIS WEB BAGI PERKEBUNAN KELAPA SAWIT RAKYAT Firmansyah, Erick; Dewi, Shinta Ihtamma; Umami, Arif
Agros Journal of Agriculture Science Vol 23, No 1 (2021): Edsi Januari
Publisher : Faculty of Agriculture, Janabadra University

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Kelapa sawit merupakan tanaman perennial yang membutuhkan ketercukupan nutrisi sepanjang tahun. Penyediaan nutrisi tanaman melalui pemupukan harus sesuai dengan kebutuhan spesifik kelapa sawit. Pengetahuan tentang jenis pupuk, perhitungan dosis, dan penaksiran karakteristik iklim sangat mempengaruhi efektivitas dan efisiensi pemupukan. Penentuan rekomendasi pemupukan melalui analisis tanah dan daun seringkali tidak dapat dilakukan oleh petani akibat faktor biaya dan pengetahuan yang terbatas. Penentuan jenis, dosis, dan waktu pemupukan ditentukan oleh factor internal dan eksternal tanaman. Pembangunan sistem rekomendasi melibatkan 3 domain pengetahuan pemupukan kelapa sawit, yaitu domain tanah, tanaman, dan iklim. Perhitungan kebutuhan nutrisi didasarkan pada defisit antara unsur pemasok dan unsur penghilang nutrisi pada agroekosistem kelapa sawit. Langkah penentuan dosis pupuk diawali dari perhitungan defisit nutrisi, identifikasi jenis pupuk penyuplai nutrisi, penentuan aturan matematis, dan penentuan waktu pemupukan berdasarkan data iklim. Sistem rekomendasi pemupukan kelapa sawit ditampilkan dengan format antarmuka berupa website (http://smartferti.com/).
Co-Authors Arif - Umami Dewi, Shinta Ihtamma Mohamad Toha