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All Journal ASEAN Journal of Community Engagement Jurnal Vokasi Indonesia
Naldo, Naldo
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Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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DIFFUSING SIGNAGE AS A VISUAL COMMUNICATION IN APPLIED OF PICO HYDRO TECHNOLOGY IN BATU ROTO, BENGKULU PROVINCE, INDONESIA Satria, Hardika; Naldo, Naldo; Krypton, Arius; Adanta, Dendy; Budiarso, Budiarso
ASEAN Journal of Community Engagement Vol. 2 No. 1 (2018)
Publisher : UI Scholars Hub

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Abstract

Communication plays an important role in spreading idea. This paper describes the important role of visual communication in our community engagement activity that has been done in 2017, particularly in signage and the power to difuse information of Pico Hydro technology within Batu Roto village, Bengkulu Province, Indonesia. The community engagement itself is based on multidiscipline point of view specifically communication and engineering. Pico Hydro is commonly used worldwide to generate electricity in rural area, thus it is very useful for rural electrification. We conducted research to fullfill the needs of our plan in the community engagement and used communication development theory to support the outcome of this program. Communication development theory has focus on disemination of innovation. The method of this study is desk research such as the psychology of colour and typography. The paper argues that the application of Pico Hydro technology would have more impact on the people of Batu Roto village if it is combines with the social science method of communication development through signage. The information that lies in the signage hopefully can spread the idea of practicing pico hydro in many houses in the Batu Roto village so it can solve the problem of lack electricity in the Bengkulu Province.
The Effect of Social Media E-Marketing Towards Consumers Shopping Behavior Krypton, Arius; Naldo, Naldo; Satria, Hardika Widi
Jurnal Vokasi Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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As the numbers of internet users increase, the trend of online transactions also increase. E-Marketing is one of a selling strategy using social media such as Facebook, Instagram, Twitter, Whatsapp, BBM and LinkedIn. The purpose of this study was to analyze the simultaneous and partial effect of E-Marketing on the shopping behavior of respondents. Data were obtained from questionnaires given to 100 student respondents of Indonesian vocational education. The analytical method used in this research is the t-test and F test using SPSS 17. Based on the results of the study it is found that three factors affected the shopping behavior of these respondents through their online transaction via social media, namely accessibility, currency, and interactivity. All e-marketing variables influenced the behavior of consumers. However, there are also some e-marketing variables affecting the shopping behavior of respondents in different factors. From the cultural factor, shopping behavior is influenced by the accessibility and currency variables, while an affected variable linked to personal factors is accessibility alone. For psychological factors, the only effecting variable is interactivity. But overall e- marketing variables affected the shopping behavior of respondents.
Co-Authors Adanta, Dendy Budiarso Budiarso, Budiarso krypton, arius Satria, Hardika Satria, Hardika Widi