ABSTRAK In a ?status quo? situation, value is needed for taking final decision and also needed when facing a complex problems/challenges. University X (PT) is a result of merging of three Colleges ( Sekolah Tinggi). Charity is a quality of human person that want to be developed. The challenge is that the internalization level of its value still remains unknown. Also, some programs that aimed to embed the value as organization culture/model are still on going progress. In fact, the value should be reveal on surface in everyday lives of the member of the organization. The research aims to (1) evaluate the process of seeding Charity value at PT. X. (2) Indentify some factors that might be slowing down the process. (3) design new strategy in order to maximize the process. Therefore, the way of responding to the problems can be discribed on this following steps: (1) Formulate the problem. The result shown that there is 29% GAP/distance in Charity value. (2) Analyze the problem. Some factors that still becomes main problem for seeding the Charity values are individual character, knowlegde, skils, and the old culture (3) Search for alternative solutions. Some choosen programs are designed in order to narrow the GAP, for examples Learning and Teaching activity, Team Building/Happy Hour, Trainning, Confrence, Workshop, Mentoring, and Student Activities. (4) Decide among the alternative and Specify the solution. The choosen program is Learning and Teaching activity.