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PENGARUH KONTEN FOOD BLOGGER DALAM PEMILIHAN KULINER SEHAT (STUDI KASUS: FOOD BLOGGER “ANAKJAJAN”) Kusumaningrum, Dewi Ayu; Wachyuni, Suci Sandi; Nathania, Stephanie
Tourism Scientific Journal Vol 4, No 2 (2019): Vol 4, No 2
Publisher : STIEPAR YAPARI Bandung

Perilaku konsumen berubah seiring perkembangan teknologi khususnya teknologi internet yang menjadi keunggulan promosi atau pemasaran produk dengan menggunakan teknologi internet yang dapat disebut dengan inbound marketing. Salah satu contoh inbound marketing yaitu yang dilakukan Food Blogger yang terkenal yaitu ANAKJAJAN. Konten food blogger menjadi informasi produk yang akan disampaikan ke pengguna sosial media atau sebutan dalam instagram yaitu follower yang membaca. Sehingga mempengaruhi perilaku mereka, dalam hal ini merubah perilaku makan. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan instrument penelitian kuesioner. Waktu penelitian bulan Mei-Juli 2018 yang dilakukan di Jakarta. Populasi yang akan diambil didalam penelitian ini adalah Followers Food Blogger ANAKJAJANsekitar kurang lebih 300.000 orang di media sosial Instagram. Penelitian ini meneliti variabel terikat yaitu pemilihan kuliner sehat (Y), sedangkan variable bebas konten food blogger (X). Pernyataan dalam kuisioner diukur menggunakan Skala Likert dan analisis dengan Program SPSS for Windows. Hasil analisis data didapatkan terdapat korelasi erat antara variabel Food blogger terhadap pemilihan kuliner makanan sehat konsumen sebesar 0,486. Hasil signifikansi pada uji T kurang dari 0,05 (0,002 dan 0,000 < 0,05) maka Ho ditolak. Artinya Konten Food blogger berpengaruh terhadap pemilihan kuliner makanan sehat Persentase pengaruh variabel Food blogger terhadap pemilihan kuliner makanan sehat sebesar 23,6%. Kata Kunci : pemilihan kuliner sehat, konten, food blogger, instagram

Strategi Usaha Mikro Kecil (UMK) Kuliner Menghadapi Pandemi Covid-19 di Jakarta Dewi Ayu Kusumaningrum; Nicolaus Dwi Pangestu; Desy Yolanda; R. Hidayat Oentoro Putra
Jurnal Disrupsi Bisnis Vol 4, No 6 (2021): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v4i6.14536

Tujuan penelitian ingin mengetahui secara menyeluruh bagaimana strategi UMK kuliner di Jakarta menghadapi pandemi Covid-19 mulai dari analisis lingkungan eksternal dan internal usaha, perencanaan strategi, tahap implementasi, serta evaluasi yang dilakukan UMK di masa pandemi. Penelitian kualitatif dengan narasumber UMK kuliner di Jakarta yang bersedia diwawancara serta beberapa konsumen UMK. Hasil penelitian didapatkan analisa internal UMK “IKAN-IKAN” , UMK “MIE AYAM ALAY” , UMK “CONGFAN” , UMK “BAKSO SAPI WARBAKS DAAN MOGOT” memiliki produk kuliner siap saji yang umum dan populer di wilayah Jakarta. Di masa pandemi stategi produk inovasi variasi produk frozen. Lebih memfokuskan peningkatan kebersihan dan pengemasan produk. Analisa internal sumber daya manusia berasal hubungan kekeluargaan yang dianggap lebih kuat bertahan. Strategi UMK meningkatkan kualitas sumber daya manusia dengan mengikuti beragam pelatihan di masa pandemi.Terkait harga produk kuliner tetap sama di masa pandemi. Terkait promosi pemasaran UMK membuat strategi menambah porsi promosi pemasaran usaha secara online, mengunakan media sosial dan aplikasi layanan pesan antar online yang kenyataannya konsumen dan pelaku usaha kuliner sangat terbantu dengan adanya aplikasi online, mengalami peningkatan yang pesat dan lebih terkenal di saat pandemi berkat bantuan media daring aplikasi layanan pesan antar. Kata kunci: Strategi; Usaha; UMK; Kuliner; Pandemi

