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All Journal JOINT (Journal of Information Technology Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Muliansyah, Dadah
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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PERANAN KUALITAS WEBSITE DAN APLIKASI YOUTUBE SEBAGAI MEDIA KOMUNIKASI PEMASARAN TERPADU DALAM MEMPENGARUHI PERGESERAN PERILAKU KONSUMEN Muliansyah, Dadah; Rahmayanti, Rima
JOINT (Journal of Information Technology) Vol 1 No 2 (2019): JoinT: Journal of Information Technology
Publisher : Bagian Penelitian, Pengabdian Masyarakat & Pusat Inovasi STMIK "AMIKBANDUNG"

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (817.439 KB) | DOI: 10.47292/joint.v1i2.15

Abstract

Di era globalisasi komunikasi saat ini, peran media sosial sangat dibutuhkan oleh manusia untuk berinteraksi satu sama lain. Media sosial adalah media untuk bersosialisasi satu sama lain secara online, yang memungkinkan pengguna untuk berinteraksi satu sama lain tanpa dibatasi oleh waktu dan ruang. Media sosial ini memiliki pengaruh besar pada masyarakat terutama kaum muda yang merupakan konsumen utama. Pengaruh media sosial sebagai media komunikasi pemasaran, di mana pengguna dapat memberikan pendapat dan memberikan informasi satu sama lain. Di sisi lain media sosial juga dapat mengubah karakter konsumen, terutama remaja yang tidak stabil dan cenderung mudah terpengaruh. Penelitian ini menguji peranan website dan youtube dalam mempengaruhi karakter konsumen dalam membeli produk atau jasa. Populasi penelitian dipilih Mahasiswa Universitas di Bandung dan Sampel diambil sebanyak 100 (seratus) mahasiswa di Universitas X di Kota Bandung yang aktif dalam bersosial media. Hasil kuisioner diolah dengan metode partial least square.
The Impact Analysis of Features and Perceived Quality on Consumer Satisfaction of Samsung Mobile Phones in Makassar City Muliansyah, Dadah; Cahyono, Yoyok; Siagian, Ade Onny
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1783

Abstract

This study aims to determine whether Features and Perceived quality affect Samsung Mobile Consumer satisfaction in Makassar City. The population in this study are consumers who use Samsung mobile phones in Makassar City. Based on the research results, the regression equation is obtained as follows Y = 5.308 +0.389 X1 + 0.321 X2. Based on statistical data analysis, each indicator in this study is valid and the variables are reliable. In testing the classical assumptions, the regression model is multicolonierity free, heteroscedasticity does not occur, and is normally distributed. The results of hypothesis testing, namely the T test results prove that all independent variables, namely Features and Perceived Quality, have a positive effect on Consumer satisfaction on Samsung Mobile Phones in Makassar City and the F test shows that features and perceived quality simultaneously have a significant effect on Consumer satisfaction, with a calculated F value of 13.976 with a significance of 0.000 <0.05. The coefficient of determination R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features and perceived quality variables, the remaining 45.3% is influenced by other variables. The coefficient of determination for R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features and perceived quality variables, the remaining 45.3% is influenced by other variables. The coefficient of determination for R square is 0.536. This means that 53.6% of consumer satisfaction is influenced by the features variable and perceived quality, the remaining 45.3% is influenced by other variables.
Co-Authors Ade Onny Siagian Cahyono, Yoyok Rahmayanti, Rima