Garuda - Garba Rujukan Digital

MEDIA LUAR RUANG SERTA DAMPAKNYA TERHADAP KUALITAS DAN LINGKUNGAN HIDUP MASYARAKAT Pramesti Saniscara
Jurnal Dimensi DKV Seni Rupa dan Desain Vol. 7 No. 2 (2022): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Outdoor Media and Its Impact on People and Environmental Quality. In the rapidly developing world, the development of the field of advertising has also experienced significant progress. This development is shown through the number of advertisements that appear around our everyday living space. Starting from television, newspapers, magazines, radio, billboards, and videotron to running ads that are affixed to private and public transport. All of these media aim to attract as much public attention as possible to increase the sales of products/services advertised, also, as much as possible. But often the installation of this advertising media is not accompanied by a thorough consideration of the influence on the quality of life of the society and the surrounding environments. Taxes that tend to be affordable, and government regulations that is excluding the quality of the environment where billboards can be installed can cause people to be exposed to ‘sampah visual’ or visual waste from many advertisements that are not necessarily needed. Media Luar Ruang Serta Dampaknya Terhadap Kualitas dan Lingkungan Hidup Masyarakat. Dalam perkembangan dunia yang makin pesat, perkembangan dunia periklanan juga mengalami kemajuan yang signifikan. Perkembangan ini ditunjukkan melalui banyaknya iklan yang muncul di sekitar ruang hidup manusia. Mulai dari televisi, koran, majalah, radio, papan reklame, videotron hingga iklan berjalan yang ditempelkan pada kendaraan pribadi beberapa orang. Semua media ini bertujuan untuk menarik perhatian masyarakat sebanyak-banyaknya sehingga dapat meningkatkan penjualan produk/jasa yang diiklankan sebanyak-banyaknya juga. Namun seringkali pemasangan media iklan ini tidak diimbangi dengan pertimbangan yang menyeluruh akan dampaknya terhadap kualitas hidup masyarakat dan lingkungan hidup sekitarnya. Pengenaan pajak yang cenderung murah, dan regulasi pemerintah yang kurang mempertimbangkan kualitas lingkungan tempat pemasangan papan reklame bisa mengakibatkan masyarakat terpapar sampah visual dari banyaknya iklan yang belum tentu dibutuhkan.

WACANA EKSPRESI HUMOR DAN KREATIVITAS MEME FILM PENGABDI SETAN 2017 Pramesti Saniscara; Elda Franzia Jasjfi; Agung Eko Budi Waspada
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 3 No. 2 (2021): Junal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain Produk
Publisher : Universitas Trisakti

AbstractDigital Democracy in Popular Culture: Meme and Political Critics. Meme has become a popular subculture that cannot be separated from the internet sphere. Meme have become an agent of free speech that allows a discourse to be communicated, modified, disseminated without the need of conventional conversation. The upcoming Presidential Election 2019 in Indonesia has become one of the discourses that often, using memes as its agent. Memes, while being a medium of expressed humor and satire, also become a media critic of Indonesian democracy practices. This journal sees the meme of Nurhadi-Aldo as a discourse of political criticism wrapped in comedy and satire in response to the 2019 Presidential Election using structuralism approach from Anthony Giddens.Keywords: Internet, memes, Abstrak Wacana Ekspresi Humor Dan Kreativitas Meme Film Pengabdi Setan 2017. Meme sudah menjadi subkultur populer yang tidak bisa dipisahkan dari dunia internet. meme sudah menjadi sebuh media ekspresi bebas yang memungkinkan sebuah ide dikomunikasikan, dimodifikasi, dan disebarluaskan tanpa harus mengalami dialog secara langsung. Meme selain menjadi ekspresi humor dan satir warganet. Tulisan ini melihat perkembangan meme sebagai media komunikasi dan perkembangannya seiring wacana ekspresi humor dan kreativitas meme film pengabdi setan 2017, dengan melihat aspek implikatur dan semantic yang digunakan dalam meme Pengabdi Setan 2017 Kata kunci: meme, Ekspresi Humor, Pengabdi Setan

INDONESIA’S LOCAL CONTENT REPRESENTATION IN ASIAN GAMES 2018 MASCOT DESIGN Saniscara, Pramesti
VCD (Journal of Visual Communication Design) Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2681

Indonesia’s Local Content Representation in Asian Games’ 2018 Mascot Design. The Asian Games is a grand event in the field of sports which is held every four years and involves hundreds of athletes from all over Asia. Therefore, the Asian Games, in addition to being a sporting competition, are also allowing the host country to show their development and relevance in the international league. The Asian Games event is also a major concern of President Joko Widodo because of its potential to be the place for attracting investors and also promoting Indonesia’s tourism. One main focus towards this event is shown by using a graphic system and branding following design principles and harmonization with Indonesia’s local wisdom. The representation of Indonesian culture and representation of the motto of the 2018 Asian Games "Energy of Asia" must be embodied in the visual design of the 2018 Asian Games, including logo design, graphic systems, and mascot design Keyword: Asian Games 2018, vernacular design, mascot design, local content.

