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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Kedokteran dan Kesehatan : Publikasi Ilmiah Fakultas Kedokteran Universitas Sriwijaya Journal of Management and Business Review JURNAL MANAJEMEN MOTIVASI Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Zakaria Wahab
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Neuroscience Public Health Social Sciences

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Journal : Jurnal Manajemen

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PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN PENGUNJUNG SERTA DAMPAKNYA PADA KEPUTUSAN PERPANJANGAN SEWA PENYEWA KIOS DI PALEMBANG SQUARE MALL (PS MALL) Agustina Hanafi; Zakaria Wahab
Jurnal Manajemen Vol. 20 No. 3 (2016): October 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v20i3.20

Abstract

The aim of this research is to determine the influence of integrated marketing communication to visitor’s purchasing decisions and their impact on tenant’s decisions for renewing contract in Palembang Square Mall. The research was conducted by distributing questionnaires to 135 visitors of PS Mall and 101 tenant leases at PS Mall. This research is using Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results indicate that integrated marketing communication of PS  Mall significantly influence the purchasing decision of visitors but has no significant effect on tenant's decision for renewing contract. The results also indicate that visitor's purchase decision also has no significant influence to tenant’s decision for renewing contract in Palembang Square Mall.
Co-Authors Achmad Widad Agustina Hanafi Bayu Hardiono Cut Anggi Sari Dessy Yunita Fenny Fathiyah M. Bastian V. Pradana Muchsin Saggaff Shihab Muhammad Fajar Wiko Muji Gunarto Mujiyati Mujiyati Putri, Yuni Adinda Sulastri Vieronica Varbi Sununianti