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FAKTOR-FAKTOR YANG MEMPENGARUHI KESETIAAN KONSUMEN STUDI KASUS PADA OUTLET DUNKIN’ DONUTS DAN J.CO. Wulansari, Anasta Ensenanda; Widyastuti, Dominica A.
Media Riset Akuntansi Vol 7, No 1 (2017): Februari
Publisher : Universitas Bakrie

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor terhadap loyalitas konsumen produk J.Co dan Dunkin 'Donuts'. Data dikumpulkan melalui survei self-administered survey. Responden diambil dari lima pusat komersial di Jakarta (Plaza Festival, Mall Ambasador, Kuningan City Mall, Stasiun Gambir dan Universitas Bakrie). Kuesioner tersebut tersebar untuk konsumen J.Co dan Dunkin 'Donuts dan sebanyak 150 responden diperoleh. Data yang terkumpul dianalisis dengan menggunakan metode multivariate analysis termasuk analisis reliabilitas, analisis validitas, dan uji t sampel independen. Hasil penelitian ini menunjukkan bahwa tidak ada perbedaan berarti antara variabel J.Co dan Dunkin 'Donuts. Corporate branding yang mempengaruhi loyalitas konsumen produk J.Co dan Dunkin 'Donuts'. Namun, konsumsi status tidak menunjukkan efek pada loyalitas konsumen produk J.Co dan Dunkin 'Donuts'. Bersamaan dengan itu, corporate branding dan status consumption mempengaruhi loyalitas konsumen produk J.Co dan Dunkin 'Donuts' sebesar 14.8%. Kata Kunci: Corporate brand, konsumsi status, loyalitas konsumen. This study aims to analyze factors towards consumer loyalty of J.Co and Dunkin’ Donuts’ products. The data were collected through self-administered survey. Respondents were taken from five commercial centers at Jakarta (Plaza Festival, Mall Ambasador, Kuningan City Mall, Gambir Station and Bakrie University). The questionnaires were spread out for the consumers of J.Co and Dunkin 'Donuts. A total of 150 respondents were obtained. Collected data were analyzed using multivariate analysis methods including reliability analysis, validity analysis, and independent samples t-test. The results of this research indicate that there is no significant means difference between the variables of J.Co and Dunkin’ Donuts. Corporate branding effecting consumer loyalty of J.Co and Dunkin’ Donuts’ products. However, status consumption does not show any effect on consumer loyalty of J.Co and Dunkin' Donuts’ products. Simultaneously, corporate branding and status consumption affecting consumer loyalty of J.Co and Dunkin’ Donuts’ products. Keywords: Corporate brand, status consumption, consumer loyalty.
Efektivitas Tagline #DijaminOri terhadap Brand Awarness E-Commerce JD.ID Widyastuti, Dominica A.; Nugroho, Muhammad Rizky
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 4 (2018): Desember 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.626 KB) | DOI: 10.36782/jemi.v1i4.1836

Abstract

This study aims to analyze the effectiveness of the #dijaminOri tagline used by JD.ID companies to establish their brand awareness. In testing this study a questionnaire was used with 10 items of statements distributed to 100 respondents. The sample used in this study were people who had seen the #DijaminOri tagline. The sample is done by purposive sampling method. In this study simple regression analysis was used. The results of this study indicate that the tagline has a very significant effect with a positive direction. 
PERILAKU KONSUMEN SMARTPHONE XIAOMI REDMI 1S DI JAKARTA Billfakkar, Muhammad Fuad; Widyastuti, Dominica A.
Prosiding Seminar Nasional INDOCOMPAC Manajemen
Publisher : Prosiding Seminar Nasional INDOCOMPAC

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Abstract

This study aimed to examine the effect of price perception and internal quality on purchase decision of Xiaomi Redmi 1s. The data were collected from people who have purchased the Xiaomi Redmi 1s. Primary data is used throughout this study based on 200 respondents who purchased and used Xiaomi Redmi 1s. The data were collected through distribution of structured questionnaires whih used purposive sampling method. Tools of analysis in this study is multiple regression analysis, through the classical assumption and hypothesis test to see relationships between variables either partially or simultaneously. The results showed that price perception and itnernal quality were partially and simultaniously influenced to the purchase decision of Xiaomi Redmi 1s. Keywords : Price perception, internal quality, purchase decision, Xiaomi Redmi 1s
Pengaruh Green Product Terhadap Minat Pembelian Ulang (Studi pada Produk Lampu LED Merek PHILIPS) Al Lathifah, Aisyah Rizki; Widyastuti, Dominica A.
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 01 (2018): Maret 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.347 KB) | DOI: 10.36782/jemi.v1i01.1790

Abstract

The purpose of this research is to examine the Philips LED lamp product known as Green Product and intention in the purchase of the product. Sampling method using Accidental Sampling technique with 110 respondents who are consumers of Philips LED Products brand. In this study using Simple Linear Regression Analysis. Hypothesis of this research is Green Product have positive and significant effect to intention of repurchase.