Utilizing Instagram Social Media for Photo Corner Promotional Services in Surabaya Rendy Iswanto; Pramesti Saniscara
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

The Creative Industries potential has grown along with the development of Visual Communication Design science as well as the technology development. Photo corner service is one type of business that was born from the Visual Communication Design and technology development. However, the photo corner bussiness in Surabaya has a high level of competition so that the photo corner bussiness owner must have special way in promotion in order to be able to compete with its competitors. Social media is one of the promotional media that is currently becoming a trend. The benefits of social media for this promotion are interesting to investigate due to the high number of social media usage these days. Through this research is expected to know the benefits of social media for promotion, especially on photo corner service business.

Digital Democracy in Popular Culture: Nurhadi-Aldo as Meme and Political Critics Pramesti Saniscara
VCD Vol. 4 No. 2 (2019)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v4i2.1317

Digital Democracy in Popular Culture: Meme and Political Critics. Meme has become a popular subculture that cannot be separated from the internet sphere. Meme have become an agent of free speech that allows a discourse to be communicated, changed, dispersed without the need of conventional conversation. The upcoming Presidential Election 2019 in Indonesia has become one of the discourses that often, using memes as its agent. Memes, while being a medium of expressed humor and satire, also become a media critic of Indonesian democracy practices. This research is a descriptive qualitative research with data collection method through observation and literature studies. This journal sees the meme of Nurhadi-Aldo as a discourse of political criticism wrapped in comedy and satire in response to the 2019 Presidential Election using structuralism approach from Anthony Giddens.

Pengembangan Fungsi Clay Sebagai Pengharum Mobil Yovita Gunawan; Pramesti Saniscara
Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i2.742

“Craftivity” is a business engaged in the creative industry that make orproduce toys made from clay shaped figure and has a function as car fragrances. Currently no one has sold clay based figures that have car fragrances function. So the purpose of this study is to find out the target market demand. Using Quantitative and qualitative research methods. What we get is that most of the consumers agree on custom product figures that suit their own desires to add car fragrances functionality. This can be a business opportunity for craftivity.

PERANCANGAN BRAND IDENTITY DAN PROMOSI INBOX Jessica Stevie Lokito; Pramesti Saniscara
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1062

Inbox is a new business venture in the field of culinary business, specifically in light snacks, such as chocolate, that could be given as gift on special occasions. As a new company, Inbox requires brand identity and promotion strategy in order to raise the market’s awareness of the brand. In order to create a media promotion that is in accordance with the concept and the intended market’s characteristics, the design is done through research using quantitative research methods and will be supported with literature studies as secondary data. Therefore, this research uses the theories in the field visual communication design on brand identity and promotional media.

Perancangan Bisnis Buku Komik Sejarah Manga Tulus Deborah; Pramesti Saniscara
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1135

This Japanese / manga comic book history book gives reference to image style techniques, and introduces the early Japanese comics. The purpose of this research is to find out how to design the content of Japanese history books that interest people to read. The research was done by using mix method, this research has two ways, namely data retrieval in primary and secondary. Primary collection consists of qualitative and quantitative data collection. While taking secondary data using literature book.

Perancangan Bisnis Jasa Persewaan Dekorasi Rovecè Decoration Untuk Menerapkan Inovasi Loase/Loan Untuk Target Market Usia 21-27 Tahun di Surabaya Grace Natalian; Pramesti Saniscara
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1143

The title of this journal is Designing a Service Business of Rental Decoration for Rovecè Decoration to apply the innovation of Loase / Loan for target audiences aged 21-27 years in Surabaya. Table decoration is equivalent to any celebration, from birthday parties, bridal showers, anniversaries, to special occasions such as Christmas, Chinese New Year, etc. This research aims to perform the innovation of loase / loan, a table decoration equipment rental company, so that consumers can create their own decoration as they desire. By providing an opportunity for Surabaya residents who want to create an event, but do not have the equipments to decorate. This decoration equipment rental service business can enhance the customers satisfaction for Rovecè company. Methods that are used for this study includes qualitvative method which is done by interviewing the expert user of the owner of table decoration printing agency in Surabaya and the owner of table decoration in Surabaya and some customers of table decoration in Surabaya. Also, quantitave method which spreads quetionnaires to target audiences to determine the feasibility of this business. Preliminary result shows that 67 out of 100 people have used decoration services due to their good designs. While 33 out of 100 people said that they have never used decoration service because there hasn’t been any event that requires decorating service, but they are interested in using the services of the table decorations. Based on this, we can conclude that their rental decorations can add to the consumer interest will be decorating services, but it also can answer the problems of people who want to decorate their own events.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search