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SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BANDENG DURI LUNAK DI TOKO BANDENG JUWANA KOTA SEMARANG Siagian, Gary Yefta Herbeth; Roessali, Wiludjeng; Agustini, Tri Winarni
Jurnal Bisnis Tani Vol 3, No 1 (2017): Jurnal Bisnis Tani April 2017
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.36 KB) | DOI: 10.35308/jbt.v3i1.479

Abstract

The aims of this study were to analyze consumer attitude, to know the factors which influences buyer attitude toward decision of purchase of softbone milkfish, and to study on satisfaction toward attribute’s of softbone milkfish at Juwana milkfish shop in Semarang City. The methods of this study were survey. The methods used were an accidental sampling of 100 respondents. The data were analyzed of using Fishbein, Important Performance Analisis (IPA), Customer Satisfaction Index (CSI), and multiple linear regression. The result of this study showed that attitude of customer assessing of milkfish production for TBJ is positive with a score of 19.52. This means that consumer feels the attribute’s of milkfish a comply with customer. Need factors that influence consumer attitudes towards purchasing decision in TBJ very significantly influenced by their job and income. The job status are government employees signicficantly buyer descision. Descision buyers average is on range Rp. 2.000.000-Rp.4.000.000 with average account the buyers most of 4-8 kg/month. Another variable of gender, education level, and location had no significant effect to purchasing decision. The level of customer satisfaction in TBJ that is on categories of satisfied with a value of 0,72. This means that the company's performance in providing products are in accordance with customer expectations
Faktor-Faktor yang Mempengaruhi Proses Pengambilan Keputusan Pembelian di Restoran Bakso Boedjangan Matraman Jakarta Timur Siagian, Gary Yefta Herbeth
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol 6, No 1 (2020): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : LPPM Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v6i1.80

Abstract

The aims of study were to identity the characteristics of consumers, to identity the process of making  purchasing decision, and to analyze the factors that influence purchasing decision at Bakso Boedjangan  Restaurant Matraman, East Jakarta.  The method of study were survey. The method used were an an quota sampling of 100 respondents. The data were analyzed of using descriptive analysis and multiple linier regression analysis. The results showed that there are four variables that have significant effects, namely the price, the service, the varian product, and quality product. Meanwhile the location variable is a variable does not have significant influence.