Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Jurnal Studi Komunikasi SENTRALISASI Majalah Ekonomi
Alam, Wira Yudha
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The political communication style of ridwan kamil in west java spatial news Alam, Wira Yudha; Marijan, Kacung; Aminah, Siti
Jurnal Studi Komunikasi Vol 3, No 3 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.032 KB) | DOI: 10.25139/jsk.v3i3.1875

Abstract

This research is aimed to understand the political communication style of Ridwan Kamil as the governor of West Java province towards the urban spatial planning in West Java. This research utilises van Dijk's critical discourse analysis method because it is considered to be a clear method in the process of data analysing. Sources of this research will be gathered from spatial planning-related three online news (tempo.co, inilahkoran.com, pikiranrakyat.com) from September 2018 to July 2019. This research discovers that Ridwan Kamil has an equalitarian style, which he able to digest the situation with his two-way communication and idea acceptance.
The Influence Of Brand Ambasador And Instagram Advertising On Zoya Cosemtic Product Purchase Decisions (Case Study On Follower Instagram @Zoyacosmetics) Dyatmika, Sutama Wisnu; Viviani, Mertha; Alam, Wira Yudha
SENTRALISASI Vol 10, No 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1322

Abstract

A brand is an inanimate object so that a living being is needed to represent it, on the basis of this, the brand is associated in the form of a brand ambassador (BA). BA is often massively published on the social media platform Instagram and the majority of brands use paid partnerships with Instagram. This pattern of influence will be interesting if it is associated with product purchase decisions with zoya cosmetic objects.This study aims to analyze the influence of Brand Ambassador and Instagram Ads on purchasing decisions for Zoya cosmetic products (Case study on @zoyacosmetics Instagram follower). This study uses quantitative methods, and uses a sample of 115 respondents. To test the results of the questionnaires, the researchers used a validity test with a significance result of 5% or 0.005 and a reliability test with a Cronbach alpha result of 0.968 for brand ambassadors, 0.964 for Instagram ads, and 0.895 for purchasing decisions. belong to this study there are results from hypothesis testing with a significance value of 0.000. From the results that have been obtained, it shows that BA and Instagram ads have a significant and positive effect simultaneously on purchasing decisions for Zoya cosmetic products.
The political communication style of ridwan kamil in west java spatial news Alam, Wira Yudha; Marijan, Kacung; Aminah, Siti
Jurnal Studi Komunikasi Vol. 3 No. 3 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i3.1875

Abstract

This research is aimed to understand the political communication style of Ridwan Kamil as the governor of West Java province towards the urban spatial planning in West Java. This research utilises van Dijk's critical discourse analysis method because it is considered to be a clear method in the process of data analysing. Sources of this research will be gathered from spatial planning-related three online news (tempo.co, inilahkoran.com, pikiranrakyat.com) from September 2018 to July 2019. This research discovers that Ridwan Kamil has an equalitarian style, which he able to digest the situation with his two-way communication and idea acceptance.
ANALISA PENGARUH KEPEMIMPINAN PUBLIK DAN MASYARAKAT PROGRESIF DALAM PELAKSANAAN INOVASI PELAYANAN PUBLIK DI KELURAHAN DUKUH MENANGGAL KOTA SURABAYA wibowo, tony susilo; alam, wira yudha
Majalah Ekonomi Vol 22 No 2 (2017): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemerintah dituntut untuk kreatif dan inovatif dalam bidang pelayanan publik agar pelayanan tersebut semakin memuaskan. Upaya tersebut dapat dimunculkan pada berbagai macam praktik baik (good practice) dan inovasi penyelenggaraan pemerintahan dan pelayanan publik yang berperan penting dalam mendorong terselenggaranya tata pemerintahan dan pelayanan publik di daerah yang lebih baik. Penelitian ini bertujuan untuk mencari pengaruh baik secara simultan maupun parsial antara variabel kepemimpinan publik dan masyarakat progresif terhadap inovasi pelayanan publik di Kelurahan Dukuh Menanggal Kota Surabaya. Analisis data dilakukan menggunakan uji regresi dengan sample sejumlah 61 orang, yaitu masyarakat yang menggunakan fasilitas layanan publik Kelurahan Dukuh Menanggal. Hasil dari penelitian ini adalah terdapat pengaruh yang signifikan baik secara parsial maupun simultan variabel kepemimpinan publik dan masyarakat progresif terhadap inovasi layanan publik dengan nilai Fhitung sebesar 90,611 dengan taraf signifikansi sebesar 0,000. Dengan demikian taraf signifikansi 0,000 kurang dari 0,05 maka hipotesis pertama menyatakan “Terdapat pengaruh signifikan antara Kepemimpinan Publik dan Masyarakat Progresif terhadap Inovasi dan Pelayanan Publik” dinyatakan diterima dan mempunyai pengaruh sebesar 74,9%. Hal tersebut dapat disimpulkan bahwa inovasi pelayanan publik dapat berawal dari kepemimpinan dan masyarakat yang progresif serta aktif dalam membantu pemerintahan.
Co-Authors Dyatmika, Sutama Wisnu Kacung Marijan, Kacung Siti Aminah Tony Susilo Wibowo Viviani, Mertha