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All Journal Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) JURNAL SYARIKAH : JURNAL EKONOMI ISLAM JURNAL VISIONIDA Jurnal Abdi Masyarakat (JAM) Indonesian Journal of Social Research (IJSR) Karimah Tauhid
Maulana, Lucky Hikmat
Universitas Djuanda
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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INSTITUTIONAL DEVELOPMENT MODEL OF URBAN WASTE MANAGEMENT (Survey in Bogor Waste Management) Samsuri, Samsuri; Maulana, Lucky Hikmat
Prosiding International conference on Information Technology and Business (ICITB) 2016: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 2
Publisher : Prosiding International conference on Information Technology and Business (ICITB)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generally, waste management in major cities in Indonesia are still relying on landfilling that requiring large land and continue to grow along with the increasing volume of waste generation from day to day. Meanwhile the land where the final disposal (landfill) of waste in large cities increasingly limited. This study aims to develop a model of waste management through waste reduction, ranging from the source. There are several criteria and sub-criteria that should be considered in developing a model that negative impacts arising can be minimized.Based on the results of previous studies, using Analytical Network Process (ANP), the chosen model for the handling of waste is individual models on a scale of RT/RW. In order to implement this model required an appropriate institutional because it involves community participation as the key to success. By using  Interpretive Structural Modeling (ISM) showed that the treatment of urban waste must be oriented on raising awareness of the public to maintain cleanliness and environmental health through the concept of 3R (reduce, reuse and recycle). To overcome the obstacles faced during the Local Government should need to restructure the organization of waste management by establishing a Public Service Board/BLUD business Waste and Waste ManagementCommissionoftheCity/KPSK.KEYWORDSVolume of waste generation, Public Service Board
PENGARUH CELEBRITY ENDORSER DAN PESAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM WALLS CORNETTO DISC CHOCOLATE DI KOTA BOGOR Zaelani, Abdul; Maulana, Lucky Hikmat
JURNAL VISIONIDA Vol 3, No 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.23 KB) | DOI: 10.30997/jvs.v3i2.974

Abstract

The purpose of the research is to determine effect celebrity endorser and advertising messages to purchase decision ice cream walls cornetto disc chocolate in Bogor City. Questioner distributed 100 konsuments. The method used is descriptive analysis and verification. The questioner validity and reliability testing. Likert scale used prior to testing with multiple regressions. In order to know the effect of four free variable that is used for dependent variable.Based on the result all indicators expressed validity and reliability, simultaneously with celebrity endorser (X1) and advertising messages (X2) influencing the purchase decision ice cream walls cornetto disc chocolate in Bogor City (Y). Partially, celebrity endorser and advertising messages influencing positive to purchase decision ice cream walls cornetto disc chocolate in Bogor City.Keywords: Celebrity Endorser, advertising messages and purchase decision
PENGARUH PHYSICAL EVIDENCE DAN PROCESS TERHADAP LOYALITAS ANGGOTA PADA KOPERASI PONDOK PESANTREN BAETUR RAHMAN KABUPATEN BOGOR Fauzi, Ahmad; Maulana, Lucky Hikmat
JURNAL VISIONIDA Vol 1, No 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (653.358 KB) | DOI: 10.30997/jvs.v1i1.200

Abstract

This study aims to determine the responses of members and the influence of physical evidence and process for loyalty members in the Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor and the object of this research is a member of the Cooperative of 100 members sampled. The method used is verification, Validity, Reliability Test, using multiple regression analysts, analysis of correlation coefficients and coefficients of determination (R2) were subsequently tested by the F test and t test. Based on the recapitulation of respondents to the physical evidence is quite agree, disagree and loyalty process that members do not agree. The multiple regression analysis of the F test states that the simultaneous physical evidence and process and partial t test physical evidence and process real and positive impact on loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor, of the product moment correlation analysis states that the existence of a strong relationship between physical evidence, process with loyalty members, determination of the results of the analysis states that 60.2% of the contribution of physical evidence and process the loyalty of members and of the results of the t test states that the physical evidence and partially process significantly affect the loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor.Keywords: Physical evidence, process, loyalty members
PENGARUH PROGRAM FACTORY VISIT DAN FILM SHOWING TERHADAP PEMBENTUKAN BRAND IMAGE PADA PT YAKULT INDONESIA PERSADA CICURUG SUKABUMI Rahayu, Ray Sinta; Maulana, Lucky Hikmat
JURNAL VISIONIDA Vol 2, No 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.486 KB) | DOI: 10.30997/jvs.v2i1.567

