Perwita, Atika Dyah
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Mediating Role of Halal Technology Implementation on Halal Purchase Intention in Semarang Savitri, Fania Mutiara; Perwita, Atika Dyah
International Journal Ihya' 'Ulum al-Din Vol 22, No 1 (2020)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5066.348 KB) | DOI: 10.21580/ihya.22.1.5574


This study aimed to analyze halal purchase intention that is mediated by halal technology implementation on packaging product in Semarang City, Indonesia. This analysis tried to build the concept of consumer behavior based on Islamic branding technology. The research model was developed through research variables to fill existing research gap between halal awareness and halal purchase intention by halal technology implementation. This technology able to detect halal label validated by MUI that is expected to mediate both variable.Research approach used quantitative approach. Data was collected by survey questionnaire methods for packaging product’s consumer in Semarang. This research used purposive sampling to obtain 100 consumers as data observation. SEM analysis was used to analyze the data through running Smart PLS 3.2.8 for Professional application for hypothesis testing.The finding presented that Consumer Behavior based on Islamic Branding Technology Concept is proven. It is proved by significant mediating effect between halal awareness to halal purchase intention through halal technology implementation (0.016). Other result proved that halal awareness has insignificant value on halal purchase intention of packaging product in Semarang (0.412), halal awareness has significant value on halal technology implementation (0.000) and halal technology implementation has significant value on halal purchase intention (0.011).
The Effect of Sharia Financial Access & Financial Literation to Non-Bankable MSME’s Growth Mutiara Savitri, Fania; Maulana, Asep Suraya; Perwita, Atika Dyah; Saptana, Saptana
Velocity: Journal of Sharia Finance and Banking Vol 1 No 2 (2021): November 2021
Publisher : Department of Islamic Banking, Faculty of Islamic Economics and Business, Institut Agama Islam Negeri Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1080.658 KB) | DOI: 10.28918/velocity.v1i2.4606


A number of Islamic financial institutions able to provide non-bankable requirement by limiting loan plafond in order to reduce credit risk. That condition can hamper Micro Small Medium Enterprise (MSME)’s growth. This is proven by only 13.21% of MSME that only have been served by obtaining access to Islamic finance. Study about MSME’s Growth have general purpose to analyze interaction between Financial Literacy and Sharia Financial Access to Finance to MSME’s Growth. This study adopted quantitative research design and used Structural Equation Model (SEM) analysis method by SmartPLS 3.0 to run the data. Population in this research was all MSME’s actor in Semarang that put 100 samples contributing in this research by convenience technique. The finding of the research found Financial Literacy and Access to Sharia Finance affect performance, Financial Literacy affects Access to Sharia Finance and financial Literacy cannot be mediator for the relationship between Access to Sharia Finance to MSME’s growth.