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Roospandanwangi, Ari Purnia
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STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE (STUDI KASUS STRATEGI KOMUNIKASI BINTARI DALAM KONSERVASI MANGROVE DI TAPAK TUGUREJO SEMARANG) Roospandanwangi, Ari Purnia
Interaksi: Jurnal Ilmu Komunikasi Vol 7, No 1 (2018): Juni 2018
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1243.486 KB) | DOI: 10.14710/interaksi.7.1.26-38

Abstract

This research is motivated in view of the importance of communication to raise awareness of the public in conserving the coastal environment. This study aims to describe and analyze the communication strategy BINTARI in mangrove conservation in Tapak Tugurejo Semarang. Researchers use Planning Theory (Charles Berger) and Compliance-Gaining Theory (Gerald Marwell and David Schmitt). It can be concluded, the communication strategy used BINTARI according to the stages of communication strategies according to Hafied Cangara, namely: (1) Selecting and establish a communicator, (2) Know your audience, (3) Prepare a message, (4) Selection of communication media, (5 ) to analyze the effects of communication and (6) Evaluation. The end result of mangrove conservation program BINTARI give change for people Tapak, in terms of knowledge, attitude, behavior and economics.
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