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All Journal An-Nida : Jurnal Komunikasi Islam Jurnal Soshum Insentif JIKE : Jurnal Ilmu Komunikasi Efek Journal of Leadership in Organizations Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Arif: Jurnal Sastra dan Kearifan Lokal Jurnal Signal Iqtida: Journal of Da'wah and Communication Jornal Of Tourism Sciences (Toursci) Journal Of Public Policy (Social Politics) Sciences (Polisci)
Afnan, Dikhorir
Universitas Muhammadiyah Cirebon
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Soshum Insentif

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Kegiatan Marketing Public Relations dalam Mempertahankan Citra Perusahaan Dikhorir Afnan; Fathurrohman Fathurrohman
Jurnal Soshum Insentif Vol 3 No 1 (April, 2020): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.984 KB) | DOI: 10.36787/jsi.v3i1.199

Abstract

Abstract. Common to many organizations, the complexity of the problems faced by organizations requires that public communication activities or mass communication run smoothly without information obstruction. In the context of today's global and massive culture, the most common challenge faced by the public relations division is maintaining communication between the company and its audience so that it can continue to be conducive. Therefore the communication system needs to be built properly in order to maintain harmony between the company and the audience. In this study the authors used a qualitative methodological approach. This research can also be referred to as descriptive research, which is research that prioritizes narration and pictures as illustrations of what is happening in the field. Public relations activities are a combination of arts and other social sciences that can detect symptoms that are happening and what will happen in the future. The conclusion of this research is that marketing public relations (MPR) must maximize services by, among other things, fostering and maintaining the company's image or products and services, both in terms of the quantity and quality of services provided to consumers. Keywords: Marketing Public Relations, Mass Communication, Public Opinion, Audience, Corporate Image.
UPAYA MASYARAKAT PEDESAAN MELAWAN COVID-19 DITINJAU DARI ASPEK SOSIOLOGIS Agus Rianto; Eka Wildanu; Dikhorir Afnan
Jurnal Soshum Insentif Vol 3 No 2 (2020): Vol 3 No 2 (Oktober, 2020): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v3i2.277

Abstract

Abstract - 2020 is the most severe and concerning year for countries in the world, including Indonesia. At least there are more than 200 countries that are battling the corona virus outbreak with the death toll reaching hundreds of thousands of people. In humans, coronaviruses cause generally mild respiratory infections, such as colds, although some forms of disease such as SARS, MERS, and Covid-19 are more lethal. The author uses a qualitative or descriptive research method approach. Research is intended to find the truth or justify the truth. The results and discussion of this research are that sociologically the approach taken by the Lurah Village Government in an effort to fight Covid-19 is by socializing about the dangers of the Covid-19 outbreak, giving an appeal to always maintain a healthy and clean lifestyle, to spraying disinfectants into homes the citizens. Changes in community behavior in the village of Lurah before and when the Covid-19 virus became very apparent. For example, the habit of residents to wash their hands. If previously residents were indifferent to personal hygiene and the environment, now they look more concerned. In conclusion, the Government of the Village of the Lumbar District of Plumbon, Cirebon Regency is considered quite successful in educating, inviting, and changing people's behavior, especially in implementing a healthy and clean lifestyle. Abstrak – Tahun 2020 merupakan tahun paling berat dan memprihatinkan bagi negara-negara di dunia, tak terkecuali di Indonesia. Setidaknya ada lebih dari 200 negara yang tengah berjuang melawan wabah virus corona dengan jumlah korban meninggal dunia mencapai ratusan ribu orang. Pada manusia, koronavirus menyebabkan infeksi saluran pernapasan yang umumnya ringan, seperti pilek, meskipun beberapa bentuk penyakit seperti SARS, MERS, dan Covid-19 sifatnya lebih mematikan. Penulis menggunakan pendekatan metode penelitian kualitatif atau deskriptif. Penelitian dimaksudkan untuk menemukan kebenaran atau lebih membenarkan kebenaran. Hasil dan pembahasan penelitian ini yaitu bahwa secara sosiologis pendekatan yang dilakukan Pemerintah Desa Lurah dalam upaya melawan Covid-19 adalah dengan sosialisasi tentang bahaya wabah Covid-19, memberikan imbauan agar selalu menjaga pola hidup sehat dan bersih, hingga melakukan penyemprotan disinfektan ke rumah-rumah warga. Perubahan perilaku masyarakat di Desa Lurah sebelum dan pada saat virus Covid-19 mewabah sangat kentara. Misalnya saja kebiasaan warga untuk mencuci tangan. Jika sebelumnya warga acuh tak acuh terhadap kebersihan diri dan lingkungannya, sekarang mereka terlihat lebih peduli. Kesimpulannya, Pemerintah Desa Lurah Kecamatan Plumbon Kabupaten Cirebon dinilai cukup berhasil dalam mengedukasi, mengajak, dan mengubah perilaku warga terutama dalam menerapkan pola hidup sehat dan bersih.
Co-Authors Abdul Karim Agus Irfan Agus Rianto Agus Rianto Eka Wildanu Eka Wildanu Fathurrohman Fathurrohman Imron Fauzi Nabila Khanza Aulia Bilqis Royadi Royadi Teddy Dyatmika