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Sulaeman, Iman
POLITEKNIK LP3I JAKARTA
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KUALITAS PELAYANAN DAN STARTEGI MARKETING TERHADAP KEPUASAN PADA SURIA CITY HOTEL BANDUNG Iman Sulaeman
JURNAL LENTERA BISNIS Vol 5, No 2 (2016): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v5i2.37

Abstract

Suria City Hotel adalah sebuah perusahaan di kota Bandung, yang bergerak di bidang sewa kamar, restoran, kolam renang dan tempat meetng. Sebagaimana hotel pada umumnya, Suria City Hotel dengan karakteristik yang melekat pada syariah sebagai hotel, mencoba untuk memahami kebutuhan dan keinginan pelanggan dengan memberikan kualitas yang sangat baik layanan dan harga yang kompetitif untuk mencapai kepuasan pelanggan yang lebih baik. Rumusan masalah dalam penelitian ini adalah mencoba untuk mencari tahu seberapa besar kualitas layanan yang disediakan dan jenis strategi pemasaran yang diterapkan oleh Suria City Hotel agar kepuasan pada pengunjung dapat dipenuhi. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas pelayanan dan strategi pemasaran terhadap kepuasan di Suria City Hotel. Penelitian ini dilakukan terhadap 100 responden dari tamu atau pengunjung dalam menggunakan layanan dari Suria City Hotel dengan metodologi penelitian kuantitatif, dengan menggunakan metode analisis regresi untuk membuktikan bahwa variabel kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan dan variable pemasaran strategi memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan.Kata Kunci : Kualitas Pelayanan, Strategi Pemasaran, Kepuasan
Analisis Strategi Bauran Pemasaran Terhadap Penjualan pada Usaha Dagang RPU Jakarta Timur Iman Sulaeman
Jurnal Indonesia Sosial Sains Vol. 2 No. 03 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.997 KB) | DOI: 10.59141/jiss.v2i03.595

Abstract

Informants in this study were business owners and employees of RPU's Trading Business (UD). RPU is an abbreviation of the name UD which cannot be mentioned because the privacy of the business owner does not allow it. This study aims to analyze the marketing mix strategy on sales at the East Jakarta RPU trading business. This type of research used a qualitative approach, with data collection techniques using interviews and observations. Data analysis technique in this research is using spiral data analysis technique. The results showed that UD RPU sells products made from beef, chicken and goat. UD RPU creates new innovations by producing new products with high quality and with more attractive product variations. The price of the product on the UD RPU is still not fixed, because the owner does not provide a definite price for each product sold, the price can change according to the condition of the goods offered and the fluctuating purchase price. The location of UD RPU is indeed strategic because it is in the meat warehouse area and next to the market, but the business location needs to expand both online and open other selling points. So far, promotions have been carried out by UD RPU directly and also through online media such as the Tokopedia marketplace. Thus, it can be concluded that UD RPU sells processed beef, chicken and goat products in a quite strategic area, with innovative products of high quality but unstable prices because the owner adapts to the existing conditions.
Analisis Pembayaran Non Tunai Terhadap Kepuasan Konsumen (Studi Kasus UMKM Pantai Tanjung Pakis) Iman Sulaeman
Jurnal Indonesia Sosial Sains Vol. 1 No. 02 (2020): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.963 KB) | DOI: 10.59141/jiss.v1i02.597

Abstract

Consumer satisfaction is one of the goals of service in every MSME. Consumer satisfaction is one of the determinants of purchasing decisions for products sold by SMEs. The convenience of non-cash payments is one way to increase customer satisfaction. Non-cash payments available to SMEs on Tanjung Pakis beach still need to be improved because there are not many non-cash payment methods used. Thus, it is very necessary to conduct further research on the analysis of non-cash payments on consumer satisfaction at MSMEs at Tanjung Pakis Beach. This study aims to analyze non-cash payments on customer satisfaction. Informants in this study were MSME entrepreneurs on the coast of Tanjung Pakis, Kerawang Regency. This type of research used a qualitative approach, with data collection techniques using interviews and observations. In this research. Data analysis technique in this research is using spiral data analysis technique. The results showed that non-cash payments used for MSMEs on the coast of Tanjung Pakis were still not varied, because in general they only allowed through transfers. Consumers in general support and are very happy with the facilities provided by MSMEs to make payment transactions.
Pengaruh Visi Dan Misi Terhadap Gaya Mengajar Dosen Dan Motivasi Belajar Mahasiswa Di Politeknik LP3I Jakarta Jaenudin Akhmad; Iman Sulaeman; Nur Haris Ependi
JKP: Jurnal Khasanah Pendidikan Vol. 1 No. 1 (2022): JKP: Jurnal Khasanah Pendidikan, September 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.478 KB)

