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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI
Yuwarti, Harti
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Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN KAL AKKARA DALAM MENINGKATKAN BRAND AWARENESS DENGAN OBYEK DESAIN KEMASAN Yuwarti, Harti; Samsoro, Gagah Prakoso
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.873

Abstract

The purpose of this study was to determine the communication strategy in packaging design carried out by the Kal Akkara team in increasing brand awareness. The problem in this study was how the communication strategy in packaging design was carried out by the Kal Akkara team in increasing Kal Akkara?s brand awareness. For the purposes of solving research problems using the concept of marketing communication and Brans Awareness. This research is descriptive qualitative. Data collection techniques were conducted by in-depth interviews with design experts and owners of Kal Akkara. Collecting data from various sources and library research. The results showed that the marketing communication strategy implemented by the Kal Akkara was still less effective in increasing brand awareness in terms of packaging, but from the personal selling perspective Kal Akkara had been able to increase brand awareness of the brand and products that made customers interested in buying and aware the existence of Kal Akkara.
HUBUNGAN GAYA KOMUNIKASI PIMPINAN DAN PEGAWAI DENGAN KINERJA PEGAWAI Yuwarti, Harti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v12i2.96

Abstract

Communication is a basic context for the human to human to know one another. In an agency or company requireda good cooperation between management and employees in order to achieve an organizations goals are good.The method used was a survey, using a quantitative approach, using test analysis correlation data to obtain thevalue of the relationship and was followed by a statement in the form of questionnaires distributed to the selectedrespondents using sampling techniques as much as 31 respondents.Populasi dalam penelitian ini adalah sebesar33 orang dan sampel yang digunakan dalam penelitian ini adalah 31 orang. Based on the research that has beendone, it can be seen that there is a very strong relationship between the two variables, and the correlation valueof the relationship between the leadership style of communication - with the employee for 0814, this show is apositive relationship going. It means that the better the communication style of leadership - employees are interwovenwith the employee, the performance is also better. Value of 0.814 for the relationship if interpreted in theinterpretation of the correlation coefficient table is in the interval from 0.80 to 1.000,Is at a very strong level.
PENGARUH INTENSITAS MENONTON TAGLINE IKLAN SUZUKI LETS TERHADAP MINAT BELI Yuwarti, Harti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v13i4.159

Abstract

Suzuki is the automotive company which has been recognized by the public. In order to maintain its presence in the market Suzuki did not want to miss with other companies in designing their products are mainly for the production of motorcycles. To introduce their products to the public many companies that advertise in the media, especially television companies in the business of making the competition getting tougher similar to win the heart of the community or the consumer. This requires the advertisers to be more creative in the ad serving the public interest and understand the message delivered so as to change the attitude towards the product being advertised. The research method using SOR theory using a quantitative approach, namely through research on the number of people using population, sample and literature. Results showed interest purchasing in Komplek Bukit Kencana Jati Makmur Pondok Gede is high.
STUDI KOMUNIKASI PADA KOMUNITAS TUKANG KANTONG DI KAMPUNG KRAMAT, JAKARTA-TIMUR Sofyan, Sofyan; Syaifullah, Muhammad; Yuwarti, Harti; Muhtadin, Muhtadin; Priyadi, Catur
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 3 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i3.463

Abstract

STUDI KOMUNIKASI PADA KOMUNITAS TUKANG KANTONGDI KAMPUNG KRAMAT, JAKARTA-TIMUR
Co-Authors Muhammad Syaifullah, Muhammad Muhtadin Muhtadin Priyadi, Catur Samsoro, Gagah Prakoso Sofyan Sofyan