Pengaruh Promo Cashback Berbagai Jenis e-Payment Terhadap Loyalitas Konsumen (Studi Kasus : Chatime Indonesia) Dewi Ayu Kusumaningrum; Dandy Prasetia Setiawan
Jurnal Disrupsi Bisnis Vol 4, No 2 (2021): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v4i2.9396

Perkembangan penjualan minuman bubble tea sangat drastis meningkat. Salah satu usaha minuman bubble tea yang digemari masyarakat Indonesia adalah Chatime. Chatime menjadi top brand minuman bubble teratas di Indonesia untuk tahun 2016 – 2019. Tingginya konsumsi produk Chatime tidak hanya dikarenakan kualitas produk yang baik tetapi juga didukung pemasaran yang berkembang seiring perkembangan teknologi dan komunikasi, khususnya financial technology yaitu platform E-Payment. Kemudahan pembayaran serta sering diberikannya promo membuat penggunaan E-Payment semakin meningkat. Berdasarkan data lembaga survey Nielsen tahun 2016, promo dalam bentuk cashback yang paling diminati konsumen dalam pembelian produk. Penelitian ini bertujuan untuk melihat pengaruh promo cashback berbagai jenis E-Payment terhadap loyalitas konsumen (studi kasus: Chatime Indonesia). Metode penelitian deskriptif dengan pendekatan kuantitatif. Penelitian dilakukan di beberapa outlet Chatime Indonesia di Jakarta. Target penelitian adalah konsumen Chatime Indonesia dengan teknik non probability sampling, metode multi stage sampling yaitu Insidental Sampling dan Purposive Sampling sebanyak 100 responden. Pengumpulan data dengan Instrument kuisoner. Analisis data dengan analisis statistika regresi menggunakan aplikasi software SPSS for windows 20. Hasil didapatkan hipotesis diterima dengan nilai signifikan sebesar 0,000 < 0,05 dan t hitung (17,893) > t tabel (1,99045) artinya ada pengaruh program promosi cashback terhadap loyalitas konsumen di Chatime. Loyalitas Konsumen dipengaruhi oleh promosi cashback sebesar 76,6% sedangkan sisanya 23,4% dipengaruhi oleh faktor lain. Saran yang dapat disampaikan dapat melanjutkan penelitian terkait faktor lain yang memengaruhi loyalitas konsumen. Serta bagi pelaku bisnis lain dapat menggunakan alternative promo cashback sebagai pilihan promosi produk. Kata Kunci: Promosi; E-Payment; Loyalitas, OVO; GOPAY; Shopeepay

PENGARUH KONTEN FOOD BLOGGER DALAM PEMILIHAN KULINER SEHAT (STUDI KASUS: FOOD BLOGGER â€œANAKJAJANâ€) Dewi Ayu Kusumaningrum; Suci Sandi Wachyuni; Stephanie Nathania
Tourism Scientific Journal Vol. 4 No. 2 (2019): Vol 4, No 2
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v4i2.57

Perilaku konsumen berubah seiring perkembangan teknologi khususnya teknologi internet yang menjadi keunggulan promosi atau pemasaran produk dengan menggunakan teknologi internet yang dapat disebut dengan inbound marketing. Salah satu contoh inbound marketing yaitu yang dilakukan Food Blogger yang terkenal yaitu ANAKJAJAN. Konten food blogger menjadi informasi produk yang akan disampaikan ke pengguna sosial media atau sebutan dalam instagram yaitu follower yang membaca. Sehingga mempengaruhi perilaku mereka, dalam hal ini merubah perilaku makan. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan instrument penelitian kuesioner. Waktu penelitian bulan Mei-Juli 2018 yang dilakukan di Jakarta. Populasi yang akan diambil didalam penelitian ini adalah Followers Food Blogger ANAKJAJANsekitar kurang lebih 300.000 orang di media sosial Instagram. Penelitian ini meneliti variabel terikat yaitu pemilihan kuliner sehat (Y), sedangkan variable bebas konten food blogger (X). Pernyataan dalam kuisioner diukur menggunakan Skala Likert dan analisis dengan Program SPSS for Windows. Hasil analisis data didapatkan terdapat korelasi erat antara variabel Food blogger terhadap pemilihan kuliner makanan sehat konsumen sebesar 0,486. Hasil signifikansi pada uji T kurang dari 0,05 (0,002 dan 0,000 < 0,05) maka Ho ditolak. Artinya Konten Food blogger berpengaruh terhadap pemilihan kuliner makanan sehat Persentase pengaruh variabel Food blogger terhadap pemilihan kuliner makanan sehat sebesar 23,6%. Kata Kunci : pemilihan kuliner sehat, konten, food blogger, instagram

