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All Journal Jurnal Ilmu Politik dan Komunikasi
Perdana, Kiki Esa
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS DESKRIPTIF SOSIAL MEDIA TWITTER DALAM PROSES PEMBENTUKAN OPINI KAMPANYE GUBERNUR JAWA BARAT 2018 DALAM 30 HARI PERTAMA umam, ahmad hairul; perdana, kiki esa
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 9 No 2 (2019): Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v9i2.2464

Abstract

This study aims to analyze the process of opinion formation through twitter social media during the campaign period of Governor Election of West Java using qualitative method. Collection data in this study was based on observations of the @ridwankamil account for 30 days of the campaign period, from 15 February to 15 March 2018. The selection of accounts for one of the Governor Candidates of West Java was based on the subjectivity of the researchers' assessment through observations on social media. The researchers grouped 4 major issues into the theme in the process of forming a campaign opinion in the contents of the @ridwankamil account; Program Vision Vision, Religion, Performance Achievement, and Cultural Identity. The analysis during the 30-day campaign the first account @ridwankamil voiced a lot of vision, mission, programs noted as much as 60%, religion 16, 25%, 13.75% performance achievement and 10% cultural identity. Opinion of the campaign that is spread through Twitter is able to attract the attention of most of the people of West Java through direct responses from followers with various kinds of response. The formation of opinions through Twitter is one form of self-proof of modernization in a campaigning style. The @ridwankamil account is able to utilize Twitter social media as a way of forming and leading opinions by interacting with the public because it does not have mainstream media as a means of delivering messages. The responses obtained from followers are influenced by the ease of accessing Twitter social networks and the high interest of West Java residents who actively use Twitter social media
“Bobotoh Jokowi” pada pilpres 2019: Sebuah Analisis Fenomenologi Alfred Schutz perdana, kiki esa
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 11 No 2 (2021): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v11i2.5935

Abstract

Pilpres 2019 menghadirkan fenomena dukungan yang muncul dari beberapa pendukung Klub Sepakbola Persib Bandung kepada pasangan Joko Widodo dan Maruf Amin, mereka mengatasnamakan dirinya “Bobotoh Jokowi". Analisis fenomenologis Alfred Schutz digunakan untuk menganalisis cara pandang Bobotoh secara umum terhadap fenomena munculnya Bobotoh Jokowi ini pada pilpres 2019. Hasil penelitian ini menunjukkan bahwa banyak Bobotoh lainnya yang menunjukkan ketidaksetujuan karena “Bobotoh Jokowi” ini terkesan dipaksakan dan bukan merupakan representasi dari Bobotoh kebanyakan, kesimpulannya adalah “Bobotoh Jokowi” tidak melahirkan komunikasi politik yang memberikan umpan balik positif karena banyaknya masalah komunikasi politik yang terjadi.
Co-Authors umam, ahmad hairul