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All Journal Jurnal BISNIS & KEWIRAUSAHAAN JURNAL ECONOMIC RESOURCE
Nur, Yuswari
Unknown Affiliation
Economics, Econometrics & Finance

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Journal : Jurnal BISNIS

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PENGARUH CELEBRITY ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP MINAT PEMBELIAN PRODUK LAZETA SKIN CARE DI MAKASSAR Nur, Yuswari
Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 1 (2018): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aims to: (a) to know the influence of truthwothiness on endorser in social media instagram to interest of purchasing product Lazeta skin care (b) to know influence of attractiveness at endorser in social media instagram to interest of purchasing product Lazeta skin care (c) to know the effect of expertise on endorser in social media instagram to interest of purchasing Lazeta skin care produc (d) to determine the simultaneous influence of all variables on interest in purchasing Lazeta skin care products. This research was conducted at Lazeta skin care of Makassar City by using quantitative method and data collection technique through questionnaire with likert scale that has passed the validity and realibility test with the number of samples of 82 respondents. The data were analyzed by multiple linear regression using SPSS 21. The results of this study indicate that (a) Truthwothiness has significant effect on purchasing interest, (b) Attractiveness has significant effect on purchasing interest, (c) Expertise has significant effect on purchasing interest (d) Truthwothiness, Attractiveness and Expertise influence simultaneously or together to interest in purchasing Lazeta skin care product in Makassar.
ANALISIS PENGAMBILAN KEPUTUSAN NASABAH PT. BANK MUAMALAT CABANG MAKASSAR (Tinjauan Perilaku Konsumen) Nur, Yuswari
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 1 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

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Abstract

This study aims to (a) to determine the effect of involvement and motivation of the customer decision making PT. Bank Muamalat Makassar Branch ; (b) to determine the effect of knowledge and attitude towards customer decision making PT. Bank Muamalat Makassar Branch ; (c) to determine the influence of personalities, values ??and lifestyle of the customer decision making PT. Bank Muamalat Makassar Branch; (d) to determine the effect of the decision variables simultaneously all customers PT. Bank Muamalat branch Makassar. This study uses quantitative methods and techniques of data collection through a questionnaire with Likert scale that has passed the test of the validity and reliability of the total sample of 100 respondents. Data were analyzed with multiple linear regression analysis using SPSS 16. The results showed that (a) Motivation and Engagement insignificant positive effect on customer decision -making branch of Bank Muamalat Makassar, (b) Knowledge and Attitudes no significant positive effect on customer decision  making branch of Bank Muamalat Makassar, (c) Variable Personality, Values ??and lifestyle significant positive effect on customer decision making branch of Bank Muamalat Makassar, (d) Motivation and Engagement, Knowledge and attitudes, as well as personality, values ??and lifestyles affect simultaneously or jointly to the customer decision making PT. Bank Muamalat branch Makassar.
Co-Authors Mariah Mariah, Mariah Ridwan, Ridwan