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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Lontar : Jurnal Ilmu Komunikasi
Nurfikria, Ikrima
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Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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INDUSTRI KREATIF “TENUN MUNA” DAN PEMASARAN ONLINE (STUDI DESKRIPTIF DINAMIKA PEMASARAN HASIL TENUN DAERAH KABUPATEN MUNA SULAWESI TENGGARA) Lusianai, Wa Ode; Tarifu, La; Nurfikria, Ikrima; Jabar, Aryuni Salpiana
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2048

Abstract

Weave is the identity and wealth inherent in a region. In Muna district, it is also known tohave high quality weave with diverse and interesting motifs. However the fundamental problem amongweavers is the limited media or means of promotion and sale of their weaving products. The lack ofknowledge and skills in utilizing the information technology; also the fear of weavers on motifs "theft"by other weavers are two major problems the Muna's weaving was unpublished. This research wasconducted to identify the marketing mode of Muna?s weaving and the use of IT-based communicationmedia in its marketing. Using a qualitative research model, research data was collected throughinterviews and observations and then analyzed using qualitative descriptive data analysis of Miles andHuberman's interactive models. The research findings indicated that the marketing mode of weavingwas carried out by weavers through collectors or gallery owners and also directly sold to the peoplewho come to the weave. In addition, weavers also labeled each weaving motif as intellectual propertyright, and then published it through their respective online media by filling out the account with thecontent profile type or weaving motifs produced, weaving activities, and woven drawings withcaptions or messages to illustrate the images. Serious steps are needed among the government,weavers and the public for the dissemination and education of use and the need for proposing anintellectual property right (haki) for each woven work motif produced so that there is no longer asense of fear of "theft" motifs.
THE INFLUENCE OF INFORMATION ON @KEMENKES_RI INSTAGRAM ACCOUNT TOWARDS MASK PURCHASE DECISIONS AMONG INDONESIAN MILLENNIALS Dianita, Indria Angga; Camalia, Rizki; Musadad, Musadad; Nurfikria, Ikrima; Maharani, Iris Fatia
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 6, No 3 (2021): Edisi Juli
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.86 KB) | DOI: 10.52423/jikuho.v6i3.18094

Abstract

The Instagram account @kemenkes_ri is the official account of the Ministry of Health of the Republic of Indonesia which has been aggressively disseminating information on health protocols, including about the use of masks, during the Covid-19 pandemic. Along with the appeal to use masks, there is an increasing need to buy masks, including among the Indonesian millennials. Information is what consumers are looking for at an early stage in the purchase decision-making process. Therefore, this study aims to determine the influence of information on the @kemenkes_ri Instagram account towards mask purchase decisions among Indonesian millennials. The method used in this research is quantitative by distributing a survey to 100 respondents of Indonesian millennials. The data collected were analyzed using the Method of Successive Interval (MSI), normality test, homogeneity test, correlation coefficient test, determination coefficient test, simple linear regression analysis, and t test. The results of the analysis show that the information on the @kemenkes_ri Instagram account has a significant positive effect on mask purchase decisions among Indonesian millennials. Based on these results, it can be concluded that information can have an influence on consumer purchase decisions. 
Co-Authors Camalia, Rizki Indria Angga Dianita Jabar, Aryuni Salpiana Lusianai, Wa Ode Maharani, Iris Fatia Musadad Musadad Tarifu, La