Abstract

This research was conducted with the aim of knowing the influence of the vision and mission of educational institutions on the teaching style of lecturers and students' learning motivation at the LP3I Jakarta Polytechnic which is expected to be input or information and evaluation for the Jakarta LP3I Polytechnic to be taken into consideration and improvement in accordance with the policies and provisions stipulated apply and become material for discourse and study in an effort to broaden insight into issues related to the vision and mission of institutions and study programs, teaching styles of lecturers and student motivation. This study uses quantitative methods. The population in this study were all lecturers and students at the LP3I Jakarta Polytechnic in the 2015/206 academic year and the sampling in this study was carried out by purposive sampling method. Purposive sampling is a technique that mixes subjects in the population so that all subjects are considered equal, thus, the researcher gives equal rights to each subject to have the opportunity to be selected as a sample with certain criteria/objectives. Data collection was done through observation, interviews using a questionnaire with a data analysis tool, namely SPSS version 17.00
POLICY ANALYSIS AND STRATEGY FOR TRADITIONAL MARKET DEVELOPMENTIN CIMAHI CITY Iman Sulaeman
MANAGER: Journal of Management and Administration Science Vol. 1 No. 1 (2022): MANAGER: Journal of Management and Administration Science, August 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.068 KB) | DOI: 10.58738/manager.v1i1.22

Abstract

The autonomy policy has directed the development policy of CimahiCity to improve the standard of living of the community with the potential of the trade and service sector. The policy made by the Government to increase the contribution of the trade sector is to increase traditional market activities. A special program for the development of traditional markets, namely the revitalization of the traditional markets of Pasar Atas Baru, Pasar Cimindi, Pasar Melong and Pasar Citeureup, but the program only caused controversy with traders who were deemed unsuitable for the needs of the place of sale. This study uses three analyzes. Stakeholder analysis was conducted to determine the level of involvement, interest, and influence of all stakeholders involved in traditional market development policies. Descriptive analysis is used to determine the cause of the ineffectiveness of the policy, whether the preparation process is not right or the implementation is not going well. PHA analysis is used to formulate a strategy for developing traditional market rights in Cimahi City so that it can be input for the Regional Government.
Analysis of Empowerment of PT Sumber Alfaria Trijaya (Alfamart) Bandung 2 (Cimahi) UMKM Empowerment Iman Sulaeman; Daffa Maulana Safa
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.393

Abstract

This study aims to determine the pattern of partnership between Alfamart and its UMKM partners, explain the strengths and weaknesses as well as the opportunities and threats that the company has in carrying out UMKM empowerment. The research method used is qualitative in the SWOT matrix. This research was conducted at the Bandung 2 branch of Alfamart, Cimahi. The results of this study are: the UMKM empowerment process carried out by Alfamart in the form of, providing good prices, product information that was selling at the time, evaluation through base on data, providing stall surgery facilities for active or loyal members in purchasing and providing various kinds of training to fostered SMEs. The result of the calculation of the SWOT analysis on empowering UMKM that is obtained is the difference between strengths and weaknesses of 9 and the difference between opportunities and threats is 1. So, the results of the SWOT analysis of UMKM empowerment carried out by Alfamart are in quadrant I (positive-positive ). So that Alfamart is considered quite capable of using the strengths and weaknesses within the company and taking advantage of opportunities and minimizing existing threats.
Co-Authors Daffa Maulana Safa Jaenudin Akhmad Nur Haris Ependi