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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI
Santoso, Prasetya Yoga
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Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS Santoso, Prasetya Yoga; Toruan, Rialdo Rezeky M. L.
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.512

Abstract

Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.
SEMANGAT MEMBANGUN IDENTITAS KAMPUS MERAH PUTIH Santoso, Prasetya Yoga
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 21 (2007)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v5i21.247

Abstract

Major General Prof Dr. Moestopo was given his idea based on soul and the spirit of Pancasila and Merah Putih when he found Prof. Dr. MoestopoUniversity. Therefore/ the Campus was identified as the Merah Putih Campus. However,, the identity has become no longer. So that it is become responsibility of superiors of the university to return the identity of Prof Dr. Moestopo as Meiah Pufth Campus and will easily for other to recognize and remembered for everlastingly.. Mayor Jenderal Prof Dr. Moestopo ketika mendirikan UniversitosProt.Dr.Moestopo, melandaskan pemikironnya pada iiwa dan semangot Pancasila don Merah Putih, kareno itu - Kampus yang didinkannya diidentifikasi sebogai kampus merah putih. Tetapi kin! identitas itu tidak lagi fampak. /tu/oh salah safu tanggungjawab para pefinggi universifas ini untuk membongun kembali idenfifos universitos Prof Dr. Moesfopo sebagoi kampus merah pufth. Melalui idenfifas ituloh universitas ini akan mudah dikenal dan diingaf oleh sefiap anggota masyarakat seponjang massa.
STRATEGI MARKETING PUBLIC RELATIONS DALAM MELAKSANAKAN SPECIAL EVENT PROGRAM PAKET CLOSE USER GROUP (CUG) PT. INDOSAT TBK Santoso, Prasetya Yoga; Riskiyanti, Triana
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 2 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v13i2.139

Abstract

PT. Indosat Tbk is one of the major companies engaged in telecommunications services in Indonesia, PT. IndosatTbk is continues to innovate and strive to meet each communitys telecommunications needs. With this, PT. IndosatTbk sees opportunities in the community, especially at companies that require fast communications for coordinationamong the people in it with make phone packs a pretty beneficial community and low cost that is Close UserGroup (CUG) package. However, a product must be socialized so that people will know this new product, then PT.Indosat Tbk made special event as one of they strategies to disseminate these product.The purpose of this research is 1). To analyze Marketing Public Relations Strategy in implementation the specialevent of CUG package program and analyze the implementation of that special event. 2). To analyze the constraintsfaced when implementing special event of CUG package program. 3). To attempt to find a solution andresolution of any obstacles or barriers that exist in special event of CUG package program ongoing or conducted.In this research the authors use the concept of Four Step Public Relations Strategic Planning by Cultip, Centerand Broom that describes the steps in making strategic planning in public relations, in addition the authors alsouse persuasive communication theory that explain how effective communication by way persuading to influenceattitudes, opinions, and behaviors and also Trilogy of strategy marketing public relations. This research usesdescriptive qualitative methodology where data collection is done with observation and indepth interviews withsources, and then study of literature.
PORNOGRAFI , ISU SOSIAL-POLITIK DAN PERAN AMBIGU MEDIA MASSA Santoso, Prasetya Yoga
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.446

Abstract

PORNOGRAFI , ISU SOSIAL-POLITIK DAN PERAN AMBIGU MEDIA MASSA
Co-Authors Rialdo Rezeky, Rialdo Riskiyanti, Triana