Dufan (Dunia Fantasi) Ancol di Era Pandemi Covid-19 Dewi Ayu Kusumaningrum; Ramon Hurdawaty
Tourism Scientific Journal Vol. 6 No. 2 (2021): Vol 6 No 2 Juni 2021
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i2.133

The enactment of government policies to stop the spread of the virus, requires DUFAN to face new habitual adaptation situations by implementing health protocols, devising various strategies to ensure visitors even if limited movement can still have fun safely. This research discusses the adaptation efforts of tourist objects in the face of the COVID-19 pandemic. It is hoped that this research can become input in planning the adaptation of tourist destination. The qualitative research method used purposive sampling, the collection technique used triangulation (combined) and inductive data analysis. The results of the research are operational observation data of DUFAN, the obstacles faced and the perception of visitors in the pandemic era. DUFAN's operational activities conform to the Taman Impian Jaya Ancol policy. DUFAN's operational reopening was accompanied by various regulations; restrictions on visitors, online ticket reservations, check ticket and body temperature. Availability of hand sanitizer facilities and standing banner for health protocol regulations. There is a surveillance section that always goes around the entire DUFAN area and an environmental disinfection section. The implementation of the health protocol in the operation of game rides is carried out well, however, there are several obstacles faced. The main obstacle is the awareness of visitors about the importance of adhering to health protocols anytime anywhere in the DUFAN area smoking carelessly, not wearing a mask during activities in the DUFAN environment, violation of distance restrictions in queues. The perception of DUFAN visitors in the era of the COVID-19 pandemic was quite good as assessed in terms of operational management systems, online ticket purchases, health protocol information, health protocols for visitors and tourist officers, availability of hand washing facilities, and safety of traveling in DUFAN. Visitors expect more tourist officers at DUFAN to patrol to remind visitors to apply health protocols, especially physical distancing.

STRATEGI PEMASARAN TWA MANGROVE ANGKE KAPUK JAKARTA TERKAIT KUNJUNGAN WISATAWAN DI MASA PANDEMI Dewi Ayu Kusumaningrum
Jurnal Inovasi Penelitian Vol 2 No 7: Desember 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i7.979

Beroperasional kembalinya tempat wisata di masa pandemi saat ini dibarengi dengan ketentuan kebijakan dan protokol kesehatan yang telah ditetapkan pemerintah. Sebagian masyarakat lebih memilih tempat wisata yang terbuka seperti taman wisata alam. Taman Wisata Alam Angke Kapuk Jakarta merupakan sarana pariwisata alam dan tempat mempertahankan kelestarian mangrove sebagai penyangga kehidupan sekitar Jakarta. Di masa pandemi terjadi penurunan drastis pengunjung sehingga membutuhkan trategi pemasaran yang tepat akan membantu menghadapi permasalahan tersebut. Tujuan penelitian ini untuk mengetahui apakah strategi pemasaran yang dilakukan TWA Mangrove Angke Kapuk Jakarta di masa pandemi mempengaruhi keputusan berkunjung wisatawan. Penelitian kuantitatif dengan variabel bebas yaitu strategi pemasaran (X) Taman Wisata Alam Mangrove Angke Kapuk Jakarta sedangkan variabel terikat yaitu keputusan berkunjung wisatawan di masa pandemi (Y). Variabel diterjemahkan dalam bentuk pernyataan pada kuisioner sebagai instrument penelitian serta diukur dengan menggunakan skala pengukuran ordinal yaitu Skala Likert. Pengambilan sampel dengan teknik Purposive Sampling dengan kriteria responden pernah berkunjung ke TWA Mangrove Angke Kapuk di masa pandemi. Hipotesis penelitian yaitu Ho : Strategi pemasaran TWA di masa pandemi tidak mempunyai pengaruh terhadap keputusan berkunjung wisatawan. Ha : Strategi pemasaran TWA di masa pandemi mempunyai pengaruh terhadap keputusan berkunjung wisatawan. Hasil penelitian menunjukkan strategi pemasaran TWA Mangrove Angke Kapuk Jakarta di masa pandemi memengaruhi keputusan berkunjung sebesar 41,7% sedangkan 58,3% dipengaruhi faktor lain yang dimungkinkan di masa pandemi saat ini yaitu faktor kebijakan pemerintah yang membatasi keinginan wisata masyarakat. Merupakan besaran angka yang cukup signifikan menjadi pertimbangan pemilihan tindakan pemasaran selanjutnya.

