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All Journal Arty Jurnal Seni Rupa Visualita : Jurnal Online Desain Komunikasi Visual
Patriansah, Mukhsin
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POSTER ANALYSIS OF PUBLIC SERVICES ADVERTISING BY SEPDIANTO SAPUTRA: STUDY OF SAUSSURE SEMIOTICS Patriansah, Mukhsin
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

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Abstract

The visual appearance contained in a poster has a certain meaning and meaning that it wants to convey to the wider community. Therefore, posters are only limited to media, what is no less important in a poster is the message that is informed. The message conveyed is in the form of visual signs that are used to present a specific purpose and purpose that is useful for mobilizing community solidarity in dealing with a social problem. The visual signs presented in a public advertisement service poster, for example, are very interesting to be traced, dissected and then analyzed using a semiotic approach. Semiotics is a scientific discipline that studies sign systems and how the system works. The sign system that will be dissected and analyzed in this paper is a sign system presented in the form of a public service advertisement poster with the theme "Stop Domestic Violence" by Sepdianto Saputra
POSTER ANALYSIS OF PUBLIC SERVICES ADVERTISING BY SEPDIANTO SAPUTRA: STUDY OF SAUSSURE SEMIOTICS Patriansah, Mukhsin
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The visual appearance contained in a poster has a certain meaning and meaning that it wants to convey to the wider community. Therefore, posters are only limited to media, what is no less important in a poster is the message that is informed. The message conveyed is in the form of visual signs that are used to present a specific purpose and purpose that is useful for mobilizing community solidarity in dealing with a social problem. The visual signs presented in a public advertisement service poster, for example, are very interesting to be traced, dissected and then analyzed using a semiotic approach. Semiotics is a scientific discipline that studies sign systems and how the system works. The sign system that will be dissected and analyzed in this paper is a sign system presented in the form of a public service advertisement poster with the theme "Stop Domestic Violence" by Sepdianto Saputra
TINJAUAN UNSUR VISUAL DESAIN POSTER IKLAN LAYANAN MASYARAKAT ‘YUK KURANGI SAMPAH PLASTIK MU’ Yulius, Yosef; Halim, Bobby; Patriansah, Mukhsin
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 2 (2022)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2017.4 KB) | DOI: 10.34010/visualita.v10i02.6345

Abstract

Poster sebagai sebuah media berfungsi untuk menyampaikan informasi kepada masyarakat luas dengan tujuan menumbuhkan kesadaran dan mampu mengubah prilaku masyarakat ke arah yang lebih baik untuk kepentingan bersama atau bersifat sosial. Kementerian Pariwisata Ekonomi Kreatif Republik Indonesia (Kemenparekraf RI ) ‘Yuk Kurangi Sampah Plastik Mu!’ dan tidak menutup kemungkinan dari hasil peninjauan terhadap unsur visual ditemukan suatu pemaknaan melalui pesan visual atau verbal yang diinformasikan. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Temuan utama dari penelitian ini menjelaskan bahwa Tujuan utama dari penelitian ini adalah meninjau aspek-aspek visual pada desain poster Iklan Layanan Masyarakat konsep ide dan gagasan merepresentasikan konsep didasari dengan kebiasaan membuang sampah sembarangan bagi para turisme lokal yang berkunjung ke tempat- tempat objek wisata. Secara umum, persoalan sampah sangat rumit dan sulit diatasi, hal ini dikarenakan kebiasaan masyarakat yang sering membuang sampah sembarangan. Maka dari itu, Kemenparekraf RI merancang sebuah poster Iklan Layanan Masyarakat yang unsur visualnya mampu environment sustainability). Berdasarkan tinjauan unsur visual poster ini sudah menerapkan prinsip-prinsip desain grafis yang baik, sehingga pesan dan informasi yang disampaikan mudah dimengerti.
Co-Authors Halim, Bobby Yulius, Yosef