Abstract

The purpose of the research is to determine the response of visitors to the factory visit program conducted in PT Yakult Indonesia Persada, to determine the response of participants to the program showing the film held in PT Yakult Indonesia Persada and the response of visitors and participants of the brand image of PT Yakult Indonesia Persada, and to know influence factory visit program and showing films simultaneously and partially to the formation of brand image on PT Yakult Indonesia Persada. The population in this study were the visitors and participants factory visit programs and movies showing PT Yakult Indonesia Persada in april 2015. The sampling of 120 people were taken from both programs. Analysis of data using multiple linear regression analysis, the correlation coefficient, coefficient of determination, F test and t test using SPSS 19. The results showed that the response of visitors and participants of the two programs are very good and the response to any good brand image, as well as simultaneous program factory visit and films showing positive and significant impact on the formation of brand image and partially each factory visit programs and movies showing positive and significant impact on the formation of brand image PT Yakult Indonesia Persada.Keywords: Factory visit, Film showing and Brand image.
PENGARUH PROMOSI PENJUALAN, PERIKLANAN DAN PENJUALAN PERSONAL TERHADAP KEPUTUSAN KONSUMEN MENGINAP DI GRAND CEMPAKA RESORT AND CONVENTION CIPAYUNG-BOGOR maulana, lucky hikmat; Nurani, Syifa Bunga
JURNAL VISIONIDA Vol 4, No 1 (2018): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.903 KB) | DOI: 10.30997/jvs.v4i1.1315

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi penjualan, periklanan dan penjualan personal terhadap keputusan konsumen. Penelitian dilaksanakan di Grand Cempaka Resort and Convention Cipayung-Bogor. Populasi penelitian berjumlah 12,785 dan responden yang dijadikan sampel berjumlah 100 orang yang ditentukan dengan teknik random samling. Data dikumpulkan dengan menggunakan angket. Teknik analisa dilakukan dengan  regresi berganda. Hasil pengujian menunjukkan bahwa promosi penjualan, periklanan serta penjualan personal secara simultan mempunyai pengaruh terhadap keputusan konsumen untuk  menginap di Grand Cempaka Resort and Convention Cipayung-Bogor. Faktor dominan yang memiliki pengaruh positif serta signifikan adalah promosi penjualan, karena nilai signifikannya lebih besar jika dikomparasikan dengan periklanan dan penjualan personal.Kata Kunci : Promosi Penjualan, Periklanan, Penjualan Personal dan Keputusan Konsumen.
PEMBENTUKAN SIKAP KONSUMEN YANG DIPENGARUHI OLEH KEBIJAKAN DISTRIBUSI DAN KEBIJAKAN PROMOSI (Studi Kasus Pada Produk Roti Unyil Venus di Kota Bogor) Jenab, Siti; Maulana, Lucky Hikmat
JURNAL VISIONIDA Vol 2, No 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (643.297 KB) | DOI: 10.30997/jvs.v2i2.627

Abstract

The aim of this research is to figure out the influence of distribution and promotion policies toward the consumer attitudes establishment of bakery products Roti Unyil Venus in Bogor both simultaneously and partially. Populations of these studies are consumers of Roti Unyil Venus. Samples are taken from 45 respondents using the random sampling method. Data are collected by questionnaires, instrumentt test method is using validity, reliability and classical assumption method, while the data analysis method is using multiple regression analysis, correlation analysis, coefficient of determination analysis and statistical test (F test and t test). Based on the results of multiple regression analysis by F test, distribution and promotion policy show a positive and significant impact on the establishment of consumer attitudes at Roti Unyil Venus simultaniously. The t test shows that distribution and promotion policy partially remain a positive and significant impact on the establishment of consumer attitudes at Roti Unyil.Keywords: Distribution Policy, Promotion Policy, Consumer Attitudes.
PENGARUH PROMOSI PENJUALAN, PERIKLANAN DAN PENJUALAN PERSONAL TERHADAP KEPUTUSAN KONSUMEN MENGINAP DI GRAND CEMPAKA RESORT AND CONVENTION CIPAYUNG-BOGOR Maulana, Lucky Hikmat; Nurani, Syifa Bunga
Jurnal Visionida Vol. 4 No. 1 (2018): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (674.903 KB) | DOI: 10.30997/jvs.v4i1.1315

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi penjualan, periklanan dan penjualan personal terhadap keputusan konsumen. Penelitian dilaksanakan di Grand Cempaka Resort and Convention Cipayung-Bogor. Populasi penelitian berjumlah 12,785 dan responden yang dijadikan sampel berjumlah 100 orang yang ditentukan dengan teknik random samling. Data dikumpulkan dengan menggunakan angket. Teknik analisa dilakukan dengan  regresi berganda. Hasil pengujian menunjukkan bahwa promosi penjualan, periklanan serta penjualan personal secara simultan mempunyai pengaruh terhadap keputusan konsumen untuk  menginap di Grand Cempaka Resort and Convention Cipayung-Bogor. Faktor dominan yang memiliki pengaruh positif serta signifikan adalah promosi penjualan, karena nilai signifikannya lebih besar jika dikomparasikan dengan periklanan dan penjualan personal.Kata Kunci : Promosi Penjualan, Periklanan, Penjualan Personal dan Keputusan Konsumen.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN PERUSAHAAN JASA PENGIRIMAN PAKET PADA PT JNE AGEN 012 CITEUREUP KABUPATEN BOGOR Maulana, Lucky Hikmat; Rahayu, Eka
Jurnal Visionida Vol. 5 No. 1 (2019): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (808.491 KB) | DOI: 10.30997/jvs.v5i1.1807