PROMO CASHBACK GOPAY TERHADAP MINAT BELI BUBBLE DRINK STUDI KASUS: YU CHA INDONESIA PLUIT Dewi Ayu Kusumaningrum; Suci Sandi Wachyuni
Journal of Tourism and Economic Vol 3, No 1 (2020): EDISI 3
Publisher : STIE Pariwisata API Yogyakarta

The most popular technological and communication development innovations today are electronic payments without cash. GOPAY from PT Karya Anak Bangsa (GO-JEK) is the most widely used electronic payment in Indonesia. Yu Cha Indonesia is working with GOPAY to advance its business. There is currently a 20% GOPAY cashback promotion to attract more consumers. This study aims to look at the effect of the promotion of GOPAY (cashback) on the interest in buying bubble drinks at Yu Cha Indonesia. This research uses quantitative methods by distributing questionnaires to 99 respondents. Statistical analysis such as validation test, reliability test, normality test, and hypothesis test have been used. Data validation shows that all data is valid. Reliability tests are also reliable because the coefficient scores exceed Cronbach Alpha. The results of the r-score analysis are 0.707 which means that the two variables have a strong relationship. The r-square result is 0.499 and it can be concluded that the GOPAY cashback promotion affects product quality by 49.9% and the rest is influenced by other factors not discussed in this study. The results of this study show the positive and significant effect of the GOPAY (cashback) promotion program on consumer buying interest. Based on research results, the GOPAY promotion program (cashback) has a 49.9% effect on consumer buying interest.

Implementasi Usaha Olahraga Rekreasi: M7 Tactical, Kuningan City Mall, Jakarta Filipus Geovani; Dewi Ayu Kusumaningrum
Journal of Tourism and Creativity Vol 6 No 3 (2022): Tourism Economic Development
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i3.33327

The sports industry in Indonesia is being developed into a tourist visit called Sport Tourism or Recreational Sports. Tourism and sports are two disciplines combined so that they have many strengths and effects for economic growth in Indonesia. Therefore, sport tourism is a big concern of the government, private sector, sports industry and the wider community. In Indonesia, many types of sports tourism have been developed by the government. The purpose of this study was to determine the implementation of recreational sports businesses and the obstacles faced by the M7 Tactical Kuningan City Jakarta recreational sports business. The method of data analysis in this research is descriptive qualitative, the determination of the research subject is carried out using a non-probability sampling method with purposive sampling. Data was collected using observation techniques, interviews with resource persons from M7 Tactical and documentation. The results of this study indicate that M7 Tactical really understands its business as a recreational sports business that has elements of sport and fun for consumers. M7 Tactical recreational sports business consumers have active age characteristics of 19-35 years and are domiciled in Jabodetabek and not only the airsoft community but extend to the general public who have never tried and want to try shooting sports. The implementation of M7 Tactical as a recreational sport business is quite good in terms of communication, resources, attitudes, and organizational structure. Obstacles faced include the provision of airsoft units and equipment maintenance that requires quite expensive costs, the general view of the wider community regarding airsoft sports, and the Covid-19 pandemic which hampers business operations

