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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Siagian, Gary Yefta Herbeth
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Faktor-Faktor yang Mempengaruhi Proses Pengambilan Keputusan Pembelian di Restoran Bakso Boedjangan Matraman Jakarta Timur Siagian, Gary Yefta Herbeth
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol 6, No 1 (2020): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : LPPM Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v6i1.80

Abstract

The aims of study were to identity the characteristics of consumers, to identity the process of making  purchasing decision, and to analyze the factors that influence purchasing decision at Bakso Boedjangan  Restaurant Matraman, East Jakarta.  The method of study were survey. The method used were an an quota sampling of 100 respondents. The data were analyzed of using descriptive analysis and multiple linier regression analysis. The results showed that there are four variables that have significant effects, namely the price, the service, the varian product, and quality product. Meanwhile the location variable is a variable does not have significant influence.  
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