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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
Wahyudi, Triyono Arief
LPMP Imperium
Decision Sciences, Operations Research & Management

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FAKTOR DETERMINAN KEPUASAN DAN LOYALITAS KONSUMEN: PERAN PERSEPSI HARGA SEBAGAI PEMODERASI Wowiling, Yessi Kristi; Wahyudi, Triyono Arief
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (832.5 KB) | DOI: 10.36226/jrmb.v4i1.249

Abstract

The purpose of the study was to analyze determinant factors, location and perceptions of service quality on tenant loyalty with tenant satisfaction and price perceptions as moderating variables. There were 75 respondents who participated in this study. This study uses multiple linear regression methods to analyze existing variables. The results of the study show that building location and perceived quality of services have a direct effect on tenant satisfaction; Tenant satisfaction has a direct effect on tenant loyalty; and Price perception has an indirect effect (moderation) between tenant satisfaction and tenant loyalty. Keywords: location, perceived service quality, tenant’s satisfaction, perceived price, tenant loyalty
PERAN ENTREPRENEURIAL COMMUNITY DAN DIGITAL ENTREPRENEURIAL ORIENTATION TERHADAP ENTREPRENEURAL PROCESS DALAM MENGHASILKAN ENTREPRENEURIAL PERFORMANCE Nurjanah, Siti; Wahyudi, Triyono Arief
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (35.53 KB)

Abstract

Purpose- This study aims to examine the role of the entrepreneurial community and digital entrepreneurial orientation towards the entrepreneurial process in producing entrepreneurial performance. Design/methodology/approach- The quantitative research design was used through field research in Wonogiri District, Baturetno District, Watuagung Village, Sendang Hamlet. A total of 31 respondents were randomly selected through questionnaires. Findings- The results of this study indicate that the entrepreneurial community does not affect the entrepreneurial process, digital entrepreneurial orientation influences the entrepreneurial process, entrepreneurial process influences entrepreneurial performance. Implication- Related parties need to make efforts to improve entrepreneurial performance through mentoring members of the community in directing and developing their businesses; conduct interactive communication between management and members of the association; and forming SME groups in the context of operational and development cost efficiency (production training, managerial finance, marketing, and others) Keywrods: entrepreneurial community, digital entrepreneurial orientation, entrepreneurial process, entrepreneurial performance
THE MEDIATING ROLE OF CONSUMER ETHNOCENTRISM IN THE LINK BETWEEN SERVICE QUALITY, BRAND REPUTATION AND ETAILQ TOWARD CUSTOMER SATISFACTION ON GOJEK’S CUSTOMERS Iskandar, Donant Alananto; Wahyudi, Triyono Arief
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.172 KB)

Abstract

This research is a quantitative associative type that discusses the effect of service quality, brand reputation, and etailq on customer satisfaction and consumer ethnocentrism as a mediating variable. The object of this research is people who ever use application and use Gojek services at least 3 (three) times since the study began, that is October 2018 until August 2019 in Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek). The test used is a statistical test using the SPSS program that is a test of normality, validity, reliability, classic assumptions, hypotheses, determination, multiple regression and path analysis to see the intervening variable whether it indirectly affect independent variables toward dependent variable or independent variables directly affect the dependent variable. The result of this article is consumer ethnocentrism indirectly affects the influence between service quality, brand reputation, and etailq toward customer satisfaction on Gojek’s customers in Jabodetabek.
Co-Authors Donant Alananto Iskandar, Donant Alananto Siti Nurjanah Wowiling, Yessi Kristi