FAKTOR PERSEPSI WISATAWAN DALAM KEPUTUSAN BERWISATA DI GLAMPING LAKESIDE RANCABALI, BANDUNG, JAWA BARAT Dewi Ayu Kusumaningrum
Jurnal Pendidikan dan Perhotelan (JPP) Vol 2 No 2 (2022): JURNAL PENDIDIKAN DAN PERHOTELAN
Publisher : Family Welfare Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jppv2i2.02

Tourist needs related to lodging are very important to be considered by tourism producers. Convenience, complete facilities, optimal service and affordable prices are the keys to successfully meeting tourist needs. the reason for choosing accommodation is no longer just wanting to take a vacation. Another thing that is no less supportive to create a memorable vacation. One of them is by choosing the unique concept accommodation offered, which can be a special attraction that will make the trip unforgettable, such as the Glamping Tent which is a unique hotel in the form of large tents that function as rooms. For several years, the Glamping Lakeside tourism object has been operating, it has several problems including social impacts on the surrounding tourism business actors, promotions that do not reach the broad consumer market, limited accessibility and facilities. Apart from the problems faced, Glamping Lakeside Rancabali has become one of the favorite tourist attractions for tourists while on vacation in West Java. The formulation of the problem from this research are; How are Tourist Perceptions in Traveling Decisions at Glamping Lakeside Rancabali?. Descriptive quantitative research method with a questionnaire to collect data containing statements with a Likert Scale. The sampling technique is purposive sampling with the criteria of tourists who have traveled and choose Glamping Lakeside Rancabali tourism for the last 3 years. Descriptive statistical data analysis method; validity, reliability, mean and crosstab. The results showed that in general the mean tourist perception seen from environmental, personal, social and technological factors was positive. The results of the crosstab test of the respondent's profile with the questionnaire statement obtained that respondents with female gender answered agree more, the age of respondents aged 17-25 years mostly answered agree, high school education level most answered agree, profession students most agreed, income below Rp.2,000,000,-.Most of the respondents agreed with the statement of the questionnaire.

Pelatihan Wirausaha Masyarakat Kampung Cilengkong Kecamatan Pamijahan-Bogor Untuk Menghadapi Masyarakat Ekonomi Asean (Mea) Dalam Mengoptimalisasikan Potensi Panen Singkong Yulianti Yulianti; Dewi Ayu Kusumaningrum
Jurnal Sains Terapan Pariwisata Vol. 2 No. 2 (2017): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

The ASEAN Economic Community (MEA) can be a good marketing area for farmers with well-planned training and planned expertise. Due to the knowledge and skills that are always up to date certainly can create a competitive product but still pay attention to the value of local culture and using local raw materials. So it has its own uniqueness that is not owned by other countries. One of them is by preserving traditional food that is processed in a creative way. Local food ingredients such as cassava that can grow easily, quickly and efficiently. During this processed into several types of traditional cakes, but when viewed from the physical chemical properties of the material, cassava can be processed into raw material substitute wheat. Based on the information obtained, that the main producer of this village is cassava. So far, the harvest obtained by the villagers is generally sold directly to the market without any other process at a cheap price. This is the basis for the selection of training topics in this community service is processed products cassava harvest. Implementation of food processing training, product packaging and how to sell products with the theme "Cassava Build Cilengkong" was held in the Assembly Ta'lim Cilengkong, Pamijahan, Bogor regency, West Java. Operation for 1 day on Thursday, April 13, 2017. Training participants are PKK mothers, DKM mothers (Council of Mosque Prosperity), housewives. Attendees were 50 people. Implementation; Site Survey, Proposal Submission, Coaching Preparation, Implementation of Training Activities with training method of giving materials. Then proceed with the practice directly in the processing of cassava products in the form of coaching. So that participants can hone their skills directly. In this Training are proposed Plastic packaging suitable for use, the addition of packaging labels with attractive brand logo, material composition information, manufacturing date and expiration, storage method, production place and contact number. In this case the villagers are taught how to sell their products of creation by manual or online

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