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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN Yulasmi, Yulasmi
Jurnal Ekobistek Vol 3, No 2 (2014): Jurnal Ekobistek UPI "YPTK" Padang Oktober 2014
Publisher : Universitas Putra Indonesia YPTK Padang

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This research aim to determine the extent of the effect of product attributes on purchase decisions. The variables used in this study is the variable Brand (X1), Quality (X2), Packaging (X3) and the Purchase Decisions (Y). The research method used was descriptive analysis, validity, reliability, correlation, regression with data collection techniques through the distribution of questionnaires, interviews and literature study as well as data processing by using the tools of the program SPSS version 18.0.The result showed that the variable Brands (X1) has a regression coefficient (B) 0, 214 with a significant level of 0.000 <0.05, H0 is rejected, Ha accepted, meaning there is significant influence between variables brand purchase decision. Variable Quality (X2) has a regression coefficient (B) 0, 597 with a significant level of 0.000 <0.05, H0 is rejected, Ha accepted, meaning there is significant influence between the variable quality of the purchase decision. Variable Packaging (X3) has a regression coefficient (B) 0, 111 with significant levels of 0, 099> 0.05, H0 is accepted, Ha rejected a partial means there is no significant effect of the variable quality of the purchase decision. For the R value is equal to 0.869, which means there is a strong positive relationship between brands (X1), Quality (X2), and Packaging (X3) with Purchasing Decisions (Y) and the coefficient of determination or R-square is 0.755, which means that the contribution of the brand , quality and packaging of the Buying Decision (Y) equal to 75.5% or 24.5% influenced by other variables not included in the studied variables. Keywords: Attributes Product, Purchase Decision

ANALISIS PENGARUH ADVERTISING,PERSONAL SELLING DAN SALES PROMOTION PRODUK TERHADAP KEPUTUSAN PEMBELIAN Yulasmi, Yulasmi
Jurnal Ekobistek Vol 3, No 1 (2014): Jurnal Ekobistek UPI "YPTK" Padang
Publisher : Universitas Putra Indonesia YPTK Padang

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Abstract - This research aims to find out how big the influence of Advertising, Personal Selling, and the simultaneous and partial Sales Promotion of the purchase decision, using the method of collection of data that is in the form of a detailed questionnaire and analysis of the methods used was multiple linear regression analysis. Based on the Partial Test results (t test) test results of the regression coefficients obtained, Advertising has t count> t table (6,285> 1.98580), meaning that a significant difference between the buying decision Advertising. Personal Selling has t count> t table (3.311> 1.98580), meaning that a significant difference between Personal Selling the Buying Decision. Sales Promotion has t count> t table (5,536> 1.98580), meaning that a significant difference between Sales Promotion with Purchase Decision. Then based on the simultaneous test (Test F) can be known value Fhitung 206 787> f_tabel 2.70, meaning that the variable Advertising, Personal Selling, and Sales promotion significant effect jointly to variable purchase decision. And by testing the coefficient of determination (R2) value was 0.866. This shows that the percentage contribution of variable Advertising, Personal Selling, and Sales Promotion on Purchase Decision variable is equal to 86.6% and the remaining 13.4% is influenced by other variables not included in the variables studied. Key words : Advertising, Personal Selling, Sales Promotion and Purchases Decision

PENGARUH MOTIVASI, PENGAWASAN DAN BUDAYA KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN Yulasmi, Yulasmi
Jurnal Ekobistek Vol 4, No 2 (2015): Jurnal Ekobistek
Publisher : Universitas Putra Indonesia YPTK Padang

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AbstrakPenelitian ini bertujuan untuk mengetahui seberapa besar pengaruh motivasi,pengawasan dan budaya kerja secara simultan dan parsial terhadap produktivitas kerja. Metodepengumpulan data melalui survei dan mengedarkan kuisioner, dengan sampel 36 respondenkaryawan Bank Nagari Cabang Lubuk Alung. Metode analisis yang digunakan adalah analisadeskriptif, analisa korelasi dan analisa regresi.Hasil penelitian yang didapatkan berdasarkan Uji Parsial (Uji t) diperoleh : (a) terdapatpengaruh signifikan antara motivasi terhadap produktivitas kerja (Y) pada Bank Nagari CabangLubuk Alung. Dimana t hitung > t tabel (4,505 > 2,032) dengan tingkat siginifikan (0,00 <0,05). (b) Terdapat pengaruh signifikan antara pengawasan terhadap produktivitas kerja (Y)pada Bank Nagari Cabang Lubuk Alung. Dimana t hitung > t tabel (2,269 > 2,032) dengantingkat siginifikan (0,030 < 0,05), (c) Terdapat pengaruh signifikan antara budaya kerjaterhadap produktivitas kerja (Y) pada Bank Nagari Cabang Lubuk Alung. Dimana t hitung > ttabel (2,467 > 2,032) dengan tingkat siginifikan (0,019 < 0,05). Kemudian berdasarkan ujihipotesis secara simultan (Uji F) dapat diketahui dimana diperoleh F????n? 21.829> F???el 2,88dengan tingkat sigifikan 0,000 < 0,05. Maka penulis berkesimpulan bahwa motivasi,pengawasan dan budaya kerja berpengaruh signifikan terhadap produktivitas kerja. Danberdasarkan uji koefisien Determinasi (R2) nilainya adalah 0,672. Hal ini menunjukkan bahwabesarnya persentase kontribusi variabel motivasi, pengawasan, dan budaya kerja terhadapvariabel produktivitas kerja adalah sebesar 67,2% sisanya 32,8% dipengaruhi oleh variabel laindiluar penelitian ini.Akhirnya penulis menyarankan Bank Nagari Cabang Lubuk Alung diharapkan selalumencerminkan dasar atau latar belakang didirikannya Bank sesuai yang diamanahkan dalamakta pendirian, yaitu ; turut membangun kegiatan ekonomi yang kuat untuk meningkatkankesejahteraan masyarakat, dan dengan adanya pengawasan yang diberikan oleh Bank Nagaridiharapkan karyawan dapat termotivasi terhadap produktivitas kerja, sehingga dapatmeningkatkan kemajuan Bank Nagari tersebut.Kata kunci : Motivasi, Pengawasan dan Budaya Kerja.

PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI KONSUMEN PADA PONDOK IKAN BAKAR ARU-LUBEG PADANG Yulasmi, Yulasmi
Jurnal Ekobistek Vol 2, No 2 (2013): Jurnal Ekobistek UPI "YPTK" Padang
Publisher : Universitas Putra Indonesia YPTK Padang

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Abstract - Penelitian ini bertujuan untuk mengetahui Bauran Pemasaran secara parsial dan juga secara simultan berpengaruh terhadap peningkatan Minat Beli Konsumen Pada Pondok Ikan Bakar Aru-Lubeg Cabang Khatib Sulaiman Padang. Hasil penelitian Terdapat pengaruh yang signifikan dan positif antara Bauran pemasaran terhadap Minat Beli (Y), ditambahkan dengan koefisien determinasi nilai R square adalah sebesar 0,639 Besarnya nilai tersebut memberikan implikasi bahwa pengaruh variable bebas (X1,X2,X3,X4,X5,X6,X7) adalah sebesar 63,9% sedangkan sisanya 36,1% dipengaruhi oleh variable-variabel lain diluar penelitian ini. Dengan menggunakan analisis regresi berganda didapatkan, bahwa variabel Produk, Harga, Promosi, Tempat, Orang, Proses, dan Layanan Konsumen berpengaruh positif terhadap Minat Beli sebesar 0,639 atau 63,9% sehingga dapat ditampilkan dalam bentuk persamaan regresi Y = -0,988+0,245X10,437X2+0,280X3+0,295X4+0,336 X5-169X6+0,490X7, Dengan menggunakan uji F dapat diketahui variabel dari bauran pemasaran secara bersama-sama berpengaruh signifikan terhadap Minat Beli dengan ??????? 23,308 > Ftabel 2,311. Secara parsial dengan menggunakan uji t didapatkan Produk ??????? 7,183> ?????? 1,661, Harga ??????? 4,140> ?????? 1,661, Promosi ??????? 5,528> ?????? 1,661, Tempat ??????? 6,454> ?????? 1,661, Orang ??????? 6,819> ?????? 1,661, Proses ??????? -1,698< ?????? 1,661,dan Layanan Konsumen thitung 7,335> ttabel 1,661 berarti bauran pemasaran berpengaruh signifikan terhadap Minat Beli. Kata Kunci :Produk, Harga, Promosi, Tempat, Orang, Proses, Layanan Konsumen, Minat Beli

Employee Performance through Learning & Innovation in Mediating Organizational Structure and Knowledge Oriented Leadership Putra, Ramdani Bayu; Aima, Havidz; Yulasmi, Yulasmi
Dinamika Pendidikan Vol 17, No 2 (2022): December 2022
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v17i2.40217

Employee performance is one important factor that is useful in helping the organization. This relates to the achievement of the objectives contained in the vision and mission of an organization. This study aimed to analyze the performance of employees with an organizational structure and knowledge-oriented leadership based on learning innovation and organizational suitability. The population of this research was the employees of the Regional Secretariat of the City of Padang, totaling 222 people. The sampling technique used the Census method, where the entire existing population was used as a research sample. While the data analysis technique used Structure Equation Modeling (SEM) with hypothesis testing using SmartPLS 3. The results of the research hypothesis showed that knowledge-oriented organizational structure and leadership had a significant effect on learning innovation as well as employee performance. Empirical facts found that learning innovation had a significant effect on employee performance. Meanwhile, knowledge-oriented leadership had no significant effect on employee performance. Furthermore, learning innovation proved to have a significant effect in mediating organizational structure and knowledge-oriented leadership on employee performance. The contribution of this research, to be able to improve the performance of employees, organizational leaders can provide training and education as well as distribute knowledge and skills in supporting the work of employees.

Faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang Sumatera Barat Kumbara, Vicky Brama; Limakrisna, Nandan; Yulasmi, Yulasmi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 3 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232704

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang dengan menggunakan variable e-service quality, brand image, preferensi konsumen, e-trust konsumen, dan I konsumen. Populasi dalam penelitian ini adalah seluruh pengguna Tokopedia dan sampel yang digunakan adalah pengguna Tokopedia yang sudah berbelanja lebih dari satu kali dengan jumlah 224 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan pengolahan data dilakukan menggunakan software SmartPLS versi 3.2. Hasil pengujian dalam penelitian ini adalah e-service quality dan brand image berpengaruh signifikan terhadap preferensi konsumen dan e-trust. E-service quality dan preferensi konsumen berpengaruh signifikan terhadap e-loyalty. Sedangkan brand image dan e-trust tidak berpengaruh terhadap e-loyalty. Preferensi konsumen mampu memediasi e-service quality maupun brand image terhadap e-loyalty, sedangkan e-trust tidak mampu memediasi e-service quality dan brand image terhadap e-loyalty. o-hansi-font-family:Calibri; mso-ansi-language:EN-US;}div.WordSection1 {page:WordSection1;}

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