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All Journal INFORMASI Sociae Polites: Majalah Ilmiah Sosial-Politik Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Pendidikan Islam Jurnal SOLMA Jurnal PIPSI: Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia JMM (Jurnal Masyarakat Mandiri) Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communicare : Journal of Communication Studies Communication Imajeri: Jurnal Pendidikan Bahasa dan Sastra Indonesia Journal of Scientific Communication (JSC) Jurnal Pendidikan Islam Brand Communication
Novi Andayani Praptiningsih
Universitas Muhammadiyah Prof.DR.HAMKA
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Brand Communication

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Selling Point Influincer di Sosial Media : Studi Kasus Analisis Resepsi Influencer Keanu Angelo Pada Mahasiswa FISIP UHAMKA Vilya Dwi Agustini; Novi Andayani Praptiningsih
Brand Communication Vol. 1 No. 1 (2022): Isu Komunikasi Era Pandemik di Indonesia
Publisher : Prisani Cendekia Institute

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Abstract

In the past decade the shift of old media to new media has caused various phenomena. Among other things, the appearance of an influincer of celebrity. Personal branding ability is a necessity to captivate the herarts of the audience. Some harsh words, a differebt appearance from most men often shows the nightlife to be a “selling point” of a @Keanuagl. Stuart Hall, as a reviewer of media tekxts in the encoding and decoding process, sees media audiences as active organs. There are different understandings and interpretations, Hall divides the media audience into three positions ammong othersL dominant-hegemonic reading, negotiated reading and opposiotional-hegemonic reading
Co-Authors Agung Setyo Budi AMI KUSUMA HANDAYANI Andi Faisal Bakti Dede Hasanudin Gilang Kumari Putra HANDAYANI, AMI KUSUMA Makroen Sanjaya Novita Misika Putri Nurlaillah Sari Amallah Rahmiwati Marsinun Sarah Handayani Sihabudin Noor Silvie Mil Syaiful Rohim Syaiful Rohim Tantan Hermansah Tantan Hermansah, Tantan Usamah Hisyam Vilya Dwi Agustini Vilya Dwi Agustini Wini Tarmini Zulfahmi Yasir Yunan