Abstract

Penelitian ini untuk dapat mengetahui pengaruh mengenai bauran pemasaran terhadap keputusan konsumen perusahaan jasa pengiriman paket pada PT JNE Agen 012 Citeureup Kabupaten Bogor baik secara simultan maupun parsial. Kuesioner didistribusikan kepada 100 konsumen yang dijadikan sampel. Hasil uji pada validitas serta reliabilitas menunjukkan bahwa seluruh butir pertanyaan dinyatakan valid dan reliabel. Berdasarkan hasil rekapitulasi tanggapan konsumen terhadap bauran pemasaran yaitu produk (X1) sangat baik, harga (X2) sangat baik, lokasi (X3) sangat baik, promosi (X4) sangat baik, orang (X5) sangat baik, proses (X6) baik, layanan pelanggan (X7) sangat baik. Hasil analisis koefisian korelasi memberikan  pengaruh yang sangat kuat antara bauran pemasaran dan keputusan konsumen, dari hasil koefisien determinasi dapat dijelaskan sebesar 86,2% oleh bauran pemasaran dan 13,8% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini, seperti physical evidence. Adapun analisis regresi berganda dari uji F (simultan) dan uji t (parsial) menyatakan bahwa bauran pemasaran berpengaruh positif serta signifikan terhadap keputusan konsumen perusahaan jasa pengiriman paket pada PT JNE Agen 012 Citeureup Kabupaten Bogor.Kata kunci : bauran pemasaran, keputusan konsumen, tanggapan konsumen
PENGARUH PROGRAM FACTORY VISIT DAN FILM SHOWING TERHADAP PEMBENTUKAN BRAND IMAGE PADA PT YAKULT INDONESIA PERSADA CICURUG SUKABUMI Rahayu, Ray Sinta; Maulana, Lucky Hikmat
Jurnal Visionida Vol. 2 No. 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.486 KB) | DOI: 10.30997/jvs.v2i1.567

Abstract

The purpose of the research is to determine the response of visitors to the factory visit program conducted in PT Yakult Indonesia Persada, to determine the response of participants to the program showing the film held in PT Yakult Indonesia Persada and the response of visitors and participants of the brand image of PT Yakult Indonesia Persada, and to know influence factory visit program and showing films simultaneously and partially to the formation of brand image on PT Yakult Indonesia Persada. The population in this study were the visitors and participants factory visit programs and movies showing PT Yakult Indonesia Persada in april 2015. The sampling of 120 people were taken from both programs. Analysis of data using multiple linear regression analysis, the correlation coefficient, coefficient of determination, F test and t test using SPSS 19. The results showed that the response of visitors and participants of the two programs are very good and the response to any good brand image, as well as simultaneous program factory visit and films showing positive and significant impact on the formation of brand image and partially each factory visit programs and movies showing positive and significant impact on the formation of brand image PT Yakult Indonesia Persada.Keywords: Factory visit, Film showing and Brand image.
PENGARUH PHYSICAL EVIDENCE DAN PROCESS TERHADAP LOYALITAS ANGGOTA PADA KOPERASI PONDOK PESANTREN BAETUR RAHMAN KABUPATEN BOGOR Fauzi, Ahmad; Maulana, Lucky Hikmat
Jurnal Visionida Vol. 1 No. 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (653.358 KB) | DOI: 10.30997/jvs.v1i1.200

Abstract

This study aims to determine the responses of members and the influence of physical evidence and process for loyalty members in the Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor and the object of this research is a member of the Cooperative of 100 members sampled. The method used is verification, Validity, Reliability Test, using multiple regression analysts, analysis of correlation coefficients and coefficients of determination (R2) were subsequently tested by the F test and t test. Based on the recapitulation of respondents to the physical evidence is quite agree, disagree and loyalty process that members do not agree. The multiple regression analysis of the F test states that the simultaneous physical evidence and process and partial t test physical evidence and process real and positive impact on loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor, of the product moment correlation analysis states that the existence of a strong relationship between physical evidence, process with loyalty members, determination of the results of the analysis states that 60.2% of the contribution of physical evidence and process the loyalty of members and of the results of the t test states that the physical evidence and partially process significantly affect the loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor.Keywords: Physical evidence, process, loyalty members
Co-Authors Allan William Sebastian Andani, Ririn Andari, Titiek Tjahja Dwi Gemina EKA RAHAYU Fauzi Ahmad Muda Hapidz Padilla I Gusti Bagus Wiksuana Jenab, Siti Jenab, Siti Luky Adrianto Mohamad Irfan Maulana Nurani, Syifa Bunga Nurani, Syifa Bunga Nurul Arifiyani Rahayu, Ray Sinta Rahayu, Ray Sinta Restiana Febrianti Rismaya Saiful Ilham Samsuri Samsuri Samsuri Samsuri, . Sri Harini Sudarijati Sudarijati Yeni Hartinah Zaelani, Abdul Zaelani, Abdul